The LinkedIn Code: Unlock the largest online business social network to get leads, prospects & clients for B2B, professional services and sales & marketing pros

For people who are really serious about promoting their business online, this is indeed one of the most recommended books they should study. Melony Dodaro writes in such a detailed way that when you study it (this book is for study, not for just read), it is as if she has come to your office and takes you step by step on exactly what you need to do to promote properly your business with linkedin. I believe that if you get this book, you won’t need another one on this subject. I would just want to make a request to the writer: “Will you please write one more book on how to grow my e-mail list? I am sure you know the subject very well, so, I am looking forward for your next publication. Thank you for the great content”.

I found this book so valuable that I've been recommending it to everyone I know who's interested in strengthening their presence on LinkedIn. No single resource about LinkedIn can cover every aspect of that platform. What I appreciated about Melonie's book is the way she first has you define your ideal clients so you can then structure all aspects of your profile with those people in mind. She gives detailed, step-by-step instructions (with reasons why) for creating a strong profile, and she makes it easy to map out a strategy with action plan. While it's true to that offers ways to work with her beyond the book, those few references did not detract from the value she delivered in the rest of the book. If you're not sure what to do on LinkedIn and want to improve your effectiveness, I highly recommend this book.

I love how this book breaks down being successful with LinkedIn into simple easy to understand steps.It really is a blueprint for success and well worth your time to read.

Good.

Melonie has done an outstanding job of writing a book about LinkedIn which takes it to the next level. Many users view LinkedIn as merely an online resume or a job hunting service. (I always know when a layoff is coming somewhere by the flurry of connection requests that usually precedes it!) This book outlines an approach for developing a program to develop connections and generate leads. I liked how it was divided into two (2) sections. The first for developing your own profile and the second for how to develop a larger community. The five (5) case studies were short and made their points showing practical applications of Melonie's lessons. Melonie offers no silver bullet only a solid approach for using LinkedIn successfully. I'm glad that I purchased her book and even gladder that I read it! I strongly recommend "The LinkedIn Code" for anyone looking to become a master user of the tool!

This is a great introduction to using LinkedIn effectively. It is a quick read for a busy sales professional and provides tangible tips and effective strategies utilize social media to quickly make ma a difference. I implemented a few of the tips and immediately saw an increase in profile views and meaningful connections. If you are in sales and not utilizing these strategies to compliment your traditional processes you are missing the boat.

I certainly understand why 84% of the reviews to date are 5 star: this is an excellent guide to getting the most out of LinkedIn, the most difficult to understand Social Media site! Not only does Melonie explain the various features and functions very well, one of her case studies was a "Eureka" moment for me. For the past couple of years, I have tried in vain to use LinkedIn for sales. Just never clicked. Many variations on a theme later, I'm reading her case study 4 and it hits me why none of the previous attempts were successful! I have rewritten my latest attempt using Melonie's ideas and think that it may work now! Her Lead Gen checklist and the ideas in the last 3 or 4 on using LinkedIn in a structured way to generate leads are also gold! Thanks for a great book Melonie! John

Good introduction to LinkedIn displaying a lot of common sense.