








🐾 Snuggle smarter, sleep better—because your pup deserves the ultimate cuddle buddy!
The Original Snuggle Puppy Heartbeat Toy is a vet-approved anxiety relief and sleep aid for dogs, featuring a patented Real-Feel Heartbeat and optional heat pack. Designed for durability and safety with hypoallergenic, machine-washable materials, it’s a proven solution trusted by over 2 million pet owners since 1997 to reduce stress, ease crate training, and improve sleep quality for puppies and adult dogs alike.














| Customer Reviews | 4.5 out of 5 stars 65,837 Reviews |
B**A
Got us through the first night
I got my puppy yesterday and this is, so far, the best thing I purchased. He wrestles with it and sleeps against it. He slept through the night which I totally did not expect. The toy is bigger than he is and that make the whole thing just that much cuter. I have a feeling I will be going through a lot of batteries but I think it's completely worth it. The toy is soft and so far has taken the little guys teeth with no tearing. I'll update further if he manages to rip it open or anything Update: No tearing and I did put in a hand warmer overnight to see how that worked. It made the toy warm enough to the touch to be comforting but not too hot. I'm not sure my puppy noticed or cared and I haven't done it since. He loves to wrestle with this and sleeps next to or on top of it whenever it's nap time. Update May 2017 -- He loves this toy, he still sleeps with it every night. It hasn't had a heartbeat or the warmer in years but it is still his go to sleep toy. It goes with him to boarding and on every trip. He still has the original stuffy though it doesn't have ears or eyes anymore. I had to wash it once due to an explosion in the crate, with a lot of bleach, and it fared very well. He wasn't sure about it for a few days as it didn't smell right anymore, but he soon fell in love with it again. Im very impressed with the quality as this has lasted three plus years of pretty constant mauling. Five Year Update: He still loves this toy. I keep considering getting a new one and swapping them out but it's held up surprisingly well. Seven Year Update: My neighbors got a puppy and she just cried the whole first night in the crate. I got her one of these and the difference is amazing. She hears the heartbeat and goes directly into her crate! I broke down and got my dog another one, even though this is a big pricey for the size of toy. He is in love. He has spent hours cuddling with this in the past two days. I put up a pic of the old one vs new one. I finally washed the old one and it's better, but he LOVES the new one. I was being sentimental as it was the toy I had with me when I picked him up from the breeder, but apparently he doesn't care. I will be getting more, possibly yearly, as he destroys them.
M**J
Never take a puppy home without one!
This is a must for new puppies. I took a Snuggle Puppy with me when I picked up our labrador puppy at 7 weeks old. The breeder rubbed it on the mother's back a few times for us to capture her mother's scent and we were off for a two hour ride home. She slept the whole way home on top of her puppy and slept for 5 hours the first night with just a few whimpers at the half-way mark. The ride home and a new environment really wore her out. By the third night and every night since, both my puppy and I have gotten a good night's sleep (7 hours then 9+ hours)! I think the heart beat and heating pack, along with her mother's scent, made her transition to our house go so smoothly. Both the heating packs and heart beat worked as advertised. I never replaced the battery in the hearbeat but stopped using that after a week or so when I was confident her bedtime routine was solid. Now at 14 weeks, she will take the puppy out of her kennel to play with and most nightes uses it as a pillow. The snuggle puppy is well-constructed and shows no signs of wear and tear. The tail has been chewed on daily and is still there. I could have an easy puppy but would never bring home another puppy without a Snuggle Puppy. Our nighttime temperatures will be below zero this week so I will stick a heating pack in Snuggle Puppy to help keep our puppy comfortable. Snuggle Puppy is the best invention to help a new puppy transition to their forever home.
A**K
My girl loves her Snuggle Puppy!! Great buy!!
