L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I have highlighted Asian hair, so purple shampoo is essential to keep unwanted brassiness under control. I've tried several brands, but keep coming back to this one. It's gentle, doesn't overdry my hair, and helps tone down the warm, brassy hues that can make highlights or bleached hair look dull. The large size is affordable, and it lathers well without leaving residue. My hair feels soft and manageable after use, and it pairs perfectly with the matching conditioner to keep my highlights looking vibrant. For anyone with blonde, silver, or even highlighted brown or black hair, this purple shampoo delivers noticeable results.

This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫

I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets. My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way. Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!

Great for grey hair. First using a purple shampoo so I can’t compare with others

Absolute best shampoo used for my blonde hair to keep the brassiness out. It definitely neutralizes my hair for a nice fresh look cleans very well. Smells really good. One of my favorite shampoos I use on my blonde hair.

Great product to use between highlight appointments-brightens color and takes away brassiness. My hairdresser couldn’t believe it had been exactly 3 months since I last saw her. My highlights still looked recent because I was using this shampoo about once every 10 days. Highly recommend

You're not likely to get rid of your brass streaks unless you follow their directions of using four times in a week and leaving on for at least two minutes. Still might not see a major impact. Like that it's sulfate-free though. It's just mildly effective.

smells really good, leaves hair feeling soft not hard and dehydrated.

On sale it is a great product for streaked or tinted hair

So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry

It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.

Deja suave el cabello y mantiene el color brillante

Con L'Oréal nunca le fallas al comprar un producto. No mancha el pelo, ayuda para evitar que el pelo se torne muy amarilloso si usas este shampoo.