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🔥 Elevate your space with warmth and wow-factor—because cozy is the new cool!
The PuraFlame Western 33" Electric Fireplace Insert combines realistic resin logs and adjustable LED flames with a powerful 750/1500W heater that warms up to 400 sq.ft. Designed for easy plug-in installation and controlled via remote, it offers year-round ambiance and supplemental heat without the hassle of traditional fireplaces.















| ASIN | B0CH9ST7BL |
| Additional Features | Adjustable Flame, Overheat Protection |
| Best Sellers Rank | #76,861 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #12 in Electric Fireplaces |
| Brand | PuraFlame |
| Brand Name | PuraFlame |
| Chamber Depth | 8.8 inches |
| Color | Black |
| Customer Reviews | 4.7 out of 5 stars 4,589 Reviews |
| Finish Type | Polished |
| Finish Types | Polished |
| Heat Output | 4600 british thermal units |
| Heating Coverage | 400 sq. ft. |
| Heating Element | Resin |
| Included Components | Remote Control |
| Installation Type | Insert |
| Item Dimensions D x W x H | 8.8"D x 44.1"W x 31.5"H |
| Manufacturer | Ningbo Richen Electrical Appliance Co., Ltd. |
| Material | Metal |
| Material Type | Metal |
| Maximum Compatible Size | 33 inches |
| Model Name | PuraFlame 33 Inches Western Electric Fireplace Insert Heater |
| Model Number | SF20250520B0CH9ST7BL_B0CH9ST7BL_1_F8PF10 |
| Number of Batteries | 2 |
| Number of Items | 1 |
| Number of Packs | 2 |
| Orientation | front-facing |
| Power Consumption | 1500 watts |
| Power Source | AC |
| Product Dimensions | 8.8"D x 44.1"W x 31.5"H |
| Room Type | Living Room |
| Shape | Rectangular prism |
| Size | 33" with trim |
| Style Name | Traditional |
| Ventilation Type | Vent Free |
| Warranty Type | Limited |
L**K
Exceeded expectations
Ordering an electric fireplace online sight unseen was pretty risky.... ordering TWO of them seemed even more crazy. We wanted these in place, along with some new furniture, before Thanksgiving, so we bit the bullet and ordered them. We are extremely happy with the new fireplace(s) and in fact they have exceeded our expectations! They arrived quickly and were well packaged. In fact, the trim piece (shipped separately) was packaged so well, I would say it was overkill! We bought these primarily for look and ambiance and the fireplace looks even better than we expected! The log set and flames are quite realistic - despite the obvious that it's not a real wood-burning fireplace. These fireplaces have added a wonderful finish to both our family and living rooms. We had no expectation that these would provide any significant heat. The documentation and reviews also never claimed these fireplaces would provide anything more than supplemental heat. The family room is a bit over 400 sqft and the living room about 300 sqft. In addition to the ambiance, we were just hoping to take the chill out of the air and had no expectation these would "heat the house." And of course they don't. However, they provide much more heat that we expected! In fact, enough heat is produced in the front of the house that we have not yet turned on our gas furnace. Granted, we're in No. California and of course do not have extreme weather - although just this morning the outside temps were in the mid 30's. Our house is 65 yrs old and if we don't run the heater in the winter, the inside temp will drop below 60. We're comfortable at 66deg, but colder than that we typically would be running the heater. Of course our house, it's layout, insulation, etc. is different and so I wouldn't go by our results because your situation will be different. But for us, again, the heat output far exceeded our expectations. For example, since we installed, the temp inside several times has been as low as 59 deg. The house thermostat for the furnace is about 15ft from the livingroom fireplace and 20 or more from the family room fireplace. These two fireplaces together have been raising the inside temp to 66-68 degrees. Yes, it takes a couple of hours to reach, but we are so pleased that there is enough heat to indeed, take the chill off. We're giving this a 5 star rating because we are so happy with not only the looks, but the heat performance as well. In all fairness, there are some quirks that others may want to know. The flame feature set is just 3 settings. Fine by us as we're not interested in purple or blue flames.... :-) The "cracking" sound is really just a novelty and nothing we'll ever turn on. And just 2, non-adjustable heat settings. The remote is simple and we love the flame and log set as is and so no need for 8 differrent colors... Lastly, the big elephant in the room is the cost of electricity. We've only been running these less than a month and I fully expect our electric bill to go UP. How much? No idea yet. What I do know is that we've yet to run the old, gas furnace that also chews up electricity from the large blower. So we'll see if there's any cost savings. I kinda doubt it. But we didn't get these to replace central heating. Overall, we are so very pleased with our purchase!
