ion Cool Blonde Shampoo

This works great for very blonde highlighted hair that doesn’t have a toner or color already. It add a baby beige blonde color. Have to let it set on top of hair for 5 minutes or so. Toners always look muddy to in my hair. This shampoo gives me that beautiful baby light blonde color. Takes yellow out. Doesn’t look to ash either. I love it. Conditioner is great too!

Good packaging. Product leaves my hair soft and shiny, does not leave purple haze. I recommend and will purchase this again.

I have found this product to do the best job on my silver/gray hair.

Great brightening shampoo! Highly recommended ♡

I am a 71 year-old man lucky enough to still have a full head of natural white hair and over the years I have been able to dodge the occasional yellowing tinges by using ION Cool Blonde Shampoo regularly, but no more than twice a week, and my hair keeps its shine and always looks healthy. This shampoo is a very good value because, for me, I only have to use about a nickle-size portion of the shampoo to completely wash my hair. I highly recommend this shampoo!

Does not turn my hair immediately grey. Best one I’ve used and have been using it for over three years now. Seriously need to get this one.

This is a toner, and if you don't know what that is, best look it up. I have gray hair at the moment, and it's wonderful for it! I like the after-color sealer very much, too. It keeps my hair smooth in a humid climate.

Product arrived with lid broken and blue shampoo spilled in box. Got through the plastic wrap inside the box. Kept it anyway and used old cap I had. Otherwise product is always great