Win Bigly: Persuasion in a World Where Facts Don't Matter [Adams, Scott] on desertcart.com. *FREE* shipping on qualifying offers. Win Bigly: Persuasion in a World Where Facts Don't Matter Review: One of the Most Important Books Today - This book details the dynamics of our reality that we were blind to for most of our lives. Most of our reality is based on the notion that 90% of people are rational and that we are rational decision makers. Operating in this worldview, we are prone to constantly be in cognitive dissonance and often find ourselves shaking our head and in the long-term fall into the lazy thinking of labeling everything as "it is what it is" which isn't bad at all. However, in order to be an active participant in the world in a way that you want to create impact, you have to understand how the world really works, that 90% of people are irrational and rationalize after something happens. Our reality is mainly psychological or in the realm of the imagination. Scott Adams explains this well by talking about Filters of Reality. It's the same thing as models of the universe, worldviews, perspectives whatever you want to call it. The key is that we all have certain movies playing in our head to interpret a given situation at all times. When we all have a matching movie, we experience the reality in similar ways. The media exists to become the narrators of our experience. They are the creators of Filters of reality most of the time, that is, until the internet has made it possible for independent research among the people. But even the internet is subject to censorship and most of us are still conditioned to think in ways that are part of the design of the creators of our Filters. This is where Win Bigly can help you break through the filters by becoming aware of your own filters that you have been using. Win Bigly is metaphorically and literally a key to unlock the prisons of our minds. It looks like a fun, enjoyable little book with a cute cartoon character on the book cover, but it is one of the most important books today if you are into breaking through the simulation. By understanding filters, you will understand why Trump won the election. The book provides many clues as to why Trump won the election. Understanding filters is key to begin your new life playing the 3D game and with practice and mastery onto the 4D and beyond. The 3D game is the very few of the population live. Those who are aware of the deeper dynamics of reality, that is they understand Hypnosis. Hypnosis is an interesting and important field that every truth seeking man should get into because it provides an alternative advantageous mindset. Scott Adams also provides book recommendations for further developing skill in hypnosis. You will learn to see the world in ways that will transform your life. Understanding the world in terms of hypnotic realities will set you up for becoming an influencer in your own ways by becoming more aware of the principles of the mind. You will think in terms of becoming a Causer instead of the Effects although we are both at all times. You will be able understand the Causers playbook and learn to play the game. Review: 31 Persuasion Tips From Scott Adams - Really, John? You want me to read a 2017 book by Scott Adams, the Dilbert cartoonist? And is that really a caricature of Donald Trump on the cover? (You fool! You’ll lose half your friends!) Actually…I’m going to persuade you to read a powerful book on the art of persuasion. Yes, Scott Adams colorfully sketches out the 2016 Trump campaign as his case study, but it’s much, much more than that. I read this persuasive book in November 2017—and just did a second read in February 2020. It’s now August 2020—but during this Covid-19 lockdown, does it really matter what month it is? In August, I often take a break and re-read books I’ve long forgotten. But not this August. Instead I’m calling August 2020 “The Month of Summer Shorts.” I’ll give you my best book recommendations, but short (or shorter) reviews. So you’ll have to do the hard work yourself—actually read the book! After all, you’ve got the time there in your bunker. Summer Shorts No. 1: Win Bigly: Persuasion in a World Where Facts Don't Matter, by Scott Adams If your day job involves persuading people, customers, clients, donors, members, or anyone else to move from Point A to Point B—you will absolutely love this book. You’ll also chuckle frequently as you read sections to your coworkers, friends, and family. My favorite snippets: • ENTERTAINING. “I invite people of all political perspectives to enjoy this book without getting sidetracked by politics. I won’t be discussing policies except in the context of persuasion. This book isn’t designed to change your mind about politics or about Trump. All I hope to do is teach you some things about persuasion by wrapping it in an entertaining first-person story.” • PRUNE YOUR SENTENCES. In “How to Be a Better Writer” (see the two-page Appendix B), Scott Adams suggests: “Your first sentence needs to grab the reader. Go back and read my first sentence in this blog. I rewrote it a dozen times. It makes you curious. That’s the key.” • 31 PERSUASION TIPS. Adams fertilizes every chapter with one or more persuasion tip call-outs, including Tip 5: “An intentional ‘error’ in the details of your message will attract criticism. The attention will make your message rise in importance—at least in people’s minds—simply because everyone is talking about it.” • COGNITIVE DISSONANCE. “Our