Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

Seldom am I this impressed with a book. I have read countless books on advertising, marketing, branding and small business success in general. I was completely blown away by the valuable information I got in this book, and at such a great price. At first I was a bit skeptical. The first few pages made me think that Cashvertising was going to be hokie and filled with nonsense. I expected theoretical ideas and something in the vain of Matt Lesko (with questions marks on his jacket screaming about free Government money.) Those concerns were put to rest half way through the first chapter. Once you really get into the meat of the book you realize what he was doing in the beginning. And obviously it worked because even though I had my doubts I continued reading and making mental notes of the points he brought up. I finished the book in about a week, reading it 10 minutes here or there - Whenever I had time to pick it up and study a few pages. As I got farther into the book I was amazed at how simple his ideas were, and started immediately getting my own ideas of how to use what he talks about for my specific situation. One thing to note at this point: you have to have some imagination and a strong thought process to figure out how to use some of the techniques discussed, but he helps you along the way. Unless you own a pizzeria then you won't really find specific examples of how to implement what's being conveyed. Once I finished the book, taking some notes along the way, I immediately sat down and reviewed my latest work. Armed with what he teaches I was able to write a better advertisement. A few tweaks to the headline and several adjustments to the body copy and the entire thing feels some much better. It reads faster and is easier to understand. It takes the prospective buyer on a mental journey and tries to foresee and head off any concerns they may have. It went from speaking mostly about features and started talking almost exclusively about the benefits. Then I spiced up my call to action somewhat. I'm excited to see the results! After reading this book and then keeping it by my side as a reference I feel I'm armed with some very powerful information. Things that most people may not know or have not considered. Now, I do want to say that if you have been in advertising for an extended period of time you have probably heard most of these techniques. However, the difference between hearing somebody talk about them and seeing them in print, backed by real studies, and laid out in a way so as to make their implementation an easy step-by-step process is a magical thing. Your brain makes more connections and you are immediately more convinced of their effectiveness. Drew puts to good use the very same techniques he teaches throughout Cashvertising, which makes it an enjoyable and easy read. And that makes the information really stick. I highly recommend this book to everybody interested in being more thorough and successful with their advertising. Keep it close by and use it every day as a guide. It's well worth the few bucks you spend for it!

I wanted to learn more about advertising, marketing and copywriting. I bought this book, sat down to read it and couldn't put it down. I found myself turning page after page and thinking "Wow - this is so right on!" Let me be more specific about what I found useful: -The book is focused on one topic: Advertising effectiveness. Everything you read will help you sell more. The great thing is that you will find yourself having so much fun learning! The way Drew writes is interesting and the messages Pop off the page. I found myself thinking again and again, "Wow - so that's how they get me to buy! Well it works!" -It's packed full of incredibly useful information and examples. The beauty is that it's a fun read and massively informative. Drew has a way of saying a lot in a few words and examples. He quotes a lot of advertising geniuses, which is effective in giving his own message a lot of credibility. -It's a data driven book, and yet you don't feel like you are reading too much data. For example, Drew provides charts showing how people respond to different colors in ads. Doesn't sound very interesting, does it? Yet here's the thing: it is interesting, at least the way he presents it. That's how everything in this book is: fascinating, fun and easy all at the same time. -He covers a lot of ground even within a tightly scoped topic. At the end of the book you will be able to use online advertising tricks, create headlines, select fonts, write email copy, design print ads, set prices, etc. Somehow all of this is beautifully delivered in 194 fun pages that go by quickly. I loved this book. In truth, I think it's brilliant. If I had one suggestion for the author (and it is truly only one suggestion), it would be to name the chapters something a little less salesy and a little more straightforward. This would help me find what I was looking for a little easier when I go back to re-read certain topics. For $15 - why wouldn't you buy this book? People pay zillions to get the same advice from pros. After reading this book I felt I could get the same results myself.

Read this twice and still need to read again. Jam packed with valuable insights on how to stand out from my competition. What are these life force 8? I’m going to recap from my own memory and interpretation below. The Life Force 8 What is a life force 8? It is something we need to have in order to, live. Or maybe better said it is something that makes us buy. It is something when we write our sales pages and copy we should focus on – as these are the triggers that make the potential customer (lead) take action and pull out their wallet. So let’s dig into each of these Basic Life Survival 1. Survival – this makes me think of Maslow’s Hierarchy of Needs – we all need basic food and shelter. Makes sense this is the first point of the 8. We have to be able to live day to day, so if there is any product you have the chance to sell that keeps someone alive, well, you have an easy job making sales copy for it. Entertainment 2. Enjoyment – We all want to be happy. I think of this as T&E – travel and entertainment. Is it fun? Something people look forward to during the corporate 9-5 job? I think of the Gladiator movie – “are you not entertained!? Are you NOT ENTERTAINED?!!” Freedom To Live 3. Freedom – to be free of pain, danger. No one wants to feel they have to endure things they don’t like. If you can sell in your message that using the solution you are selling will get them out of pain and help them escape danger, that is a good angle to leverage. Sexually Attractive & Having Sex 4. Sex – probably should be higher on the list. A basic instinct we all have, built into our animal body to reproduce. So if you can sell enticing humans of the opposite sex in your messaging, you are golden. To Live Comfortably 5. Comfortable living – we want to have nice things in our life. Feel good as we drive, as we watch TV at night, as we go about our day to day. Winning 6. Winning – who doesn’t want to win? We want to “beat” the competition and be ahead of the pack. If your product or solution is selling this, that by purchasing what you are offering will get them ahead, there you go. Protecting The Ones We Love 7. Protect loved ones – this is a big one for me now as a rather new daddy. We want to make sure that we take care of our wife and kids and our family. We want to be a provider and ensure that those we care about will live well in their own LF8. To Be Accepted Socially 8. Social acceptance – We want to “fit in”. We want people in society to see us as part of them. Maybe doesn’t have to be the masses, but a select or elite group. To be part of this group, to fit in and be accepted. Member of a group, and treated as equal or part of them. The More LF8 in Your Message the Better So Drew says the more of all these points you can sell in your message the better. I wonder if it makes sense to pick one and focus on it. Or to pick each point and maybe in your sales page to go point by point in the features and benefits. Weave it all in as people are reading through the sales copy. Whatever it is, for me, this book is worth reading multiple times. Selling in the photos is another one, using captions and then putting a message underneath it. What are your main points you look at when making a sales page? And how do you outline it. I think the more you think about it before writing it the better. And of course another great one is AIDA (attention, interest, decision, action), which you need to think and breath when writing a sales page. Read this book if you do anything in sales and marketing. Heck, even if you are a programmer in a dark room somewhere not talking to other human beings, still read this! Grab Your Copy of the Book Today! So what are you waiting for – if you do any kind of writing for business, you need this book, seriously!

