JOAH Perfect Complexion Eye Serum Concealer, Hydrating Under Eye Makeup and Skincare for Dark Circles and Puffiness, Fair Neutral

[background info] I currently own 19 concealers, from drug store to high end and all claim to be hydrating, creaseproof, and full coverage. Even two out of three wouldn’t be terrible but few even make it 5 mins without creasing and settling into my fine lines. I saw a recommendation for this concealer and remembered hearing about JOAH a few years ago but it quickly left my brain as a mom of 4. Well I had yearning to try a new drug store concealer so I purchased. I am beyond impressed with this concealer. One- it is hydrating with a natural finish which is what I love. Two- it is NOT full coverage which doesn’t bother me these days as I’m not trying as hard to cover my dark under eye circles. Three- IT. HAS. NOT. CREASED. This brand has figured it out, I’m not sure how they did it but it did not crease and I did not set with powder to be able to give a review without manipulation. The best part besides being creaseproof, is this is a SERUM CONCEALER including ceramides and peptides. Seriously? How can this be more of a win?

Great product (they delivered two for the price of one). This version has a click function on the base of the product to move the concealer up, so hopefully it will last as long as the last version of this item I bought (which was two years ago).

Great product. Wonderful coverage, no creasing, and keeps under eyes moisturized. Sadly, a month later my concealer applicator tip fell off. I can still get product out but the spongy applicator tip is gone. JOAH is a great brand! I like a dewy moisturized finish on the skin and get it everytime. Make up has staying power as well. 10 or 12 hour day? Makeup isn't going anywhere. For over 40, this is a brand that doesn't crease, doesn't settle, and keeps a youthful glow on the skin with or without a dewy or glow primer.

Es súper liviano, no cubre mucho pero creo que es perfecto para un acabado natural. Se siente como una segunda piel, me gusta el aplicador.

I’m already hooked! I have very thin skin under my eyes which makes all the colors underneath look dark and I’ve used so many other very expensive brands that have always let me down. The very first day I used it I was getting compliments from friends & family who couldn’t figure out what it was but said my eyes looked brighter and I looked so well rested AND pretty! The shades are true to what they show. You should always go a bit lighter than your skin and foundation. It goes on smooth but I recommend blotting on and using a applicator brush or sponge. That goes for foundation as well. The price is great too. I’m older and often things look dry and cakey but this is so moist to begin with. I’m not saying that it’s perfect but even the $100-$200 brand name products aren’t perfect. I highly recommend for those who have been searching for an concealer and aren’t satisfied.