- 10.2 MP for high-resolution image detail.
- Kit include DT 18-70mm f3.5-5.6 Standard Zoom Lens.
- High sensitivity (ISO 3200) with noise reduction.
- Tiltable 2.7¿ LCD screen for high/low angle s.
- In-camera image stabilization.
Product Description
-------------------
Sony Alpha DSLRA300K 10.2MP Digital SLR Camera with Super
Steady Image Stabilization with DT 18-70mm f/3.5-5.6 Zoom
Lens
From the Manufacturer
---------------------
Sony's Alpha DSLR-A300: the camera that links you and your
subject. For first-time DSLR users, Sony combines superb
10.2-megapixel quality, a high-quality DT 18-70mm f3.5-5.6
standard zoom lens, and Live Preview in a large, tilting 2.7-inch
LCD monitor for point-and-shoot simplicity. You'll have
super-quick AF response, 3 fps continuous shooting while you see
your subject in the viewfinder, and high sensitivity (ISO 3200)
for great low-light s. What's more, you get simple controls,
Creative Style settings and in-camera Super Steady image
stabilization that work with every Sony, Carl Zeiss and legacy
Minolta a- lens. Stamina power for up to 740 s, Auto
Pop-up Flash and many more features make DSLR model an excellent
choice for your favorite new hobby.
Alpha DSLR-A300 Highlights
10.2-megapixel Super HAD CCD
Superb image quality gives you great DSLR s right from the
start, with a large APS-size CCD imager developed by Sony to
expand dynamic range, and minimize noise more effectively for
clear, sharp photos even at high sensitivity setting (up to ISO
3200).
Live Preview of your subject
The DSLR-A300’s Live Preview mode links you and your subject on
a large 2.7-inch LCD screen, for a familiar point-and-shoot style
-- with super-quick AF response and accurate exposure control to
help you catch the perfect moment. In Live Preview mode, the
camera bypasses the optical pentaprism mirror to create a live
"eye-to-eye" view of loved ones, children, pets and fast-changing
scenes.
Continuous shooting while viewing
The DSLR-A300 lets you shoot continuously at up to 3 frames per
second while you see your subject in the viewfinder2, so you
never lose track of the action. In JPEG mode, you can shoot up to
the limit of your flash memory card; in RAW Burst Mode you can
capture up to 6 s, with intelligent buffer management to
allow more s to be captured without waiting for the buffer to
clear.
Smart teleconverter 2x zoom
At the touch of a button you can zoom in electronically on your
subject, reproducing pixels on a 1:1 basis with no degradation in
picture quality. One touch zooms in at 1.4X, the second touch
advances to 2X zoom -- creating the 35mm equivalent of a 200mm
telephoto effect with the DSLR-A300’s standard 18-70mm zoom lens.
Expanded ISO sensitivity
A broad sensitivity range from ISO 100 to ISO 3200 enables the
DSLR-A300 to capture beautiful color images even in very dim
light -- with High ISO Noise Reduction technology that reduces
picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200
settings by eliminating noise from RAW data after
analog-to-digital conversion.
Super Steady in-camera image stabilization
Because image stabilization is built into the DSLR-A300, every
lens benefits by an advantage of from 2.5 to 3.5 exposure steps.
This allows you to shoot effectively with minimum blur even in
low light without flash -- or adjust exposure control for smaller
lens aperture, to increase depth of field and bring both
foreground and background into sharp focus.
Bionz image processor
The "brain" of the Alpha DSLR-A300 is the advanced Sony Bionz
Image Processor, using hardware-based Large Scale Integrated
(LSI) circuitry to enhance images with rich tonal reproduction,
improved white balance and exposure control, and expanded D-Range
Optimizer capabilities. With 2-channel data transfer from CCD to
processor, your camera can also respond faster.
1200-zone evaluative metering
Exposure information from the image sensor dedicated to Live
View is divided into 1200 zones of luminance and RGB color
information. In addition D-Range Optimizer technology contributes
to judge the scene and then determine the optimum exposure to
reproduce images with a more natural look.
Dynamic Range Optimizer
To improve results with backlit subjects and recover details
hidden in shadows or lost in glare, the DSLR-A300 provides
Dynamic Range Optimizer at two levels: Normal DRO, to improve
detail using standard gamma curves for fast -to- response
time, or Advanced DRO, to adjust dynamic range area-by-area for
the greatest precision.
Anti-Dust technology
Changing lenses in a DSLR can allow dust to enter the camera --
so to keep the CCD imager cleaner for better pictures, the
DSLR-A300 utilizes both static-free anti-dust coating on the CCD
filter and anti-dust vibration that automatically shakes the CCD
to dislodge dust each time the camera is shut off.
Auto Pop-up flash
The camera flash automatically pops up and fires when needed, to
help first-time DSLR photographers shoot more effectively. Auto
Pop-up works in Auto mode and some scene selection modes; Flash
is cancelled in Landscape, Sport or Sunset modes and in "Flash
Off" position on the Exposure Mode dial.
Eye-Start autofocus system
It begins precision autofocus adjustments the moment you raise
the camera to your eye -- so unlike some DSLR cameras that don’t
start focusing until the shutter button is half-pressed, the Sony
DSLR-A300 never slows down your ability to catch fast action.
9-point center cross AF sensor
A fast focus motor and improved focus control help bring images
into sharp definition more quickly, with predictive focus control
that automatically calculates the position of a fast-moving
subject.
Tiltable 2.7-inch Clear Photo LCD Plus screen
A large built-in screen with 2-way angle tilt provides a sharp,
clear view of your subject and tilts up or down for low-angle or
high-angle monitoring in situations where you want a child-level
or overhead .
Scene Selection modes
Along with auto exposure, the DSLR-A300 gives you scene
selection modes to optimize camera performance for Portrait,
Landscape, Macro, Sports, Sunset and Night Portrait/Night View
situations.
Creative Style Settings
To express your creativity and personal taste, you can adjust
contrast, saturation and sharpness settings for any of 8
finishing styles -- including Standard, Vivid, Portrait,
Landscape, Night View, Sunset, B&W and Adobe RGB modes.
Index and Slide Show Display
To quickly review your photos, the DSLR-A300 can display 4, 9 or
25-frame index views -- or present automatic slide shows with
fade-in/fade-out effect.
High-resolution thumbnails for PhotoTV HD viewing
The DSLR-A300 automatically creates high-resolution thumbnail
images for viewing on Sony’s BRAVIA HDTV in optimized PhotoTV HD
mode, with image format adjustable for standard 3:2 or widescreen
16:9 display.
Function Guide Display
On-screen menus are intuitive and easy to use -- and a simple
Camera Function Display can be activated and operated with one
hand using the "Fn" (Function) button and controller button to
adjust Flash mode, Autofocus mode, White Balance, Metering mode,
AF area and D-Range Optimizer.
Stamina Battery Power
In optical viewfinder mode, you can take up to 750 s3 on a
fully charged NP-FM500H InfoLithium battery -- and you’ll be able
to see about how much power remains in percentage increments, so
you can keep shooting in confidence.
High-capacity media options
For conveniently storing and sharing your images, the DSLR-A300
accepts CompactFlash Type I/II media and optional Memory Stick
Pro Duo media.
Optional advanced lenses and system accessories
Sony’s Alpha system gives you everything you need to expand your
creativity in DSLR photography: precision Sony DT zoom lenses and
specialty lenses, Sony "G" Series lenses with advanced motorized
autofocusing, amazingly bright Carl Zeiss lens designs,
professional-quality flash units, and over 16 million Minolta
a- lenses sold worldwide.