Loreal Excel Hicolor H18 Tube Deep Violet 1.74oz by L'Oreal Paris

I bought 2 deep violet hair dyes. They work just fine, but I’m not sure why they’re called violet because the color is more of a wine red color. If you have long and sort of thick hair like me, you need at least 3 tubes. Luckily I had another purple hair dye (from a different brand) because 2 tubes only covered 2/3 of my hair. I had to mix in a color from Arctic Fox. Other than the bad name choice and the small tubes, the hair dye works just fine.

Violet shade came out vibrant even on my dark hair without needing to bleach. The formula is easy to apply and doesn’t have a strong smell. It leaves my hair looking shiny and healthy, and the color lasts longer than expected. Definitely recommend if you want a bold purple tone that actually shows on dark hair!

There are absolutely no instructions with this hair dye. The microscopic text written on the INSIDE of the box keeps mentioning "clients". "If this product makes contact with your clients' eyes... blah, blah, blah". So this is obviously made for professionals in beauty salons to use. They should mention this in the description. Also, if you don't go blind trying to read the 85 different languages on the box, you'll see the words "mix with a developer" written somewhere there. Developer?? WTH is that? It never mentions what it is or where you can get it, only that you need it to use with this hair dye. So, you've been warned. Don't buy this unless you already know how to use it. Now I know why it was so cheap. Thanks for listening.

I love hi color but be careful.hi color can turn your hair red. I ended up with more of a red color than a purple. However I just threw some artic fox over it and it looks great. I love loreal hi colors and have used them for a long time. Just be cautious.

It’s good. Nice coverage I used 2 bottle for a shirt chin length bob. I bought deep violet and it came out a reddish maroon. It might just be me but it faded a bit within a couple weeks.