Marketing 6.0: The Future Is Immersive
Product ID: 553385421
🌐Metamarketing & XR focus
📈4.6⭐ avg rating
📚141+ expert reviews
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🚀 Elevate your marketing game with the immersive future in your hands!
Marketing 6.0 by Philip Kotler redefines marketing for the digital age, focusing on immersive metamarketing that merges technology with evolving consumer behaviors. With insights on Generation Z and Alpha, extended reality, and omnichannel strategies, this book equips professionals to lead in a world where physical and digital experiences converge, all while emphasizing sustainability and social impact.
| Best Sellers Rank | 248,677 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.6 out of 5 stars 141 Reviews |
P**L
Good investment
Good book. Recommend for people who want to learn more about marketing. There is a bit of basic knowledge and som advance information.
A**R
Picture worth a thousand words, but in reality < 500 Rs
The only soothing part is the name they have put on top of the Cover - Phillip Kotler. Rest is all available using Google Search Engine. Not worth spending 2000 Rs.
E**E
Great product
Great product and arrived quickly. Having textbooks available for next day delivery is a lifesaver!
A**Y
نسخة مقلدة غير أصلية
للأسف الكتاب مطبوع أبيض وأسود غير أصلي
M**G
OK but...
...Ok But less of the modern and next level of reaching customers with the offer of the future...
か**ま
これからのマーケティング
コトラー先生の最新刊 これからのマーケティングは没入感 イマーシブ そして顧客と一緒に体験し作り上げていく 事が重要だと感じた。 ビジョンプロはまさにその先端を走るデバイスで、日本では刀プロデュースのイマーシブフォート東京が一つの参考になっていくと思われる
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