egos prevent us from imagining we are irrational 90 percent of the time.” (Don’t skip this 12-page chapter or the two-page chapter on “Confirmation Bias.”) • MASTER PERSUADER. “You should never take financial advice from cartoonists, but let me tell you one thing that feels safe to share: If the CEO of a publicly traded company is routinely described as having a ‘reality distortion field’—as was the case with Steve Jobs—keep an eye on that company. That’s a sign of a Master Persuader.” • THE PERSUASION TALENT STACK. “He sucked all the attention away from his sixteen competitors, rendering them uninteresting by comparison.” And…“It was pitch-perfect technique, and it leveraged most of his persuasion talent stack.” • FACTS AND REASON. “Persuasion is all about the tools and techniques of changing people’s minds, with or without facts and reason.” • PERSUASION TIP 26. “Repetition is persuasion. Also, repetition is persuasion. And have I mentioned that repetition is persuasion?” Yikes. I promised you a “Summer Shorts” issue—but there’s too much good stuff in “Win Bigly.” I’ll end with 12 teasers: • Trump’s provocative style: that’s what New Yorkers call “talking!” (p. 11) • Intentional typos (p. 23) • The “McGurk Effect” video (p. 36) • CNN’s list of 24 explanations why Trump won in 2016 (p. 52) • Why plumbers don’t use analogies (p. 58) • An enormous persuasion mistake during the Republican debates (p. 81) • “Concepts without images are weak sauce” and “Think past the sale.” (p. 138) • The border wall: examples of good and bad persuasion (p. 139) • “Red is the boss of all colors.” (p. 156) • On catchy slogans that have a “percussion rhythm” to them. “A good sentence sounds good—in a way that music sounds good—independent of the meaning.” (p. 156) • “How to Use the High-Ground Maneuver” (p. 194-197) • “Why Joining a Tribe Makes You Powerful and Blind” (p. 205-255) If I’ve persuaded you, then start reading! If not, maybe you should read Scott Adams’ latest book, “Loserthink: How Untrained Brains Are Ruining America.”
| Best Sellers Rank | #10,778 in Books ( See Top 100 in Books ) #5 in Political Humor (Books) #9 in Business & Professional Humor #16 in Self-Help & Psychology Humor |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,411) |
| Dimensions | 6.38 x 1 x 9.31 inches |
| Edition | First Edition |
| ISBN-10 | 0735219710 |
| ISBN-13 | 978-0735219717 |
| Item Weight | 1.1 pounds |
| Language | English |
| Print length | 304 pages |
| Publication date | October 31, 2017 |
| Publisher | Portfolio |
S**J
One of the Most Important Books Today
This book details the dynamics of our reality that we were blind to for most of our lives. Most of our reality is based on the notion that 90% of people are rational and that we are rational decision makers. Operating in this worldview, we are prone to constantly be in cognitive dissonance and often find ourselves shaking our head and in the long-term fall into the lazy thinking of labeling everything as "it is what it is" which isn't bad at all. However, in order to be an active participant in the world in a way that you want to create impact, you have to understand how the world really works, that 90% of people are irrational and rationalize after something happens. Our reality is mainly psychological or in the realm of the imagination. Scott Adams explains this well by talking about Filters of Reality. It's the same thing as models of the universe, worldviews, perspectives whatever you want to call it. The key is that we all have certain movies playing in our head to interpret a given situation at all times. When we all have a matching movie, we experience the reality in similar ways. The media exists to become the narrators of our experience. They are the creators of Filters of reality most of the time, that is, until the internet has made it possible for independent research among the people. But even the internet is subject to censorship and most of us are still conditioned to think in ways that are part of the design of the creators of our Filters. This is where Win Bigly can help you break through the filters by becoming aware of your own filters that you have been using. Win Bigly is metaphorically and literally a key to unlock the prisons of our minds. It looks like a fun, enjoyable little book with a cute cartoon character on the book cover, but it is one of the most important books today if you are into breaking through the simulation. By understanding filters, you will understand why Trump won the election. The book provides many clues as to why Trump won the election. Understanding filters is key to begin your new life playing the 3D game and with practice and mastery onto the 4D and beyond. The 3D game is the very few of the population live. Those who are aware of the deeper dynamics of reality, that is they understand Hypnosis. Hypnosis is an interesting and important field that every truth seeking man should get into because it provides an alternative advantageous mindset. Scott Adams also provides book recommendations for further developing skill in hypnosis. You will learn to see the world in ways that will transform your life. Understanding the world in terms of hypnotic realities will set you up for becoming an influencer in your own ways by becoming more aware of the principles of the mind. You will think in terms of becoming a Causer instead of the Effects although we are both at all times. You will be able understand the Causers playbook and learn to play the game.
