Dodge Scat Pack and Plymouth Rapid Transit System: Chrysler's Muscle Car Marketing Programs 1968-1972

Good photos and interesting history...the marketing photos and background give a very good overview of what Dodge and Chrysler were up too in the late 60s early 70s....

Good memories of the cars and how the companies like Chrysler really seemed to want you to own their products and how they went out of their way to make you a walking and driving billboard for the company. I wish we could see more of them today. I have some of the original ads hanging on the wall. The only part of the book I would change is the registered trademark statement that is at the end of almost every photo caption. It might save about a pint of ink per book.

Neat and different. Never really seen many books that look at marketing and such with this much depth. Really cool spin on muscle car history!

Bought this for my 20-year old son, he's crazy about it. [Before giving it to him, I did black out the immodest pics of the women.]

Another great book by the author on Mopar history. Lots of great ads from the musclecar era with well researched and written text.

I enjoyed the nostalgia of the ad campaigns. I remember the Dodge Charger matador and bull car commercial.

As the purchaser of a Duster 340 new in 1970, which I owned for ten years, this is a fun trip down memory lane.

Gave a copy for my son-in-law for Christmas. Now I want one!!

Excellent book. All the adds with info from the old days.