L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

I ordered Cool Darkest Brown 3C// I have brown hair with a brassy red/orange color that seems to have gotten more brassy the older I've gotten. This stuff is the perfect color, it takes my hair back to chocolate brown, I am very satisfied I honestly was expecting it to come out darker but it's perfect.

Fantastic color ! Compared to beauty shops $65.00. Color this a pure match. Love the product.

This color has a very strong odor when applying to your hair, ventilation is a must while waiting out the 25 minutes. My hair was almost exactly the same shade as the darkest color shown on the box, and I did not expect my hair to actually turn out the shade it says it will on the box, but it did turn out as I realistically expected and I’m overall pleased with it. I had what I would call a light to medium brown color with terrible brassy highlights that were almost a full blown orange from a bad at home color job that I think was probably expired or had gone bad. This did an amazing job evening out that disaster. Now my hair is a much better shade with what appears to be a multi tone color throughout because of the cover up on the bad highlights. The conditioner is excellent, and after rinsing and blow drying my hair, it was very soft. Only lost a star because it didn’t actually turn it as blonde as the box claims it will. Still recommend, especially if you are on a journey to lighten your hair without using bleach. Used 8G

On lt brown color with lots grey roots coming in - turned beautiful coppery red brown. Not my thing - won’t be trying again thank you anyway

I bought this L'Oréal Paris Superior Preference dye and was delighted with the result. The color is uniform, natural and very bright, exactly as shown on the box. It covers gray hair perfectly and does not leave hair dull or dry. The application is very simple, it does not leak and the aroma is pleasant compared to other dyes. After washing, the hair feels soft, silky and beautifully shiny, thanks to the conditioner it includes. What I liked the most is that the color lasts for several weeks without losing intensity, even with frequent washes. It is undoubtedly an excellent option if you are looking for a professional quality dye to use at home. 💯 I highly recommend it and will buy it again.

This is actually a Very Beautiful Blonde Shade. It is not too yellow but for me, my orange highlights came out. The blend looked nice, but I did want to stay away from the orange highlights. I didn't want to go to Extra Light Ash Blonde LB01 because in the Cream Excellence line made my hair have a grayish hue. Not bad, but made my hair look dull. I would rather have had the LB02 look than a dull look. I decided to try the LB01 in the Preference line, so I will have to see how that one compares to the Cream Excellence line. If that doesn't work for me, I will either go back to LB02 or go Ash Blonde 9.5 which I know will be darker for my hair, but still blonde and take away the grayish hue because it is darker and same goes for the orange hue in 02. All of Loreal Colors are nice, but due to our own hair and highlights, you won't always get the color you want, so bottom line is you need to experiment and you will likely end up having to trim your hair some due to the ends taking the heat quite literally. I love this color, I just wish my orange highlights would have behaved and didn't. So trying Preference LB01 Extra light ash blonde and see if the grayish hue is less and if not just give in and do 9.5 Ash Blonde in the Preference Line which will be darker, but should resolve my orange issue or too much gray issue because is is darker. I have experimented quite a lot during the pandemic and think I have things figured out. You could always bleach to strip the color and then color, but too me that is too hard on your hair. I have baby fine hair. Preference does have dimension to the color which I really like, the cream excellent didn't have that dimension. So practice makes perfect for you and it sure beats paying a lot at the salon. Cutting and trimming, get yourself a good set of shears and check out videos on You Tube, don't be afraid to try coloring or cutting because that is how you learn and your hair will always grow back. Tip on that, Use the Vitamin Hair, Skin and Nails by either Naturello or Vitafusion. Vitafusion is a gummy, really tasty, not expensive and I have really noticed how great it helps my hair grow and repair itself being baby fine which in itself is tough but these vitamins really nip the right ingredients in them for hair growth. I also noticed my nails growing like crazy, my skin has always been nice, but my hair would never grow and my nails would bend over backwards even using Sally's hard as nails, so try that as well so you can keep your hair healthy as you experiment. You will be glad you did when you save money not going to the salon. Get your own cute little cap, and tools, make it fun and don't worry. This pandemic I have read has been hard on our hair due to stress and many have reported hair falling out. So if your going to loose hair, let it be you experimenting, not this miserable virus.

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