






🌿 Elevate your hair care ritual with purity you can trust — because your scalp deserves the best.
365 Everyday Value Fragrance Free Shampoo by Whole Foods Market offers a dermatologist-tested, hypoallergenic formula free from parabens, sulfates, and fragrances. Enriched with glycerin and panthenol, it gently cleanses without drying, making it ideal for sensitive skin and allergy sufferers. Certified gluten-free and eco-conscious, this 16 fl oz shampoo balances effective cleansing with mindful ingredients, perfect for professionals seeking clean beauty solutions.






| ASIN | B074MFKG59 |
| Customer Reviews | 4.2 4.2 out of 5 stars (147) |
| Item model number | 182339 |
| Manufacturer | Whole Foods Market |
| Product Dimensions | 2.5 x 2.5 x 8.25 inches; 1.2 Pounds |
| UPC | 099482459512 |
B**D
It's better to buy it at Whole Foods for cost saving
I personally will continue making the trip into the nearest metro area to buy this at whole foods. But I do appreciate that I can buy this through Amazon prime pantry. Is definitely a better deal to buy it at whole foods than through prime pantry but if I couldn't make it to the nearest metro area I would continue to purchase it through prime pantry. There are no overt fragrances, there is some slight hint of a fragrance but it doesn't bother me at all, and I am very sensitive to fragrances. I'm also allergic to sulfates of many different kinds but this does not irritate my skin. I am so thankful to have found an actual shampoo that I can use that doesn't irritate my skin or cause migraines. It doesn't clean as well as standard shampoos do, but I have found that if I wet my hair with water then use the shampoo then add a little bit more water and then scrub it works great! It does take a little more time than standard shampoo to get your hair clean but for me it is well worth it.
F**1
Great shampoo for allergy sufferers
I love this shampoo and conditioner, as it's about the only kind I can use regularly that I'm not allergic to. This is very gentle and free of paragons, SLS, citrus derivatives and fragrance. It's so difficult to find products that don't contain any of those things. After going through chemo a couple of years ago, I've been unable to tolerate any fragranced products, and I've always had allergies on top of that. I started buying the 365 shampoo and conditioner at Whole Foods when it was the only thing I could find to use. My hair and skin are also dry, but I do a lot of yard work, painting, exercise, etc., so I sometimes end up washing my hair frequently, but this doesn't dry it out. I'm thrilled to find it here on Amazon (finally). What's funny is that it's inexpensive, too, yet I get compliments on my healthy hair. [Yes, same basic review for shampoo and conditioner. They're kind of a pair.]
T**H
Good, not great
Fragrance free- a plus, but hair felt a little oily.
A**S
Exactly what I needed
Very rarely do I give a 5 star rating, no matter how satisfied I may be with a product. However, I believe it’s warranted here. It’s almost impossible to get a truly fragrance free anything. Even marketed as fragrance free, the product often has a weird, off putting odor that while technically has no botanical or chemically produced fragrance, is still unpleasant. I can thankfully say this shampoo smells as it should, like NOTHING. This is absolutely necessary for me. An added benefit is the price. I usually pay more for fragrance free than products with all sorts of stuff added. I was a bit suspicious of the price because of that but decided to try it, and if it didn’t work then I wouldn’t be losing much. Thank you, providers of this product, I am pleasantly surprised. I will purchase it again.
H**S
Not Very Effective
Shampoo arrived quickly and was just as advertised, but it didn’t leave my hair feeling clean! Even after using larger quantities, my hair and scalp didn’t feel as clean as normal. Disappointing!
A**I
Good quality, inexpensive
Good shampoo. It's hard to find inexpensive fragrance free products. You really get your money's worth. Has a nice lather, allowing you to use less with each shower. Would recommend.
H**Y
It realy is unscented.
They fixed this shampoo, and it is now unscented. This matters, because scented products attract mosquitos. We who live in the woods do indeed wash our hair occasionally, and putting mosquito attractant in your hair is just stupid. This stuff works.
B**.
Not regular shampoo....maybe requires a transition period
This did NOT work for me. It left my long fine hair greasy and YUCK. It does seem to work for my husbands thick short hair.
Trustpilot
5 days ago
3 weeks ago