Loving Tan Purest Tanning Lotion, Medium - Sunless Tanner Made From 97% Certified Organic & Naturally Derived Ingredients, 5+ Self Tanner Applications, Cruelty Free, Vegan - 3.3 Fl Oz

After trying the Loving Tan NEW Purest Tanning Lotion, I have to say, it's a game-changer! As someone who's experimented with numerous self-tanners, this one truly stands out. First off, application was a breeze, especially with the mitt. The lotion glided smoothly onto my skin, ensuring even coverage without any streaks or patches and it dried in seconds. Second, one of the standout features for me was the fragrance. Unlike some self-tanners that can have a strong scent, this one had a pleasant aroma that wasn't overwhelming and had a subtle fragrance. Moreover, knowing that it's made from 97% certified organic and naturally derived ingredients and is cruelty-free and vegan-friendly too, it aligns perfectly with my values. Overall, I can confidently say that Loving Tan's Purest Tanning Lotion is the best self-tanner lotion option I've come across. It's a must have and I love it!

Works great! I’m fair. It achieves a natural tan without that self tanner smell! It’s more natural than any other with great color. Helped cover some unsightly spider veins on new years eve

I work as a vet nurse. This smells like anal glands. Well and truly. Streaky as hell. Expected better with all the rave about the original line.

I love that’s it’s natural and no chemical smell - And it looked so natural. Love. 10/10

Though the scent wasn’t horrible, and though it did give me a tan, I found that it did end up streaking (even though I used a mitt to distribute product evenly), and worse off - 2 days after I had used it & had already showered, I was out in 88 degree humid weather and it transferred on to my dress. I’ve never had any tanning product do this (days after I had showered) transfer to clothes. Safe to say I won’t be buying this product again. It’s not summer-transfer proof.

This product definitely has a smell so that is why I am not doing 5 stars. But I do enjoy the way this tan looks. It looks so natural.

Great tan color! Easy to use! No orange color!

I used this product in my arms and did not notice too much of a difference. The color change was subtle. It did not give an orange color but I did see in another review that the color did look orange to me. Honestly, I wasn’t looking for a drastic darker tan color anyway. I don’t recall getting a mit with this even though it advertises that it does. The smell is nice. Not like a chemical smell. Application is easy as you just run it in like lotion. Wash your hands afterwards though.