GuruNanda Hydroxyapatite Toothpaste, SLS & Fluoride Free, Whitening Toothpaste - Freshens Breath, Fights Plaque - Natural CocoMint Jasmine Neem

I switched to this GuruNanda Hydroxyapatite Toothpaste because I wanted something fluoride-free that still strengthened enamel and helped with whitening. I’ve tried a few natural toothpastes before, and most of them felt either too gritty, too foamy, or like they didn’t actually clean anything. This one is completely different. Real-World Use After about a week, I noticed my teeth looked smoother and felt cleaner throughout the day, especially along the gumline. The flavor surprised me, in a good way. It’s a coco-mint with jasmine and neem, so it’s not your typical sharp mint. It’s mild, fresh, and doesn’t burn your mouth at all, which I love first thing in the morning. The hydroxyapatite does what it promises. My teeth feel stronger, and the whitening effect is subtle but noticeable. It doesn’t create that instant fake whiteness like harsh whitening toothpastes, but more of a natural brightening over time. Pros • Fluoride-free but still strengthens enamel thanks to hydroxyapatite • Gentle on sensitive teeth — no burning, no harsh aftertaste • Actually leaves your mouth feeling clean without the SLS foam • Tongue scraper is a nice bonus, and the squeezer helps you use every last drop • Natural fragrance that doesn’t feel artificial or overpowering • Noticeable whitening after consistent use Cons • The flavor may feel different if you're used to strong mint toothpastes • Doesn’t foam much because it’s SLS-free, which may take a day or two to get used to Bottom Line If you want a healthier toothpaste that’s gentle, effective, and actually brightens your teeth without chemicals or fluoride, this one is absolutely worth trying. My mouth feels cleaner, my teeth feel smoother, and it’s become part of my daily routine. I’ll be repurchasing.

This is the first flouride free toothpaste I have tried and I'm not disappointed. I like that it has hydroxyapatite and I love the flavour. My teeth have lightened by a few shades after using for a couple of months. The tongue scraper is a bonus as is the tube squeezer that really helps get the last bit out of the tube. My mouth feels very clean especially when I do coconut oil pulling first. Overall, very pleased with this toothpaste.

Absolute convert to this toothpaste and now the whole family love it too. Cleans far better than the usual toothpastes such as Sensodyne which we have used in the past. Have had no issues with sensitivity since starting using it a few months ago. Quality is excellent and comes attractively packaged with tongue scraper and squeezy thing for extracting every last drop! More affordable than Risewell and does as good a job if not better.

What a pleasant surprise! I would like to say how I love the flavor and smell of the toothpaste. The texture is nice and foamy when brushing. It's nice and refreshing, but it also comes with a real nice tongue scrubber that at a store would be a few dollars.It's also a great amount for the price. I would recommend it.

I like the taste of this and the tube squeezer tool is very useful. I haven’t noticed any whitening effect, but the occasional gum bleeding I experienced before had now stopped, so can only assume it’s down to using this toothpaste. It’s a good, fluoride-free option.