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๐ Own your bold with Clairolโs Intense Passion Plum โ color that wonโt quit!
Clairol Bold & Bright Permanent Hair Dye in V3 Intense Passion Plum delivers long-lasting, vivid purple hues with TrueColorSeal technology to prevent water-fading. The included HydraShine Conditioner moisturizes and smooths hair for a radiant finish, while the Color Boost Glaze offers easy color refreshment. This all-in-one kit is designed for all hair types, making it the perfect choice for professionals seeking a vibrant, confident look.









| Asin | B0CP2S96T5 |
| Best Sellers Rank | #724 in Permanent Hair Color |
| Date First Available | 30 May 2025 |
| Department | Women |
| Manufacturer | Wella |
| Manufacturer Reference | bold-&-bright-|-clairol-us-b849e77b9d |
| Product Dimensions | 6.02 x 9.04 x 16.03 cm; 217.72 g |
User
V3 intense red hair dye.
Really love this product, will recommend to friends. It's hard to find the right color red that I really like.I've had so many compliments wearing this color will continue to order this product
User
No complaints! Nice hint of purple for dark brunettes
Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with abit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!
User
Hair dye happiness
Smells good and the color looks great
User
Dark
Will turn your hair basically black. I had to wash it like 6/ 7 times to get it to lighten to a deep purple.
User
Love
This is my go-to hair color I really like this it stays for a long time and the color looks really beautiful
Trustpilot
3 weeks ago
3 days ago