how do you use this shave cream. Do I whip it up with water in a bowl? Do I apply it to my face dry or should my face be wet?

Definitely in a bowl. You add water to thin it out to your desired consistency. However it's hard to take water back out, so only add a little at a time. I find that it's best to shave after a shower, then the hot water and steam will have softened up your beard. Search on YouTube for "art of manliness how to shave like your Grandpa" for a much more thorough guide! Cheers and happy shaving

How many shave do you estimate from a container?

It's difficult to say for certsin, but I shave every day and based on how much remains in my jar I would estimate it will last between 6 and 9 months. It only takes about a nickel-sized dollop to get the job done. I believe these high quality creams will wind up being cheaper than the cans of chemical goop you buy at the grocery store.

Can I use the shave cream from the container, or is it better to use a separate bowl or cup?

I wouldn't recommend creating a lather in the container. I take about a TSP and a damp brush and mix it up in a bowl or put about a TSP in the middle of a damp brush and do a face lather. I prefer the face lather with this creme. It takes a couple times to get the perfect cream to water ratio for a rich lather. It's an old school type cream so don't get discouraged if it doesn't seem perfect your first time. Once you dial it in, you will LOVE this stuff!!!!

ASIN	B01GDZC0ZS
ASIN	B01GDZC0ZS
Best Sellers Rank	#249,982 in Health ( See Top 100 in Health ) #425 in Men's Shaving Creams
Date First Available	19 September 2016
Is Discontinued By Manufacturer	No
Item model number	VB-SC1
Item model number	VB-SC1
Manufacturer	Vikings Blade
Manufacturer	Vikings Blade
Package Dimensions	9.3 x 8.99 x 4.7 cm; 150.25 g
Package Dimensions	9.3 x 8.99 x 4.7 cm; 150.25 g

VIKINGS BLADE Luxury Non-Lather Foaming Shaving Cream (Sandalwood & Western Cedar)

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Common Questions