How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

L'Oreal Paris Permanent Hair Dye, Preference 7.23 Dark Rose Gold, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1

L'Oreal Paris Permanent Hair Dye, Preference 7.23 Dark Rose Gold, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1

Product ID: 57369064

Details

Brand
L'Oreal Paris
Colour
7.23 DARK ROSE
Hair type
normal
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Permanent hair

⏳Up to 9 weeks fade-defying colour

💧Oil-in-gel non-drip formula

☀️UV-filter & Vitamin E shine protection

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

6388 som

Duties & taxes included

In stock

Sold byAmazon KyrgyzstanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Kyrgyzstan.

Secure transaction

Description

🌹 Elevate your look with dark rose gold that lasts and dazzles!

NOURISH PROTECT - Includes a shine protect conditioner enriched with UV-filter and Vitamin E to lock in brilliance and softness.
QUICK EFFICIENT - Ready to rinse in just 25 minutes, perfect for busy professionals who demand results without the wait.
LONG LASTING RADIANCE - Enjoy vibrant, fade-resistant colour that stays fresh for up to 9 weeks, keeping you ahead in the style game.
MESS FREE APPLICATION - Innovative oil-in-gel formula ensures drip-free, precise coverage for a salon-quality finish at home.
MULTIDIMENSIONAL SHINE - Experience a rich, shimmering dark rose gold hue with high-impact shine that turns heads everywhere you go.

L'Oréal Paris Preference 7.23 Dark Rose Gold is a permanent hair colour delivering up to 9 weeks of fade-defying, multidimensional shine. Its innovative oil-in-gel formula offers drip-free application and optimal coverage, ready to rinse in 25 minutes. The included nourishing conditioner with UV-filter and Vitamin E protects and enhances hair softness and shine, making it ideal for professionals seeking a vibrant, salon-inspired colour at home.

Specifications

ASIN	B079VRJQJH
ASIN	B079VRJQJH
Benefits	Hair Coloring
Best Sellers Rank	472 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	7.23 DARK ROSE GOLD
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (9,277)
Customer reviews	4.4 4.4 out of 5 stars (9,277)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	8 Weeks
Global Trade Identification Number	03600523577293
Hair Color Permanence	Permanent
Hair Type	normal
Item Form	Gel
Item Type Name	L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, 7.23 Rose Gold Blonde
Item model number	3600523577293
Language	English
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Contact Information	L'Oréal Paris, London, W6 8AZ
Manufacturer Part Number	3600523577293
Material Features	Permanent hair colour
Material Type Free	Ammonia Free, Peroxide Free
Model Number	3600523577293
Number of Items	1
Package Size Name	Pack of 1
Product Dimensions	9 x 6 x 17 cm; 240 g
Recommended Uses For Product	Hair coloring
Set Name	Preference Complete Set
Suitable Hair Colour	All Hair Colours
Unit Count	250.0 gram

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.