La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips. Hair dye likes to try and get everywhere!

Great colour, mixed this with the violet and was so amazing. Made my hair so soft due to the moisturizer in there and always a great colour.

Great pigment, it conditions the hair leaving it great quality

Ok colour took on dark hair and looked good 👍 .. but had red dye on bedding because washses out every time like blood bath .

I have tried a number of “bright” semi permanent colouring brands and La Riche Directions seems to be the best. Although results/durability tend to vary by shade, the turquoise feels like one of the best. I have dark brown hair and bleach the ends, so I apply it on light brown (top end) to light blonde (tips) hair. Like with other non-ammonia, non-permanent dyes, you have to leave it on a lot longer than it says (unless you have very light coloured hair), so I’d recommend putting it on for at least a couple of hours. It rinses out quite clear compared to the magenta version of the same brand, which makes a mess in your bath, but the colour lasts quite a while. It loses intensity after 4-5 washes, but the effect is quite nice as it ends up being a light green-ish shade. This is the process I follow: - Wash hair (ideally with a non-silicone shampoo) and do not apply any conditioner, serum or product. You can do this the day before. - On fully dry hair, apply colour with a brush (your fingers are fine too, but you’ll probably need a comb to make sure your hair is well saturated) - Cover the streaks with tinfoil or the whole head with a shower-cap - Wait for at least 2 hours if you want an intense, long lasting effect - Rinse until water runs clear - Condition and style as usual I find it doesn’t damage my hair, and the result is great until you’ve washed it a few times. The only downside is the size/shape of the pots, as they’re too narrow for a dying brush so you have to decant it into a bowl. This is only a minor inconvenience, though. Another upside is that, like with most hair colourants of this type, you can save whatever you don’t use, so you don’t waste any.

My daughter has Afro hair and the colour is amazing last weeks and causes no damage and amazing price

Awful I left this dye on my gray/white hair for an hour. Even though it was an grey tone, I expected my white hairs to at least pick up some color. But nothing at all. There was absolutely no change and it had no effect whatsoever. Honestly, it was really useless.

Before you buy this look at the colours on the La Riche website. Luckily I found the colour I wanted on there before buying because this is a lot more green toned than in the picture. I love the colour and it has lasted about a month although it has significantly faded from the first application. The fading happened after about two weeks. The colour definitely took better to the bleached parts of my hair but it has now faded to a more greenish colour so be prepared to refresh the colour if you want to avoid that. Another point to consider is that application is messy especially if you have long hair. My skin was stained in places even though I used Vaseline around my hairline. My bath was stained a bit too but it comes off surfaces if you use nail varnish remover. Also for the first few washes the dye that washed out turned the water completely blue so be prepared for it to look like you killed a smurf in your bathroom. After you rinse it out but before the first proper wash the colour can transfer to clothes and sheets so don’t wear any light clothing or wash it properly with shampoo immediately after you have rinsed the dye out. Also after that it can still transfer a little when your hair is wet. The consistency is perfect and it is pretty easy to get an even colour. The blue worked on my long, medium-brown hair and bleached ends but the colour has faded to a very dark brown, almost black (which I actually quite like). I have waist length hair and I only needed two pots but my hair is fine so you may need more if you have thick hair. All in all I recommend if you want a cheap semi-permanent dye that works on darker hair and has loads of fun colours. Just be prepared to deal with the mess. It should be fine as long as you’re careful.

La couleur rend super bien. Sur les conseils d'une amie, j'ai mélangé avec un peu de masque nutritif et les cheveux sont ressortis tout doux. Par contre ça dégorge beaucoup et la couleur perd de sa vigueur si on se baigne souvent, ce qui est mon cas, puisque je vis en Martinique ;-)

Me encanta! Cubre súper bien!! Yo lo echo con pelo recién lavado y seco y luego solo enjuago, sin jabón.

Super couleur plusieurs fois que je les rachètent je fais un dégradé avec un violet et je Mélanie les deux ça donne un effet cool

Consigliatomi dal parrucchiere per ‘mantenimento’ del colore, mi tiene infatti il colore brillante, ma pochissimo come quantità e non permanente. Ma ottimo per l’uso di ‘restauro’ in attesa del parrucchiere

Packaging cuidado, todo en perfecto estado. El embalaje para su envio suficiente. He usado por mucho tiempo estas coloraciones semipermanentes y aparte de su facil aplicacion, la variedad de colores es increible. Si bien por ponerle una pega, la ultima vez que me di este tono, Poppy red, recuerdo que me duró algunos dias mas el tono exacto. Siempre llevo la base del mismo color y esta vez, aun saturando bien de producto el pelo, muchos de ellos escupieron el color antes de lo habitual. Por lo demas, durante una semana mantengo exactamente el tono que quiero, luego el aclarado deja un tono que tambien queda bonito, aunque no sea el color aplicado.