K**R
LOVE-LOVE-LOVE THIS INSERT!
I think this might be my first review for Amazon, so that tells you how impressed I am with this insert. It looks realistic and adds such a cozy feel to my 320sf great room. I've used it every single day for the last 2 months and I'm loving it. I've had a wood mantle/fireplace for 20 years or more. It originally used gel fuel but there was odor I didn't like and the fuel was pricey. I purchased a small electric insert that put out good heat and was good for supplementing my central heat, but it was way too small for the opening in the fireplace and never looked quite right. I'd been contemplating upgrading to a full size insert for a long time but was really nervous about the negative reviews I read on virtually all of them. At least I knew the small one wasn't dangerous and it worked. This year I finally took the plunge, did a boatload of research and could not be happier with my choice. Folks who have seen it have been really impressed and have commented on how realistic it looks, as well as the heat output. Not only do the flames have a realistic display/rhythm, the embers and coals have a pulse to them that is not an obvious pattern and reminds me very much of real wood in a regular fireplace. This insert fits perfectly. The dimensions provided were exactly what was received. I love the faux brick interior because it really makes it look like a real fireplace. And the electric flames and coals are very, very realistic. And the heat it puts out is amazing. If it's a really cold day I might put it on the high temperature for a little bit and once the room gets warmed up then I can bring it down to the low temp and leave it there. Absolutely impressed. The fire crackling noise is a bit much on the higher volumes. The lower volume is much more realistic to me. But, frankly, I don't use the crackling noise hardly at all - mostly because I just enjoy the silence since I mostly read in that room. The only thing I consider a bit of a drawback (and not enough to lower the rating even a single star) is that you can't control the temperature with the remote. You have to turn the dial on the panel all the way up initially, get your room to the temperature you want and then back it off on the dial until it turns off. Then it will keep your room at that temperature. The unit remembers your previous settings, so once you get it set, you don't have to reset it every time you use the insert. It would be so much easier if it was in a digital display on the remote. But overall, that's a really minor thing compared to all of the pluses with this insert.
K**S
Close to “natural” electric firebox
After researching electric fireplace inserts for months we thought this one had the most “realistic” flame and the overall appearance looked like a natural fireplace. The unit fit perfectly in our antique mantel (the size was the 25 63/64 x 23 3/16). It is literally plug and play. We are very pleased with the hot ember effect underneath the logs and the flames do not appear to be rolling on a flat movie screen like other units we saw. The heating element makes our 14x14 bedroom a little more warmer after being on for a while (although we did not buy it for this feature). We like how the controls are hidden and the heating feature does not stay lit on the front panel. The remote is simple to work and a bonus to have. The glass does not get hot and the firebox looks similar to our wood-burning fireplace. The sound effects are a cute feature but for me, the popping is too frequent and sounds a little like corn kernels hitting a tin pot. I would prefer only a crackling sound but my husband likes the sound effects. I just lower the sound and the tin popping is less noticeable. There are two things that would make this unit perfect: 1. I wish it had was a timer so you could turn it on at night and fall asleep without waking up to turn it off. 2. I wish the flame would be more bright white/yellow in color to closely mimic the flame that our wood-burning fireplace has. The color is too orange/red for my taste but it does have some yellow flickers (a blue flicker can also be added if you like that effect). Overall, we feel the price was not too excessive and we like it so much, we would most likely get another one for our family room someday.
