Cocoshine Teeth Whitening Toothpaste by Cocolab, Nano-Hydroxyapatite Toothpaste, Non-Fluoride with Xylitol and Coconut Oil, Gently Formulated for Sensitive Teeth, For Adults and Kids, Mint, 3.4 Oz

✨ Taste & Texture • Pleasant, gentle flavor — not too strong or minty • Smooth texture that feels nice on the teeth • Doesn’t leave my mouth feeling dry 🦷 Whitening Results • Helps brighten surface stains with regular use • My smile looks more vibrant over time — especially when paired with consistent brushing • Results are noticeable but subtle (not instant like harsh bleach formulas) 🌱 Ingredients & Clean Formulation • I appreciate that it uses cleaner ingredients rather than harsh chemicals • Free from aggressive abrasives, which can be kinder to enamel • Helps support a balanced oral microbiome without stripping natural defenses 😊 Sensitivity & Comfort • Works well even if you have sensitive gums • No irritation for me — gentle but effective 🪥 Overall Experience • A great option if you’re focused on whitening without harsh chemicals • Pair it with quality floss (like Cocofloss!) and good brushing habits for best results

I’m so excited! I’ve been trying to get my mom to switch to a fluoride free toothpaste for years now. She never liked the flavors of others I’ve purchased for her to try and she also felt like they were making her teeth gray. But she LOVES this one! Finally got her to switch!! She says it leaves her mouth feeling and tasting fresh! It’s on the pricey side for fluoride free toothpastes, but whatever it takes🤣 She said she keeps expecting the foaminess to come and it doesn’t, but it’s just something to get used to (as in, it doesn’t bother her, it’s just different). No sensitivity issues. Texture is normal. She loves it!

I love this toothpaste! Mild flavor but my teeth feel SO clean. Way cleaner than they did with crest AND they are getting whiter.

I really like Cocofloss products. My dental visits verify that these products (especially the floss) have been effective. My dental routine is slow and deliberate. I give myself time to complete my routine, which is primarily done at night. In the morning I do a quick brushing to freshen up, then again later in day after I finally get around to eating. If need be, I use some floss. But at night? I really put my all into it. I tried the Lychee Breeze because it sounded good. Lychee and mint. I love lychee, but as expected it doesnt really come through as lychee. More vague berry and hint of mint. Nothing strong about this toothpaste in that regard. I think I will get mint next time. But overall I like it. It doesnt lather, it doesnt need to. I like to massage it into my gums and teeth as I brush. I aim to get the most out of the hydroxyapatite. No added sensitivity as far as I can tell. Whitening is subtle. More like brightening. Adds a bit of shine. I find this true of all the hydroxyapatite toothpastes I have tried. I do keep coming back to Cocofloss brand. It is unfortunately quite pricy. However I do not rate on price. I will comment that I have tried other brands looking for a better fit for my budget. I have tried FYGG brand and instantly disliked it--supremely sweet. I have tried a totally off brand generic hydroxyapatite toothpaste that I found to be 5 star excellent, but I overall prefer a trusted brand even if I dont like it as much in some ways. SO I'm back to cocofloss. To me it is good, it works, it is all about the hydroxyapatite for me, and while it could be better in some ways (would prefer flip top cap, stronger mint or just stronger--but not sweet-- flavor). I like it and will buy it again. But I will also try others, and maybe will update this if I found something else (or continue to not find anything else).

Couple days using the tooth paste my gums are calm and teeth getting brighter. It has a good taste not artificially strong and leaves the teeth feeling smooth and shiny.

Great toothpaste. I received a sample and use this all the time. it scrub your teeth, tastes good and feels good.

This toothpaste was recommended by my dentist. I love this toothpaste! It tastes so good. My dentist just checked my teeth and she said that they look good, no problems. Definitely worth the higher price.

I was looking for a fluoride-free, non-toxic toothpaste. I use cocoa floss, which I really like so I thought I would try the toothpaste, even though it is ridiculously expensive. I do feel like it is cleaning my teeth and even making them a little whiter. That being said, The price point is absolutely ridiculous. The packaging makes you seem like you’re getting more than you really are so even though I use the tiniest amount every time, it got used up quite quickly. If they are going to charge this much, they should at least be verified by ewg.org. There are other brands that charge 5 to 6 dollars instead of $22 that are verified by the EWG. If you are using this toothpaste because you want something fluoride, free and nontoxic, my suggestion is do your research because you are probably and unnecessarily spending way too much.