DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)

This book is fantastic. I’m specifically writing this to address the reviewers claiming this book disappointed them because it’s “just a big sales pitch for ClickFunnels.” Imagine reading ‘Joy of Cooking’ because you want to feel confident in the kitchen. Maybe cooking is new to you, or you never had proper guidance. At the end of the book it casually mentioned that while you already have all the info you need to whip up delicious dishes – that *if* shopping for ingredients and preparing dishes sounds utterly overwhelming to you, that you feel lost, they also happen to have a takeout service you could call. For someone to chuck the book and say “it was all just a sales pitch” is to discard a wealth of knowledge and strategies. Having worked in website design, programming, and marketing since 2005 I can truthfully say you do not need to use ClickFunnels to put this information to use. It looks brilliant and I’m sure it would get you going faster than manually laying out a design, building the forms, hooking up a mailing list, etc. but that’s your call. I wish I’d read this years ago. I can already envision how I’ll adjust the way I present my own services to potential clients. More importantly, I can imagine how this would be helpful to other business owners big and small who have something to offer the world (whether you’re selling a product, or are service-based). If the only thing this book does is jog your thinking on the possibilities in separating yourself from your personal hours available – to replicate your expertise beyond what you can possibly offer by doing everything one-on-one, directly – then you’ll already add several digits in ROI for the meager $10-20 you spend to tap into this knowledge. (that's not the only concept in the book, but it really stood out for me, the guy always wearing lots of hats and feeling short on time) To be clear, I have no affiliation with ClickFunnels. I just hate to see reviews talking down genuinely valuable information all because they were soooo put off by the mention of software existing. I almost listened to them. If you’re on the fence, this book is worth a read. I’m almost overflowing with new ideas for growth and opportunity in 2019 now that I finished it.

After having spent over $13,000 in the past year on various online marketing classes that all fell short with missing that last piece to make their programs take me from online marketing newbie to launching a solid plan. I lost $$thousands more running ads trying to figure out what I was missing... until I came across this book. Seriously... I hate to hype things up, but this book hands down gave me more information (and complete information) needed to launch a full online marketing system. Russell doesn't hold back, gives you all the info you need, delivered in an easy to understand book, and provides simple examples to help further drive home the lessons he teaches. I love that he even goes into webinar structures and provides free downloads you can check out too (with links in the book). This book is structured simply so you know exactly what you'll get with each chapter. I'd definitely recommend reading this book chapter by chapter... and rereading chapters as needed. Make sure you keep a couple highlighters in close proximity too. I now use this book frequently with the people I coach, to help them expand their wellness coaching businesses. We frequently do book clubs together... having read and referenced this book several times over the past few months, I can honestly say it is an invaluable book in my home library!

Russel Brunsons book DotCom Secrets is a very fulfilling read that gives you an enjoyable all around understanding of how to obtain customers online. While most of us are probably unaware of what a funnel system is or does for that matter, we have probably all been subjected to it at one point or another through various types of advertising steams such as Instagram, Facebook, Email letters, ect. Sadly though a lot of us are unaware of how to successfully use such a system to be able to attain new customers through such a system and thats exactly where this book comes into play. Rightfully so, the book starts out with a little background on the author, how he learned about the funneling system and the power that different, appropriately placed funnels within that system can make on being able to convert cold customers into high paying clients that make it all the way up to your value ladder (More of which is explained in the book). Topics covered range from all the different individual types of funneling pages, to what & how they are best used, How to structure scripts appropriately so that it is tailored specifically to a certain funnel allowing you the best chance of conversion and many other topics on the subject at hand. You learn about the three different types of traffic and how you need to have different messages for each one of those varying types of traffic because each type of traffic needs different types of advertising in order to be able to attract them to your service. You also learn how you can best attract your desired customer by going to your competitors webpages to run analytics on the exact banner ads that are working for them, as well as which ad copies are converting so that you know which tactics are best to use while also allowing you to know which ad tactics to avoid due to there lower success rate. After you receive a full description on all twenty-three different funnel building blocks and how to correctly structure them for specific marketing tactics, you’ll discover which funnel structures complement each other best and have the biggest success rates , learn how to write the appropriate scripts to match the funnels and many more tactics that’ll take you from a online marketing novice to sales generating guru! I highly recommend this book to anyone that is struggling or is coming up short on their desired results from paid advertisements through social media platforms as this book can and will dramatically help/change your marketing strategies for the better, while also giving you valuable, insightful tips & tricks that you probably would be unaware of unless you red this book.

Very informative book. Has a ton of useful advices. No book can tell you what to do exactly thou. You have to find your own path. This book is a great starting point.

Adorei todo o ensinamento.

Es un libro que te enseña como aumentar tus conversiones y trafico via Web. No necesitas ser un experto de internet para entenderlo, al revés russell usa una técnicas muy buenas para explicarlo como si fuese todo super sencillo. Se entiende perfecto, y todo con ilustraciones! Tambien recomiendo su segundo libro Expert Secrets!! Un crack!!

me encanta lo fácil que es leer el libro! además de que la textura de la portada wow! se siente súper rico jajaja no había tenido antes un libro con una portada tan suave 🤤

I highly recommand to anyone planning doing online business. Or already doing. This book is dope. By the way, message for Amazon. You don’t need to put that many soft material for a tiny book 😂😂😂

L'autore è uno dei marketers che introdusse il famoso concetto di funnel marketing. Questo libro è uno degli ingranaggi del suo funnel, una sorta di lead magnet che al tempo stesso offre spuntine nozioni piuttosto utili. Raccomandato? Si, è cominque un volume denso di contenuti utili per chi ha bisogno di creare strategie di vendita online.