Buy Building Distinctive Brand Assets Illustrated by Romaniuk, Jenni (ISBN: 9780190311506) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Great reading, very inspirational - and rock solid in marketing science - I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work! Review: Excellent. - Highly deserving of its place atop my strategy shelf.
| Best Sellers Rank | 163,670 in Books ( See Top 100 in Books ) 204 in Advertising (Books) 1,041 in Business Development & Entrepreneurship (Books) 21,790 in Social Sciences (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (121) |
| Dimensions | 23.37 x 1.78 x 16 cm |
| Edition | Illustrated |
| ISBN-10 | 0190311509 |
| ISBN-13 | 978-0190311506 |
| Item weight | 1.05 kg |
| Language | English |
| Print length | 248 pages |
| Publication date | 12 April 2018 |
| Publisher | OUP Australia & New Zealand |
H**M
Great reading, very inspirational - and rock solid in marketing science
I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!
M**Z
Excellent.
Highly deserving of its place atop my strategy shelf.
A**R
It's highly recommended to all branding students and professionals
I regularly recommend this to undergraduate and postgraduate students
J**Y
Essential Reading for marketing practicioners
If you have read Byron Sharps's 'How Brand Grow I & II' you will find this an essential companion piece to those books. If you haven't read any of these books and you are in Marketing, can I politely suggest leaving the cave...
A**D
Très bon livre que je recommande mais accrochez vous car les exemples ne sont pas omniprésents.
S**R
I loved how data-driven this book is. It provides a clear case of "why" Distinctive assets are important and the key branding concepts that all marketers need to know. But the "How" isn't clear. For example, it would say that mental availability is important but does not dive into exactly how to measure that. It doesn't share what survey questions they used in their experiments.
M**R
Sort of part of trilogy...(2 editions of how brands grow and this), definitely a not to be missed book for marketers. Actionable is the word.
I**S
Livro muito bem fundamentado, com teoria bem embasada. Recomendo muito, principalmente para quem leu How Brands Grow. Li e comprei de presente para algumas pessoas do meu time também.
A**R
Excellent purchase.
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