Everything Store: Jeff Bezos and the Age

The time when someone says “Amazon”,the first thing that comes to our mind is the online retail giant situated in Seattle rather than the river basin of South America.Amazon has been scaling new heights everyday,with the resemblence that its CEO Jeff Bezos becomes the richest man on earth.Amazon is the biggest online retail company in the world,and reading a book about its journey just drives more excitement. Why you should read it:This book is more for business minded people trying to understand how to scale a company,how to decide whether or not to enter new business and understanding online retail in depth.But the most unique feature of amazon company is its focus on customer satisfaction.The book also tells the past and present life of Jeff Bezos to understand how the values of a leader influences the culture of a company. Summary:The following are the points/procedures which I felt were unique and decisive in Amazon’s journey. 1).Amazon follows a flywheel business model:It believes that if one chain of business gets accelerated,the whole business gets accelerated.For example:In earlier days,Amazon focused on accelerating the divisions of distribution and logistics and thus now its paying off by increase in number of sales. 2).Amazon,very smartly understands how an expert in that domain does business(like apparel or jewellery) and then tries to Amazoned (low cost,high selection) it for a lower price. 3).The most striking feature of Amazon culture is its Focus on Customer needs,desires,problems,etc.In simple words, Amazon is obsessed about customers and this culture has been driven by its humble CEO Jeff Bezos. 4).Amazon is always in the hunt to identify new sectors for disruption like the personal voice assistant Amazon Echo or its new video streaming business Amazon Prime Video,this gives Amazon an edge over other traditional companies. 5).The real secret to Amazon’s success is its ability to play for the long term.Amazon assures its investors that in the long term,it plans to be industry leader and thus will be in a dominant position to acquire profits. 6).Amazon also takes advantage of its position to leverage better deals from the manufacturers. This obviously gives them the edge over other retailers to acquire more customers and hence, drive more sales. Conclusion:Amazon is a innovative company which focuses on customer satisfaction and disrupting old sectors with technology,and people believe that it would be the first trillion dollar valued company.Reading this book will help you understand the whole business processes of amazon and the importance of long term in business world.

Apart from being very successful, Amazon has realised the dreams of customers to order & have delivered the objects of their choice within a few days. This book gives the history of Amazon & Bezoes admirably.

Brad Stone has captured the philosophy of Jeff Bozos and the resultant culture of Amazon very well. His writing style is lucid and captures the progression of Amazon very well. The story of Jeff Bozos and Amazon are intelligently intertwined and present an insight into both quite well. On line professionals will be able to pick up a lot of best practices throughout the book. What Brad has achieved very well is to present a holistic picture of Jeff's persona through facts rather than a lot of judgement. The reader is left to draw his/her own conclusions. Thoroughly enjoyable!

Finally, I completed reading this book and I must say that the author has followed the Amazon journey very deeply. I cannot say that the book was entirely focused upon Jeff Bezos and the Amazon company, but it gives you insights about the important changes that took places in the dot com era. It clearly shows the effects of ignoring innovation. Amazon fought really hard during the tough years of depression and you can thank to Jeff's long sight vision for this accomplishment. From Amazon, we can understand the importance of caring about your customers in true sense. Throughout Amazon's journey, they are having single motto of giving the best prices and experience to their customers. And, in order to achieve this, they can fight the world. One of the important lesson that I learnt was that you create your own destiny. Jeff's biological father was not successful in life but on the other hand Jeff has excelled amazingly in his field. So, we should never blame our genes or the family for what we are. Amazon started right from the Garage with 3-4 people and rose to multi billion business. A lot can be learnt from Jeff's personality too. He is able to balance his personal and professional life perfectly. And, in his life, his mother and wife has been supportive, always. Vocab is used nicely through the book and I was able to learn a lot of new words for sure. This is a true masterpiece for all. thanks!

An extremely well researched, almost biographical account of Amazon.com, and its legendary founder Jeff Bezos. Aided by dozens of interviews (including some with Bezos himself) with people who came in close contact with Bezos, the author has built an in-depth profile of Amazon and Bezos. The author traces the journey of Amazon right from the birth of the idea in the mid-1990s and takes the reader, often in excruciating detail to where it stood when the book was published in 2013. A 'must read' book for management students, corporate watchers and anyone interested in business excellence and success.

Really enjoyed reading it. It's very similar to the book, The Google Story It follows the birth and evolution of Amazon and gives us an amazing details of the visionary Jeff Bezos Come to think of it.... We take all the wonderful services amazon provides us for granted, however each of those services were a revolutionary change to the industry when they were created. This book makes you appreciate the gigantic scale of the operations and the amazing efficiency with which the tasks are executed within the company My favorite sections of the book are about the creation of Kindle and the introduction of the "Next Day Delivery" service Wish they update the book with the drone thing though Sheer brilliance I would recommend it only if you like these kind of books about enterpruenial success stories... It's not exactly fun material, but a very detailed look at the beginnings and evolution of Amazon

I have been using the Amazon website recently ( 6 months ) to make purchases and am satisfied by their service and since I do not have access to the bookstores/ books I can read I was checking by options and found these e-readers and like apple I want to have a great ecosystem of books to buy so after a long brainstorming and checking options I decided to go with KINDLE, I have to say I am extremely satisfied with the kindle and driven by the happiness I watched some videos of interviews of Jeff Bezos , and then I decided just now I have finished the book "Becoming Steve Jobs " so it is time to know about Amazon and Jeff Bezos . And I bought this book ( irony is I bought this book in 60 seconds , which is I turn the vision of Jeff Bezos to do so ) , and I am reading it in my all new kindle paperwhite . It was a good insight to the company's vision and growth . Happy to have read this book so that I came to know a company that changed the customer service to a new level .

The writing could have been more articulate and interesting and the book needed some more editing. Although I still recommend it. Worth reading at least once.