K**Y
Beautiful and Realistic Electric Fireplace
I’m very happy with this electric fireplace. It looks beautiful once installed and gives the room a warm, cozy, and elegant feel. The flame effect and glowing logs look realistic, and the black frame complements the wall perfectly. The remote control makes it convenient to operate, and it fits beautifully underneath the TV. It was a great addition to the space and exceeded my expectations.
M**M
Good product
So the basic questions are does it look good and how is the heat? For, filling an empty spot it looks good.... no one will be fooled that this is a real fire but the attention to the log design was well done but the lights are cyclical so a pattern does exist.... but it’s fine and looks good.... don’t look too much into it... As far as heat, it sounds like a small fan on low.... it’s quiet and puts out decent heat.... standing 5 feet in front of the unit you feel the hot air. This device is not meant to be your sole provider of heat in a room.... it says so in the manual..... it def does add heat to the room. So I feel people complaining about this topic are attempting to replace a heating source in a room. Safety- the glass is cool to the touch and the fan vent is the only hot section. Very easy to install with zero fear that it will tip over, etc. Reading other reviews: the glass does appear to have a gap behind the trim but you can’t really tell unless you’re face is staring at it and since there’s no heating issue, it’s not a sight for sore eyes by any means I’m happy with this product and I did a lot of research. I could comment on a lot of tiny things that might bother you but they’re are so many products like this out there.... so don’t drive yourself nuts.... you will be happy with this. There is always room for improvement but for this price it’s understandable for a product not to be perfect. I have zero regrets purchasing this unit.
R**Y
Happy with fireplace
It was delivered in excellent condition (as it should). The unit itself seems to be well built, the sound is somewhat realistic, the flames are alright, I've seen better, but you pay alot more. The logs look good and the extra depth of the unit definitely adds to the realistic appearance. Overall, I am happy with the look.
D**N
Great unit and easy to install
This worked out so well. I measured and found the size for my fireplace. Fit like a glove. Works and looks awesome. Couldn’t be more happy. We will have this on everyday all day during the cold months. My wife hates cold and this puts out heat with a fan. Love.
A**R
Worth the price!
This was very easy to set up and it looks gorgeous. We don’t have an outlet in our fireplace as it’s a real fire place we don’t use. The cord easily came out the slot on the side to plug into the wall. The only criticism I have is the crackling sounds you can turn on sound very tinny and fake. But the wood looks real and I love that it’s glass enclosed so it’s cat proof.
C**D
Great insert for an amazing price!
So incredibly happy with this insert! I’ve had a non-functioning wood burning fireplace for 7 years and finally decided to go electric. I had previously purchased one on Wayfair and when it arrived I just absolutely hated it. The flame looked fake, it was so orange and cheap looking. I returned it and promptly ordered this one instead. Could not believe how amazing it is for the price! The flames look as real as they can get for an electric fireplace and the unit itself is solid and great looking. I’ve been running it every night since I got it and so happy with it! The crackling sounds are a nice bonus but a bit fake sounding on their own. But with the tv or music going it is the perfect compliment. Would highly recommend this unit - absolutely no complaints!
1**Y
Great product, but delivery…..
We replaced our 35 year old gas fireplace which had finally died. We couldn’t be happier. The slight increase in our electric bill was easily offset by the reduction in our gas bill. However, delivery by FedEx was a HUGE problem. 6 days in a row they couldn’t find our 170 year old house. I finally nailed a 3 ft long “FedEx” sign on the tree at the end of our driveway above the number sign which has been there for 8 years. That worked after I spoke directly to FedEx and had them tell their driver to just read the sign!
B**Y
Worth the money
Looks so realistic compared to some other electric fireplaces. Looks great and gives good heat output.
F**F
Nice fireplace
It's really quite nice for an electric fireplace. My only complaint is that the heater could be more powerful. Their service was excellent when I had a question. It is very easily to instal and the brick background while looking at first very artificial actually looks quite nice when the fireplace is on. I would buy it again!
R**T
Puts out good heat with a fairly quiet fan.
It was a great solution to an older fireplace that could be used for real wood anymore and much simpler and less expensive than a gas fireplace. There is sufficient heat for our needs on the low setting
Trustpilot
2 weeks ago
4 days ago