J**N
31 Persuasion Tips From Scott Adams
Really, John? You want me to read a 2017 book by Scott Adams, the Dilbert cartoonist? And is that really a caricature of Donald Trump on the cover? (You fool! You’ll lose half your friends!) Actually…I’m going to persuade you to read a powerful book on the art of persuasion. Yes, Scott Adams colorfully sketches out the 2016 Trump campaign as his case study, but it’s much, much more than that. I read this persuasive book in November 2017—and just did a second read in February 2020. It’s now August 2020—but during this Covid-19 lockdown, does it really matter what month it is? In August, I often take a break and re-read books I’ve long forgotten. But not this August. Instead I’m calling August 2020 “The Month of Summer Shorts.” I’ll give you my best book recommendations, but short (or shorter) reviews. So you’ll have to do the hard work yourself—actually read the book! After all, you’ve got the time there in your bunker. Summer Shorts No. 1: Win Bigly: Persuasion in a World Where Facts Don't Matter, by Scott Adams If your day job involves persuading people, customers, clients, donors, members, or anyone else to move from Point A to Point B—you will absolutely love this book. You’ll also chuckle frequently as you read sections to your coworkers, friends, and family. My favorite snippets: • ENTERTAINING. “I invite people of all political perspectives to enjoy this book without getting sidetracked by politics. I won’t be discussing policies except in the context of persuasion. This book isn’t designed to change your mind about politics or about Trump. All I hope to do is teach you some things about persuasion by wrapping it in an entertaining first-person story.” • PRUNE YOUR SENTENCES. In “How to Be a Better Writer” (see the two-page Appendix B), Scott Adams suggests: “Your first sentence needs to grab the reader. Go back and read my first sentence in this blog. I rewrote it a dozen times. It makes you curious. That’s the key.” • 31 PERSUASION TIPS. Adams fertilizes every chapter with one or more persuasion tip call-outs, including Tip 5: “An intentional ‘error’ in the details of your message will attract criticism. The attention will make your message rise in importance—at least in people’s minds—simply because everyone is talking about it.” • COGNITIVE DISSONANCE. “Our egos prevent us from imagining we are irrational 90 percent of the time.” (Don’t skip this 12-page chapter or the two-page chapter on “Confirmation Bias.”) • MASTER PERSUADER. “You should never take financial advice from cartoonists, but let me tell you one thing that feels safe to share: If the CEO of a publicly traded company is routinely described as having a ‘reality distortion field’—as was the case with Steve Jobs—keep an eye on that company. That’s a sign of a Master Persuader.” • THE PERSUASION TALENT STACK. “He sucked all the attention away from his sixteen competitors, rendering them uninteresting by comparison.” And…“It was pitch-perfect technique, and it leveraged most of his persuasion talent stack.” • FACTS AND REASON. “Persuasion is all about the tools and techniques of changing people’s minds, with or without facts and reason.” • PERSUASION TIP 26. “Repetition is persuasion. Also, repetition is persuasion. And have I mentioned that repetition is persuasion?” Yikes. I promised you a “Summer Shorts” issue—but there’s too much good stuff in “Win Bigly.” I’ll end with 12 teasers: • Trump’s provocative style: that’s what New Yorkers call “talking!” (p. 11) • Intentional typos (p. 23) • The “McGurk Effect” video (p. 36) • CNN’s list of 24 explanations why Trump won in 2016 (p. 52) • Why plumbers don’t use analogies (p. 58) • An enormous persuasion mistake during the Republican debates (p. 81) • “Concepts without images are weak sauce” and “Think past the sale.” (p. 138) • The border wall: examples of good and bad persuasion (p. 139) • “Red is the boss of all colors.” (p. 156) • On catchy slogans that have a “percussion rhythm” to them. “A good sentence sounds good—in a way that music sounds good—independent of the meaning.” (p. 156) • “How to Use the High-Ground Maneuver” (p. 194-197) • “Why Joining a Tribe Makes You Powerful and Blind” (p. 205-255) If I’ve persuaded you, then start reading! If not, maybe you should read Scott Adams’ latest book, “Loserthink: How Untrained Brains Are Ruining America.”
