Buy Principles of Marketing 17 by Armstrong, Gary, Armstrong, Gary (ISBN: 9780134492513) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Perfect all rounder for my MBA Marketing course - I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot. Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible. No wonder this is in its 17th edition. I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth. Review: Great book for marketing students - I found this a great book for marketing, not so for my simulation. BUT good for my exams and the concepts pretty rock solid. Referenced alot.
| Best Sellers Rank | 2,613,512 in Books ( See Top 100 in Books ) 4,390 in Sales & Marketing 8,029 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (632) |
| Dimensions | 27.94 x 21.84 x 2.79 cm |
| Edition | 17th |
| ISBN-10 | 013449251X |
| ISBN-13 | 978-0134492513 |
| Item weight | 100 g |
| Language | English |
| Print length | 736 pages |
| Publication date | 14 April 2017 |
| Publisher | Pearson |
M**R
Perfect all rounder for my MBA Marketing course
I bought this book since my "Marketing for Managers" course on my MBA signposts to this book a lot. Whilst only three chapters in I have to compliment the approach, examples, quality of exposition and regular contemporary examples as exceptional. The presentation is clear and consistent, lots of useful diagrams, colour printed, accessible. No wonder this is in its 17th edition. I can't contrast with alternative texts or whether the content targets what you might require. That said is good enough to not make me wonder about competing titles and is sufficiently comprehensive for a thorough perspective of marketing at the target level of depth.
B**R
Great book for marketing students
I found this a great book for marketing, not so for my simulation. BUT good for my exams and the concepts pretty rock solid. Referenced alot.
K**S
Possibly the best basic text on marketing, ever?
Having owned every edition of this classic text (and now in retirement from some 50 years of practicing industrial marketing) I can un-reservedly recommend Professor Kotler's book. The clarity and logic of his approach to the fundamental task of all/any business is un-paralleled. For those seeking to apply 'Kotler'-thinking to the "age of digital social media" (Facebook/Twitter et al) seek out Kotler's newish book "Marketing 4.0, Moving from Traditional to Digital"
A**R
Good for students
For marketing students, thinks a great book... it touches in everything... and then if you want to dig deeper get more literature...
E**N
Excellent Service
Book came as advertised. Delivery was on time. I couldn’t ask for more.
C**E
The Marketing Bible
Remains the definative Marketing text book Colin Love Principal Teaching Fellow Imperial College Business School
C**S
Es un libro con ejemplos prácticos de MK aplicados a empresas, así como de comprensión de nuevas herramientas de MK.
J**Y
Still a classic, but the examples and the way the book is structured makes it a real tool for the beginner or seasoned marketeer. A must have in every business library!
A**I
A valuable book .
M**I
Yanında kitabın üstünde de bahsettiği MyLab Marketing'e girmek için gereken kod gelmiyor. Kitabı bu amaçla alanlar almadan önce dikkat etmeli.
M**O
Arrivato velocemente!
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