Lift Up Complete Hair Bleach & Icy Silver Toner Kit, Gentle Conditioning Formula that Reduces Brassiness, Complete 6-Pc DIY Bleach Kit, ICE

I used this bleach as a base so I could transition back to purple, and the blue-ish end result is absolutely perfect! My hair has been bleached several times and is still healthy after this product! Highly recommend. Perfect base for purple and exactly as advertised.

I've purchased this product a total of six times and will keep coming back for more! It's cheap, salon quality, and actually lightens my dark brown hair! I've seen reviews criticizing scalp irritation, and I agree that this bleach does irritate my skin slightly, however, it should be expected, considering it's a maximum power bleach with 40V lightener. I have seen a small amount of hair loss on repeat bleaching, but I'm pretty sure that's on me for bleaching the same hair more than once or twice. All in all, I definitely recommend this product as it does its job at a low price :)

Great product, does tge job in half the time just not enough in one box for entire head

The bleach was amazing. I’m gonna be honest I didn’t really expect it to be pink like the photo because it was so cheap and was a toner, but I still had hope man… it makes your hair more like a strawberry blonde. I still like it but I wish it was actually pink.

I’ve tried a lot of at-home bleach kits, but this one truly impressed me! The KISS Lift Up Complete Hair Bleach Kit came with everything I needed—pre-measured, easy-to-use, and way more professional than most drugstore options. What really stood out was the Revitalizing Plex Serum—such a game-changer! It helped protect my hair from major damage, and my hair still felt soft and manageable after bleaching. I used this to lift dark brown roots and it lightened beautifully in one session. The kit includes clear step-by-step instructions, and the mixing process was simple—even for someone like me who doesn’t do this often. I had zero scalp irritation, no harsh smell, and the bleach worked fast without feeling overly aggressive. Highly recommend if you want salon-level results at home without the high price tag. I’ll definitely keep this in my beauty stash for future touch-ups!

It really helped lift my hair :) 40V is way too much tho; if you buy this kit make sure to get a separate developer that’s 20V unless you need 40v but it’s just damaging if you use that much

Bleach was really effective, but the toner basically created a brassy tone over my hair, it was hardly pink except for the very lightest bits of my hair. The box definitely stretches the effectiveness, make sure your hair is practically platinum especially if you have thicker hair.

It worked great if brought my hair to a nice golden blond colour in like 5-10 minutes it had a nice metallic sheen to my hair which I have never seen and feel a little confused about but I liked it and I added my blue dye and it turned out perfectly deep green! I would have added a picture of what it did by itself however I forgot to get pictures before I dyed it. My only thing is yes I know it's 40 developer it just felt like it worked very fast! Almost a little too fast for me but I also work kind of slow.