Measure What Matters: The Simple Idea that Drives 10x Growth

Great business book that offers something different to KPI driven work and targets.

The concept is great. But the stores and unnecessary. I fell like the author was name dropping most of the time. As with anything that comes out of silicon valley, its a bit self congratulatory.

I really enjoyed reading this book. Everything explained very well by author with good case studies. Great to know regarding Google case study and some other case studies. There is a lot to learn from this book. All the organisations from small, medium to large need to read this book. I strongly recommend this book to read to take your organisation to a new heights.

This is the first time I have felt compelled to review one of the hundreds of books I have read. John Doerr philosophy of "Ideas are easy . Execution is Everything" is interwoven throughout this the book. This is a reassuring theme of other books and I remembered this idea being put forward in Sir Ronald Cohen's The Second Bounce Of The Ball: Turning Risk Into Opportunity . John Doerr's book is truly exceptional, detailing how he brought the concept of Objectives and Key Results to Google, something he used at both Intel and Sun. As with his philosophy, the execution of defining both Objectives and Key Results is the main focus and through the many case studies which he features in his book as to how the strategy has been successfully implemented in other well known and successful technology companies, this is clear in the Google OKR playbook section near the end of his book where he says Objectives and Key Results written poorly are a waste of time. This book will be of most use for those involved in technology startups, like myself because the examples given are directly applicable to familiar concepts like agile and continuous improvement and iteration however any business owner or manager, who truly wants to grow their business will find this book useful.

This is the solution that agile and scrum processes have been screaming for. Headless sprinting and agile-because-specs-are-hard has been the bane of software development culture for at least a decade now. OKRs are the balancing pole that has been needed along the way, making sure that short sighted decisions are harder and focus flux is minimized. This book has made its way to a top company in Denmark, and its just getting started with OKRs with amazing results. OKRs should be the next golden standard in Agile. This book, although superficial in implementation details, has gotten a spot in my top 5 of all time books. The idea is simple, the implications are enormous.

I like the overall concept of OKR and the benefits it can bring, especially if aligned across the organization but the message is a bit repetitive in the way it is presented.

John Doerr, arguably still the world’s best-known VC, is at the point where he thinks it’s time he handed down to the next generation “the commandments,” as he perceives them to have been handed down to him by (prolific author cum management guru in his own right, and) former Intel CEO Andy Grove and as perfected and imposed on hundreds of companies by himself. To judge by the people whose testimonials he has drafted to bolster / showcase the validity of his method (Objectives and Key Results, OKR for short), he was clearly running out of time to do so: sure, the foreword for the book was penned by none other than Larry Page, but Bill Gates and Bono are no longer red hot, let us say. I did almost cry when I realized what Nuna means in Korean and how it relates to the name of one of Doerr’s latest investments, but the next Google or Sun Microsystems it ain’t and neither is robot-made pizza. And the main reason I almost cried is I read this on the airplane. For a reason: this is airplane reading! To wit (and I quote from page 273): Four Superpowers of OKRs 1. Focus and Commit to Priorities 2. Align and Connect for Teamwork 3. Track for Accountability 4. Stretch for Amazing Continuous Performance Management Importance of Culture ---> Not something you’d be want to be caught reading on terra firma, then. Or underground, on the tube, for that matter!

Imagine all the lessons you've been taught about goals; now imagine there is a system which combines all of them into two key tasks and a few routines; that is OKRs. What I love about this method is it is so clear, easy, measurable; no more mushy goals, no more gap between vision and implementation, no more soul-destroying long performance or ops reviews where things are discussed to death and still nobody knows what is going on; this cuts to the chase of what it is you want and how you think you'll get it, with a mixture of flexibility and accountability built in. Excellent. I think many traditionally structured companies would benefit from this learning.

Impressive book alot of information and learning experience

If you are a manager or in a role where process improvement is one of your job goals, this book is a really good read. It will give you a very useful lens to look at processes and their improvement. The same principles can be used for self improvement, but classifying it as a self improvement book is probably not right. In short, the book is definitely worth the time and money.

This book teaches you to set goals and how to teach them. Don’t go corporate, be disruptive. Stay focused, be flexible and achieve results.

There are two types to lead companies. One is authoritarianism. The other is democracy. OKR is a way to motivate employees and make them perform better. And that also betterment performance of the company as a whole. It's a bottom-up and democratic approach. Google is the very type of a democratic company. If your company is more or less democratic, OKR would probably fit it. If it isn't, I don't recommend reading this book.

Les OKRs (Objectives, Key Results) sont un moyen d’améliorer le management par objectifs. Basé sur une proche plus agile, avec plus de feedbacks, ce livre explique bien la différence avec le management par objectifs tel que chacun le connait. La seconde partie du livre est dédiée aux réunions à mettre en place avec chaque collaborateur pour assurer plus de suivi et de coaching avec chacun. Tous les concepts sont aussi illustrés par le récit d’entrepreneurs qui expliquent comment ils ont déployé ce nouveau système dans leur entreprise. On pourra regretter certaines longueurs quelques fois. Un livre qui conviendra à tous les managers qui veulent mettre en place un système pour atteindre leurs objectifs. A vous de lire maintenant…