The doorbell rings, it's an Amazon package. You excitedly throw your pants on (can't blame you for not wearing pants around the house) and you sprint to the door, feeling the cool air whistle around you as you run. You reach the door and feel your hand against the cool metal of the doorknob. Opening the door, you feast your eyes on the most beautiful brown amazon box you've ever seen. You take it inside and slam the door shut like you've just successfully stolen national secrets. You take the box to the counter and cut the tape. As anticipation overwhelms you, you open the box to find your copy of the coveted "Ca$hvertizing" by Drew Whitmen. The vibrant colors of the cover draw you in as you grab the book and ditch the scissors and box on the counter. Unable to wait any longer you run and jump onto the couch, and open the book. You skip the introduction, preface, and forward because you want to skip straight to the action. You've been hoping this book will give you the tools you need to save your struggling advertisements. You fixate on the page and become riveted immediately. With each turned page, it's like the author is sitting down in your living room giving you a 1 on 1 private lesson to help you understand what actions you should take. You immediately realize, after just a few pages, you'll be reading this book again. Equal parts entertainment and education, you find yourself enjoying every sentence. After just 1 Chapter, you're amazed. Where has this book been as you've wasted most of your ad budget for years!?!? You hold your finger at the chapter 2 point, to keep your spot, and you look back at the cover. You're staring at your new best friend. With a reinvigorated vision, you excitedly proceed learning. But first? You leave a review on Amazon describing how helpful this book as already been. If you didn't know by now, this is what happened to me. And I'm loving this thing. Do yourself a favor and spend the few bucks to learn things that will be influencing how you write, influence, sell, persuade, etc for decades to come.

This book is a gold mine of examples! On page 184 the author says... ""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is about selling products and services. It's business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it."" Booyah! Mind blown! Here's the deal. The author makes complete sense with all the agency examples and he reveals the truth behind the true intention of advertising. It's about selling but in an ethical way. The book covers a lot of ad agency examples and case studies that you can incorporate into your own campaigns BUT with your target market in mind. Pick and choose elements from the campaigns to include in your very own marketing materials. You may or may not agree with all of his methods but the book is a worthy read.

Cashvertising by Drew Eric Whitman is a must-read for anyone involved in marketing, copywriting, or advertising. This book dives straight into the psychology behind why people buy, offering invaluable insights into human behavior and how to tap into the emotional triggers that drive sales. Whitman breaks down complex principles into bite-sized, actionable tactics. From mastering the art of headlines to creating irresistible offers, the book is packed with practical tips and real-world examples that anyone can apply, even if you're just starting out. What I love most about Cashvertising is its no-fluff approach. Whitman skips the theory and gives you exactly what you need to know to craft persuasive ads and copy that actually convert. His 8 "Life Force" desires and 17 foundational copywriting tactics are gold for creating high-converting content in any medium. If you're serious about increasing your conversion rates and sharpening your marketing skills, Cashvertising is a must-have for your bookshelf. It's like a masterclass in advertising psychology

CA$HVERTISING is chock full of great information. It feels like he started off with a 1,000 page book, and cut out the extraneous 80%, leaving you with 200 pages of top quality information. As a publisher, I am always looking for books that will help authors to either write or sell their books, and this is one of the few that does both. Read it and your writing will improve. Read it and you will sell more widgets. Some of my favorite sections include: The Life-Force 8: What are the 8 engrained human needs that writers can tap into? The Bandwagon Effect: How can you build momentum by giving your prospects something to jump on? The Elaboration Likelihood Model: How can you adjust your prospect's attitude? The Six Weapons of Influence: What are the six weapons of influence? This section reads like a cliff notes version of Influence: The Psychology of Persuasion (Collins Business Essentials) Message-Sidedness: How can you use comparisons to increase the likelihood of someone buying your product? The Psychology of Simplicity: How can your write simpler, better copy? This short section is worth the price of the book all by itself. Some of the best, most practical writing advice I have read. Directing Mental Movies: How can use the power of the imagination in your writing? There are hardly any clunkers here . . . its all great information. Whether you are a seasoned business owner or a budding author, this is a book that will help you tremendously if you apply these principles. Highly Recommended.

I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients. Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered. Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies. The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something. Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.