Data Analytics for Business: Lessons for Sales, Marketing, and Strategy

This was an enjoyable and informative read for anyone who wants to learn about what advanced analytics really looks like in a modern business. It surveys the most common types of methods (clustering, targeting, etc.) at a level of detail that is comprehensible even for those without statistical training, with examples of applications drawn from real experience that will be help those with a more technical or theoretical background understand the practical considerations of how they are used in business. This book is a great resource for students and aspiring or early career data scientists as well as for executives who want a better understand of how analytics "works".

Ira provides a balanced perspective of how to successfully “sell” analytical projects to management by tying it to corporate goals. Having worked in the client, vendor, and academia spaces he is able to provide a balanced opinion on how to apply analytics to achieve business objectives.

I've taught at the university level for over 20 years. This book would be a great resource for students thinking of entering the Data Science / Data Analytics fields. It opens by explaining why data is so important for solving today's complex business problems and how organizations can be structured to make the most of analytics. Then book then proceeds to highlight a number of specific analytics strategies with which to be familiar.

This book is an insightful and comprehensive guide to the world of data analytics. It covers a wide range of topics related to data analytics, including big data, data warehousing, business intelligence, predictive analytics, and machine learning. Ira provides clear and concise explanations of each concept, making it easy for readers to understand the fundamentals of data analytics. I particularly appreciate this book's practical approach. Ira not only explains each concept well, but also provides real-world examples and case studies to demonstrate how these concepts are applied in practice. This makes the book a valuable resource for anyone who wants to learn how to use data analytics to improve their business operations and outcomes. Ira uses clear and simple language throughout the book, making it easy for readers of varying experience levels to understand. The book is also extremely well-structured and easy to navigate, with each chapter building upon the previous one. Overall, highly recommended.

This book is a great resource for data science professionals in the marketing and sales field and those who work with them as it provides technical details as well as business and organizational frameworks and how to use them. It is useful for early career professionals to get a wide angle view of things and for experienced professionals to go back and review it as a reference text. I really liked the real life examples from many industries that are highly relevant. The language is simple and Ira includes specific prescriptive steps that will come in handy for the reader as will the exercises at the end of each chapter. All in all a superb book.

Exceptional guide for anyone looking to improve their improve their understanding of data analytics in the business world. The book offers a comprehensive approach to data analytics, and is written in a clear and concise manner that is easy to follow. It is an excellent resource for sales, marketing, and strategy professionals, as it provides practical tips and real-world examples to illustrate the concepts presented. 10/10 would recommend to a peer!