D**C
This book will change your life if taken seriously. A must read. Also check out Scott's previous book How to Fail...
G**N
A fascinating perspective on why, in Scott Adams opinion, Trump was much more successful than almost anyone expected in the Presidential election. This was a very well written book, and covered a lot of the top persuasion literature out there today. Adams weaves together familiar themes from Cialdini’s Influence and Pre-suasion, findings of Behavioral Economics, books like Thinking Fast and Slow, Made to Stick and other top books on psychology and persuasion to argue Trump just had a better understanding of human nature than the other candidates. Concepts like anchors, cognitive dissonance, filters, imagination, pacing, and confirmation bias, are all discussed as persuasion tools, often using examples from Trump’s campaign. Of particular value, it will now be clear to you when these "Persuasion" techniques are being used on other issues, and you can be aware and call them out.
A**M
Wer Scott Adams bisher nur durch Dilbert kannte, weiß seinen Humor und seine großartige Beobachtungsgabe zu schätzen. Mit seinem sehr tiefen philosophischen Roman "God's Debris" God's Debris: A Thought Experiment und seinem How-To-Fail-Selbsthilfebuch How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life hat er aber auch die beeindruckende Höhe seines "Talent Stacks" demonstriert. Win Bigly ist anscheinend ein Buch über Trump von einem, der durch Zufall richtig getippt hat und jetzt Kasse machen will. Damit lässt sich das Buch leicht mit 1--2 Sternen abstrafen oder direkt vermeiden. Trump ist aber nur das Phänomen, an dem Adams seinen "Persuasion Filter" und diverse faszinierende Konzepte erklärt. Für mich war vor allem die sog. "Cognitive Dissonance" der absolute Game Changer meiner Realitätswahrnehmung. Durch andere Konzepte wie den sog. "Linguistic Killshot" oder das "High-Ground Maneuver" und viele andere habe ich z.B. endlich verstanden, wieso man als Techie in Meetings trotz (scheinbar) besserer logischer Argumente trotzdem von den BWL-Pseudo-Alphas untergebuttert wird. Über die "Persuasion Reading List" im Anhang, die auch seit geraumer Zeit über Adams Blog verfügbar ist, findet man auch viele Perlen, beispielsweise Cialdinis Klassiker "Influence" influence: The Psychology of Persuasion (Collins Business Essentials) und seine neuere Erweiterung "Pre-Suasion" Pre-Suasion: A Revolutionary Way to Influence and Persuade . Beide uneingeschränkt empfehlenswert und eine wissenschaftliche Untermauerung einiger Aussagen von Adams. Man muss hier betonen, dass Adams viele Persuasion-Techniken selbst quasi-schamlos anwendet, in diesem Buch und auch seit Jahrzehnten in seinen Dilbert-Cartoons. Dies sei ihm mit einem Augenzwinkern und Schmunzeln verziehen. TL;DR: Jeder, selbst absolute Trump-Hasser, werden in diesem Buch wichtige und inspirierende Informationen finden, die tatsächlich ihre Wahrnehmung der Realität verändern. Aber Achtung: Cognitive Dissonance! Disclaimer: Ich habe durch Adams Analysen und Vorhersagen des Wahlausgangs drei Kisten Bier gewonnen und bin deswegen vielleicht nicht ganz neutral. ;-)
E**A
I have gradually fallen in love with Scott Adams in watching him on Twitter Periscope and learning lots from him about politics, persuasion and of course Marketing in an entrepreneurial sense. It's been great for me learning from him and in WIN BIGLY, he really gets into what happened in the Donald Trump election in terms of how Trump was able to take on the whole establishment and win. Even though it uses a political example, it's totally written from the viewpoint of persuasion to help the reader build their own skills here. I 'read' it through audible (my favourite way to 'read') narrated by Scott Adams himself. Great book, highly recommended and love it!
R**L
Livro excelente que ajuda a entender o fenômeno Trump por suas estratégias de marketing.
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