Name: Kellogg on Marketing
SKU: 53982779
Price: 17925.10 KGS
Availability: InStock
Rating: 5 (6 reviews)

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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Description

📈 Elevate your marketing game with the ultimate MBA must-have!

INSTANT ACCESS - Order before noon, get same-day dispatch—stay ahead without delay.
TRUSTED AUTHORITY - Foreword by Philip Kotler, marketing’s global thought leader.
RISK FREE PURCHASE - Guaranteed packaging and hassle-free returns for your peace of mind.
COMPREHENSIVE UPDATED - Revised core concepts like targeting, segmentation, and consumer insights.
CUTTING EDGE MARKETING WISDOM - Over 60% fresh content on innovation, social media, and emerging trends.

Kellogg on Marketing, 2nd edition, is a fully revised business classic offering over 60% new material on fundamental and cutting-edge marketing topics. Featuring insights from the Kellogg School of Management and a foreword by Philip Kotler, it covers everything from product innovation to social media strategies. With same-day dispatch and guaranteed packaging, this book is a trusted, accessible resource for professionals aiming to master modern marketing.

Reviews

C**S

A Great Book: Kellog on Marketing

It opened my eyes to new dimensions in marketing. The authors know their onions. I will keep it as a treasure and a reference. Worth the price.

1.03.2013

R**S

Kellogg's on marketing is so straight forward

I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.

12.03.2013

D**V

My Marketing Bible

Every marketing manager needs to have this book in their library.

10.11.2018

P**Y

Outstanding!

This book strips away the hyperbole that so often surrounds marketing to provide a straight forward means of conceiving of potential markets, understanding consumer goals and positioning products/services to compete. A great resource for any practicing marketer.

25.06.2012

A**R

complete package

The best book after principles of marketing by kotler n other 3 authers.

11.04.2016

A**N

Outstanding

I'm a consultant and educator. In helping clients to recognize that smart marketing strategy requires effective market segmentation I often recommend they read Identifying Market Segments and Selecting Targets (Tybout, Alice M., and Grayson Kent), just one of the three chapters in Kellogg on Marketing, 2nd Edition, that are each in their own right worth the price of this book. (Chapter 1, Creating Customers and Shaping the Competitive Game and Chapter 4, Developing a Compelling Brand Positioning). These are just three of the chapters in this book that I've found to be valuable additions to the marketing literature.

3.10.2012

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Best Sellers Rank	2,469,531 in Books ( See Top 100 in Books ) 515 in MBA Reference & Education 13,408 in Sales & Marketing 23,625 in Business Development & Entrepreneurship (Books)
Customer Reviews	4.6 out of 5 stars 75 Reviews

Kellogg on Marketing

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