Organic Hojicha - Smooth Roasted Green Tea Powder, Antioxidants, Low Caffeinie, USDA, Vegan, NON GMO Japanese Masters Roast

Even better flavor than a less expensive alternative I tried. Worth the price difference. Ordered again. P.S. For the record, I add a significant amount of frothed organic half n' half (or lightly whipped heavy cream), plus a little organic sucanat (that's a type of whole cane sugar with the rich molasses flavor not removed). So it is rich and creamy and a bit sweet. That's how I like it.

My favorite hojicha. Taste nutty. Will be my subscription. Love the fact that they provide me with a beautiful canister compare with paper packages like other brand. Will keep going back.

This was really good. The taste was somewhere in between a velvety chocolate and a nice roast. The color is also a stunning brown. It is also an amazing deal! The texture is a bit gritty, but you can't fault it too much since Hojicha is made with the worst harvest.

If this hojicha tastes fishy or burned, then it's probably user error. After experimenting here's what I recommend for a good iced hojicha latte with this powder: - 1 generous tsp of hojicha powder - 2 oz hot water - 175 degrees F - sweetener of choice (my favorite is a splash of maple syrup, but vanilla is delicious too) - ice - milk of choice Add the water to the powder and froth (you can use a traditional matcha whisk, but I'm lazy and use a cheap electric handheld frother wand). Pour over the milk and ice and enjoy. Simple and delicious! The key is not to burn the powder - 175 F is good! It's not rocket science - adjust it from there as desired. Add a little more water, add some flavor to it, top with a homemade cold foam....just enjoy it!

Great hojicha for the price! It’s a huge tin and the aroma is super strong upon opening. That being said, I don’t think it lasts long even with proper care. It could be better in terms of color and depth in flavkr

tastes AMAZING and comes with so much product for the price

Super bitter and does not have the hojicha taste

I loved the taste really good quality!

I’m a huuuuuge hojicha fan, I almost want to gate keep this! Incredibly worth the price, the quality of the powder is equivalent to the ones I buy back in Asia. Tastes authentic and I love making homemade lattes at home for myself and for my guests as well

It tastes so good!!! I was afraid of tasting or smelling something fishy as some people commented but it a pwrfect beginner hojicha. Nutty and roasted, not that bold but not that bland, a perfect balance. it reminds me a bit of dark chocolate. I also heard that theres a bit of a caramel aftertaste but i think because of the milk I used (fresh milk) I couldnt taste it. The colour of the hojicha is dark a good sign of a good hojicha. I dont usually write reviews but this is so good :)))

taste is warm and nutty, very nice will buy again

This product took me by surprise. This taste like matcha but has that extra roasted taste to it. It also has an aftertaste like caramel/chocolate. I mix mine with a pump of vanilla syrup and I have also tried it with a small teaspoon of brown sugar. If you love matcha, you will love this too. I like that it's more affordable than matcha.

Tastes great! I still avoid having it late at night even tho it’s supposed to be less caffeine compared to matcha, I usually don’t end up sleeping with it either.