Ito En Matcha Green Tea, Japanese Matcha Powder, Unsweetened, 12 Oz

This unsweetened powder delivers a rich, vibrant green tea flavor that is both invigorating and smooth. I use this matcha powder in several ways to enjoy its full range of benefits and flavors. Here’s a simple recipe for a traditional matcha tea: Traditional Matcha Tea: Sift 1-2 teaspoons of matcha powder into a bowl. Add a small amount of hot water (not boiling, about 175°F) and whisk vigorously using a bamboo whisk or a small electric frother until a frothy layer forms. Add more hot water to taste, and enjoy a delicious, freshly brewed matcha tea. The powder blends effortlessly into both hot and cold liquids. I also use it in smoothies, lattes, and even baked goods. The flavor is bold yet not overpowering, making it versatile for various recipes. The quality of the matcha is evident from its vibrant color and fine texture. It’s evident that this matcha powder is made from high-quality leaves, as it delivers a fresh, aromatic taste that’s true to Japanese matcha traditions. The 2-ounce size is perfect for regular use, and the packaging helps keep the powder fresh. Overall, Ito En Matcha Green Tea Japanese Matcha Powder is an excellent product for matcha enthusiasts and anyone looking to add a touch of green tea goodness to their diet. It’s flavorful, versatile, and high-quality, making it a standout choice in the world of matcha powders. Highly recommended for its authentic taste and premium quality!

First try: Beautiful color for a great price. I love that it's a product of Japan. I use matcha mainly for matcha lattes and the taste was great! Much better than my previous cheaper Amazon matcha powder. Though, as some of the reviews suggested, it does need to be very well whisked. My standard whisk resulted in a few matcha powder clumps in my iced latte. Second try: I read on Google that clumping is "usually a sign of high-quality matcha." In fact, when you buy a traditional matcha set, it will come with a fine mesh seive. You are supposed to sift matcha to break up the clumps. After sifting and whisking with hot water, there were zero clumps in my matcha latte! It came out perfect. I think I found my new favorite matcha powder. Great quality and great price.

I’ve been drinking matcha for years and have been on the hunt for a more affordable option with the recent surge in prices and the matcha shortage. This matcha is surprisingly fresh! Beautifully green without tinges of yellow. I’ve had higher priced matchas that were visibly dull and aged. The tea leaves were well ground- no grittiness or chalkiness on the tongue. I believe there is a good amount of natural biocompounds like L-theanine in this matcha because I feel relaxed and concentrated after drinking it. I also think there’s a healthy dose of caffeine in it because I drank my cup rather quickly a few days ago and suddenly felt wired and hyper focused while doing errands lol. The flavor of this matcha isn’t particularly complex. No real depth as far as astringency or subtle notes that give it character. Just a slight but pleasant bitterness, which makes it a perfect canvas for a coffee shop or home enthusiast that likes to dress up matchas with milks, fun syrups and flavorings! I think even people who don’t like the “grassiness” of matcha could enjoy this one.

Good for beginners and for those looking to try matcha. It has a good earthy flavor when mixed with milk. Would not drink it alone as it’s too bitter. It’s perfect for matcha lattes however. My only wish is for more product in the bag

huge bag for great price, vibrant green and i use for matcha lattes and its delicous! second bag and the first bag lasted me like a year and a half!

Anyone who knows me knows I am obsessed with Ito En. I refuse to drink any other green tea/matcha because none of them are like this one!!! It tastes great and has the right amount of earthiness. Quality is consistent and my favorite way to drink my matcha is hot with a little bit of honey and it's *chef's kiss*

The BEST matcha powder. The aroma is quite earthy just like a real matcha, and it has a good caffeine kick as well. I used a chasen with some hot water, and it didn't clump at all and blended easily. Now, while it might not be the fanciest matcha powder or the most ceremonial, i can tell you it gave me the best color, taste, health benefits that I've ever had. So in conclusion, this is the best matcha powder you can get for this price.

This is a great matcha for the price. I have it every morning in place of coffee. While I love higher quality matcha powder, I just cannot afford to spend $30 for 40g of matcha. This tastes great and is much more reasonable cost wise. I enjoy it. Just make sure the shipping is done through amazon. The package I got was delayed multiple times and when it did arrive, it was covered in what I assume was gasoline. I am totally fine with the product itself, I order this matcha regularly. I am unsure of what went on during transit. The help I got in trying to sort this matter out was pretty limited as you cannot return food items. I wish I could order a new one, but the larger option appears to only be offered by outside vendors.

the same quality of the sachets, perhaps not as fresh

This green tea powder was made into a beautiful homemade green tea ice cream. A family favourite.

Bright green powder, easy to mix and doesn't have clumps unlike other brands I've tried.

Good taste with reasonable price, but a little bit bitter.