MAYBELLINE - Full 'N Soft Mascara 301 Very Black - 0.28 fl. oz. (8.2 ml)

My eyelashes are very short and fine. This mascara does exactly as described. My lashes look very full for mine and they stay soft. None of the cement type feeling. Easy to remove, I definitely recommend it.

Love this mascara. No clumps, goes on easily and doesn’t smudge

Lengthens my thinning lashes Brush big Lower lashes a little difficult to use but managing

Have ordered this several times. It is a lovely gentle mascara that gives a full coverage without looking false and is perfect for daytime.

I love this mascara and am so pleased to find it back on the UK Amazon site. At first the mascara may feel a little thin but after a few applications, you'll find that the consistency thickens up to provide good, natural-looking coverage and a lovely, soft, feathery look. The brush is the perfect size and shape - none of this gimmicky curly-shaped, rubbery nonsense that seems to be all the rage with mascara brushes these days. Highly recommended.

Product was dried up and irritated my right eye in particular. Made my eyes dry. Wouldn't buy again.

this is a nice mascara for every day, gives a soft natural look and comes off easily with remover. I will buy it again

Great mascara. Lovely to use and perfect for lashes on an older person. It keeps the lashes soft but still gives volume. I will never use a different now.

UPDATE JUNE 2025 - 5 stars! 🤩 ****this is my most used mascara, I recently got 2 others (COVERGIRL Clump Crusher Extension) & (essence | Lash Princess False Lash) I still prefer this mascara, the brush is smaller which makes it easier to individually get each lash, my lashes look longer and fuller when I put it on, and it stays all day EXCEPT the problem of it is not waterproof at all, so if I go and refresh my contacts by putting solution on the lense and put it back in there is a little bit of the mascara that comes off but it will dry and stay there unless reintroduced to water. That being said it comes off super easy, you don't have to fight and risk losing lashes taking it off (using bioderma) I was on the hunt for the perfect mascara when another reviewer on another product suggested this mascara, I thought, why not, it's only $7.57! I did before shots of my lashes, they are naturally long but have blonde tips so you can't really tell I have length but oh boy when you put this mascara on here comes the length! Instantly gave me volume, my lashes are not curled in these photo's so you can really tell how much they lifted just by using the mascara alone. it is a true black color as well which I love. There are a few notes I want to point out Pros: -It is a true black -Lifts & Volumizes -Leaves your lashes feeling soft/fluffy and not stiff, Very light formula that makes it feel like you aren't wearing anything! -Very easy to remove with Bioderma Micellar water and a cotton pad -Affordable!! -Good quality for an affordable price, accessible to anyone Cons: -The brush head is quite large/thick and I can tell it's not getting each individual lash like my IL MAKIAGE mascara wand does. -This is not waterproof -The mascara formula has a smell to it, it's not exactly unpleasant but it doesn't smell good.. like a cross between chemical factory & baby powder -It can flake if you are like me and wipe your eyes/get that build up in the corner of your eye of either eyeshadow or mascara

No deja grumos, deja un look natural

When they discontinued it in stores, I was seriously heartbroken. It isvthe BEST of the best! Comparable to DiorShow mascara. Now sadly, priced the same. This mascara leaves lashes soft and light- with natural volume and length. It never clumps or flakes. I love it!!!! Just wish Maybelline would add it back in rotation so that the price drops. I'm sad to know how many women are missing out on this mascara because it's not available in drug stores. :( Please Maybelline! Hear my cries! lol

Seit Jahren schon mein Mascara erster Wahl. Macht schöne Wimpern ohne zu beschweren. Klumpt nicht und die Bürste bleibt durchweg fein und tuscht immer gut. Absolute Kaufempfehlung

If you’re looking for a good basic mascara this is the one to buy. It’s super easy to apply and super easy to remove. I was beginning to to think there wasn’t any mascaras on the market anymore that could be removed with just warm water and a washcloth until I purchased this one. I would highly recommend it and I will definitely buy it again.