My almost 3 month old pup loves this toy!! She brings it in every room and sleeps with it. When she first got it, you could tell she was surprised at heartbeat inside cause she’d stick her face up to it, it was really cute!! Great quality no rips or tearing from puppy teeth. And the Velcro is very secure!! Very fun for her, a great size and the heartbeat is def strong. You a sweet the heartbeat on 8hr or 24/7 and it says with 3 double a batteries irl go 2weeks on 24/7 mode if you have a pup with anxiety or separation issues!!
S**S
Great for pups!
Our puppy loves it! I was really skeptical but a friend told me about this and I think it has helped! Our new puppy was howling in her crate overnight and this helped to soothe her. Love that there are different varieties and it says it’s machine washable! I work from home so I can monitor her and make sure she’s not tearing it apart. For older pups this could be a safety hazard, but it’s been great for our 8-week old puppy. The Velcro that holds the heartbeat device is super strong. I’d give it 5 stars but so far the motion sensor technology hasn’t seemed to work. It shuts off after 8 hours and is supposed to reactive with motion but I tried shaking it and it didn’t turn on. Not a big deal, but I just have to take take out the heartbeat device and turn it back on every so often. For the cost it would be nice if this feature worked.
E**D
It helped my 4month old rescue pup
This really helped my 4month old rescue pup with bedtime. She went wild at first, she didn’t know what to make of it, then slowly calmed down and snuggled right up to it and slept through the night in a crate. I was shocked. The quality is amazing. It looks really cute and soft. The Velcro is very durable. It’s big enough so the pup can sleep on it. The heartbeat has a timer to save battery life. I would highly recommend. I haven’t even used the heat pack yet, but I will. It’s night 4 and she slept through all nights so far thanks to this puppy.
A**Y
A lifesaver for crate training, though results may vary
This is the third time I have purchased a Snuggle Puppy. I have raised six puppies over the years and am currently raising my seventh, and I honestly wish I had found these sooner. I bought my first one for my Goldendoodle (who is now my 5-year-old service dog), and it really helped him settle down when he first came home. In fact, he still keeps it in his crate and sleeps with it every night! However, I will say that not every dog is the same. When I got one for my Border Collie, he wasn't interested in cuddling, he just wanted to destroy the poor thing, so I had to put it away. But my current puppy (a 13-week-old Standard Poodle) absolutely loves his. He tried to chew on it a little bit when he was 8 weeks old, but now he just sleeps right on top of it. I stopped using the heat packs a while ago, but I still turn on the heartbeat for him every night. In short: It is a wonderful tool for comforting a new puppy and helping them sleep. Most puppies love them, just keep an eye on the ones who play a little rough!
A**Y
Just get it
After reading in forums about how puppies should have nothing in their crates, but some said it was okay for some things, we bought the original Snuggle Puppy to have before our 8 week old golden retriever arrived. Put it in his overnight crate with an unwashed T-shirt and a soft pet mat. DO NOT THINK TWICE. JUST GET THE SNUGGLE PUPPY!! Goose came from a litter of 11 surviving pups and we felt he would have issues in the beginning not having sleep buddies. We only allow the Snuggle Puppy in his overnight crate, not for general play times, and he sleeps on it or with a paw over it EVERY NIGHT since night one. Other than potty breaks overnight he has slept well every night with literally zero whining until time to get up. We have had our doggo for 22 days. Extremely worth the money. We do not use the heat pack. Sometimes we run the heaetbeat on the 8 hour cycle and sometimes the 24/7 depending on a couple different things. Stop contemplating. Just get it.
C**.
Disappointed – Didn’t Work for My Puppy
I really wanted this product to work because I’ve heard so many amazing reviews about it. Unfortunately, it did not work for my puppy at all. The heartbeat feature is extremely loud, which seemed to make her more uncomfortable instead of calming her down. She doesn’t even want to go near it. I’m honestly disappointed because I had high hopes, especially with it being labeled as a top seller. For us, it ended up feeling like a waste of money. I’m not sure if it’s just my dog or if others might experience the same issue, but it simply didn’t provide the calming effect we were expecting. I appreciate the idea behind the product, but it just wasn’t a good fit for our puppy.
Trustpilot
2 days ago
4 days ago