







⏳ Wake smarter, not harder with Braun’s classic crescendo alarm!
The Braun BC12B Classic Analogue Alarm Clock combines timeless minimalist design with modern functionality. Featuring a crescendo beep alarm that intensifies until silenced, a quiet precision quartz movement, and a convenient foot-activated snooze and light function, it’s engineered for professionals who value reliability and style. Compact and lightweight, it requires a single AAA battery (not included) and offers luminous hands for easy reading in any light. Backed by a 2-year warranty, this clock is a durable bedside essential that blends form and function seamlessly.








| ASIN | B07CZN6K11 |
| Batteries | 1 AAA batteries required. |
| Batteries required | Yes |
| Customer Reviews | 4.0 4.0 out of 5 stars (2,800) |
| Date First Available | 11 May 2018 |
| Is assembly required | No |
| Item model number | BC12B |
| Item volume | 0.3 Millilitres |
| Item weight | 91 Grams |
| Product Dimensions | 3.5 x 7.5 x 7.5 cm; 91 g |
| Warranty description | 2 year manufacturer. |
S**T
Classic design that's easy to read and good to look at
I've been an admirer of the Braun alarm clocks for many years, having owned one of their voice activated alarms. That clock is still running but the lume on the hands had stopped working and it didn't have a light. This new round clock is classic Braun minimalist design that just delivers on the important aspects; a simple elegant shape with a clearly visible face. The hands have good lume on them, and there is alight that illuminates the face gently for 5 seconds when you press down on the clock. The shape looks like it will roll away, but it's very sturdy and steady. The alarm is one that starts of with a couple of chirps a second of so apart, then after a few seconds the number of chirps increase. To snooze the alarm for 5 minutes just press down on the clock, then to stop the alarm permanently press the button on the top. When the alarm is set this raises and displays a green band to clearly show the alarm is set. If I were to find any gripe it would be that I'd like the alarm to start quieter and increase in volume as well as beep frequency, but that's minor. I find this clock a perfect size for a bedside table, and it does what you need really well. Worth the money and I expect will last for many years.
S**M
Excellent product for a competitive price.
Aesthetically pleasing, very easy to set the alarm. Overall the clock performs as advertised and is excellent value for a such a high quality clock
H**T
Smart looking and quiet does what you need it to do
So pleased I ordered this as a back up alarm clock. It looks neat and you cant hear it ticking! . The light function is handy. Easy to use.
D**1
Triumph of design over practicality!
Like other reviewers, I don't want to have to pick up my mobile phone to tell the time at night. After using a succession of cheap poor-quality alarm clocks I thought I'd spend a bit more to enjoy Braun's renowned design style and quality. I chose the black model. What a joke! 1. The alarm hand is black against the black clock face: almost impossible to see even in good light. Its has a dark green tip - also almost impossible to see. 2. The dial light is incredibly dim (looks like old-fashioned filament bulb rather than LED) and attempts to shine up to the top of the face from the 5 o'clock position: it doesn't succeed. It certainly isn't bright enough to demonstrate the black alarm hand if you want to adjust the alarm time in the dark. 3. Pressing the dial light actuator - buy pushing the whole clock down onto its foot - lights it for 5 seconds: fair enough for a quick look at the time, but even if you keep the light 'switch foot' pressed, the light still goes out after 5 seconds: useless if you want to adjust anything. 4. And to - say - change the alarm time in the dark, you have to twist the alarm key (clockwise only, otherwise you're warned that you may break the clock) on the back of the clock, so you have to pick up the clock, squeeze the light actuator and twist the alarm key all at the same time...and the light goes out after 5 seconds! 5. Snooze function involves pressing down the whole clock onto its foot (turning on the light of course, but of course only for 5 seconds), with the risk of turning off the alarm altogether by pressing down the broad alarm bar on the top. So this was a disappointing useless £20 purchase. And I can't return it because I'm not visiting post offices in the pandemic. That's life.
A**R
Loses minutes every few days - not 100% trustworthy
Just wanted a basic analogue clock. I like Braun's design language and this was a nice and easy purchase. But a clock has a single job to do - and this fails to do it all of the time. Bit frustrating.
A**R
It’s a solid choice
It’s a great clock. You just need to get used to the positioning of the hands as on occasion I misread them and got up an hour earlier than required!!
A**S
I sleep better in my quiet and phone-free room
Having this beautifully designed and silent alarm clock next to me has allowed me to leave the phone in another room to charge at night. No phone means no lights, no screen notifications to tempt me if I get up at night, and a peaceful room to focus on sleep. It also means I'm not tempted to look at Twitter and other things before bed, so I read actual magazines and newspapers before I fall asleep. Of course the alarm clock works great, with an effective crescendo beep at wake-up time, subtle phosphorous glow-in-the-dark dots on the hour and minute hand, push button to activate a clock light for a few seconds, and best of all, silent-ticking second hand.
S**1
Night light very dull
Love the retro alarm clock, my only complaint is the glow in the dark tips hardly glow and the light is almost useless as it's so dull, I can just about tell the time at night but I suppose some would complain if it was much brighter!?
C**7
الميزات: نظام الغفوة دقة الوقت ممتازة لاتأحير ولا تقديم العجوب: الصوت منخفض الحجم صغير الاضاءة ضعيقة جداً طول شوكة عقارب الساعة قريب من طول شوكة عقارب الدقائق مما يصعّب قراءة الوقت بسهولة
C**G
• schön, praktisch, richtige Größe • einige bemängeln, der Wecker sei zu klein (eine Art Reisewecker) – kann ich nicht bestätigen. Größe genau richtig. • er ist leise, aber nicht mucksmäuschenstill • bin sehr zufrieden
A**R
Very bad goods and the time is not right and one of the worst goods I have purchased from Amazon
F**N
Réveil au design épuré ; Produit robuste (il fonctionne toujours après plusieurs chutes accidentelles) ; Désign solide avec un matériau plastique de qualité ; réveil doux et efficace avec un son allant crescendo ; bonne fonctionnalité de la petite led pour éventuellement lire l'heure en pleine nuit ; réveil prtaique et facile à transporter ; bon rapport-qualité prix pour ce produit à la hauteur de la réputation de la marque Braun.
N**I
Il design minimalista, pulito e moderno "meno ma meglio", come autodefinito da Braun stessa, che contraddistingue tutta la produzione, è stato il motivo dell'acquisto e questo modello (BC12B) è l'evoluzione delle iconiche sveglie da viaggio del marchio tedesco. Il movimento è silenziosissimo. Ho preso il modello nero con quadrante nero, le lancette bianche sono perfettamente leggibili, hanno la punta leggermente fosforescente per la lettura notturna, la lancetta gialla è dei secondi e scorre a scatti di un secondo, mentre la lancetta nera con punta verde indica l'orario impostato della sveglia. Premendo l'intera sveglia (cioè un pulsante alla base) si accede la luce. Sulla sommità c'è il pulsante di attivazione della sveglia, che una volta attivato ha il bordo verde. La sveglia ha un bip crescente ed ha la funzione Snooze di sospensione per 5 minuti, premendo l'intera sveglia come per la luce notturna. Dimensioni: circa 7,5 centimetri di diametro. Contro: prezzo, non è radiocontrollata come altre sveglie Braun. Attenzione che manca la pila ministilo in dotazione. Pro: design, funzionalità, essenzialità, iconicità, packaging minimo. Amazon: prodotto arrivato il giorno dopo l'ordine. Con 10 euro in più, rispetto alla One Pack, ho preso la versione 2 Pack: arrivano due sveglie!
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