Strawberry Toothpaste – Advanced Fluoride Formula – Strengthens Enamel & Prevents Cavities – Dentist-Approved & Enamel-Safe – IndyBest Award-Winning Brand - Makes Brushing Fun Again - 60g

I read some of the negative reviews here and was surprised. I feel like these folks must’ve gotten a defective batch of this toothpaste because the strawberry toothpaste I got is great. It leaves my mouth and especially my teeth feeling very clean. I like the strawberry flavor well enough. Is it absolutely delicious? No. But I don’t expect that from toothpaste. It’s OK and not unpleasant and for a toothpaste that does my teeth goodthat’s good enough. The toothpaste foams up nicely when you brush it so that you can swish it around in your mouth and make sure the beneficial enamel strength strengthening ingredients coat your teeth all over. There’s absolutely no burn as some reviewers mentioned experiencing. Again, I have a feeling some people got defective batches of toothpaste. Also, the tube is beautifully designed and a pleasure to use.

Tastes weird but it works well enough. At least it isn't spicy like mint.

Mild strawberry flavor, which is perfect for me. Still feels like ive brushed my teeth and not like I ate a piece of candy.

When this was Hismile brand, it had a nice strawberry flavor. It is no longer a particularly nice flavor

Great taste only thing my son would use since it’s strawberry doesn’t like mint flavor

I really liked the first bottle of this I got directly in the UK when traveling there. I am very mint/cinnamon sensitive and finding a suitable toothpaste is very challenging as a result, so I was glad to find their strawberry flavor. I ordered two more here on Amazon when I got back to the States. Although it arrived in the strawberry packaging, the actual toothpaste inside had no discernable strawberry flavor, just an overpowering chemical burn like it was pure mouthwash. This was a very painful and confusing experience. It was also a clear gel instead of the pink of the UK one, or as pictured in their video ad on this listing. I requested a replacement, and both of those tubes also came as clear gel. These kind of smelled like a strawberry, but again, the flavor was nothing but chemical burn. I guess they changed the formula? Or do something different in the states than they do in the UK?

Very tasty clean toothpaste.

A bit pricey but my kids like it

Ich halte keinen Minzegeschmack aus, es bringt mich zum würgen. Diese Zahnpaste schmeckt wie die Kinder-Erdbeerzahnpasta von damals, ist aber für erwachsene Zähne geeignet

This is a great alternative to minty flavoured toothpaste. The tube is mess free and easy to use. It is expensive compared to a standard toothpaste. It leaves your mouth feeling fresh and pleasant.

Schmeckt super nach Erdbeere und überhaupt nicht scharf!

My daughter love it

As someone with autism swapping to a non menthol toothpaste has been a huge quality of life and every overstimulation that is taken away adds up. The flavor is plesant, fresh and fruity. There however is that signature lingering toothpaste taste, which makes eating certain foods/drinking certain juices (orange, blech) undesirable. I attribute this to a slight mentholness added to the flavor, so I will probably be getting another flavor toothpaste or a kids brand as a backup. It is perfect to use at night though or during fasting periods. It is also a little on the pricey side, but its premium features such as the easy dispensable bottle reflect that.