Marketing Management, 15The Edition

I'm very happy with my books. One book is about marketing management. So far what I have read the content is clear and easy to follow with good examples. The other book covers cases (India). The delivery time was as promised. ( I am currently living in Suriname (South America) ).

Using this book for a marketing class at SMU. That's why I got it. But... after reading it, studying it, and really diving into it, LOTS of really great information that's usable far beyond just the class.

I received a full refund as this was not the version I was expecting. 5 stars for the great customer service!

Great book for a fair price.

This book claims to have the same contents as the hardcover, but does not contain vital cases I need for my course that the hardcover does have. A good bargain and I think the chapters are the same, but if you need those cases, the book will not work for you.

There were parts of this book that were missing.

In this digital world, many people think marketing is changed, But the truth is the medium of doing marketing is changed, but the core principle of marketing is constant forever And this book will teach you the core principal of marketing and lots of human behaviour insights

Great book , on time delivery and paper quality is excellent.. Worth for buying !!!

The condition of the book is good, As a prime member I got these books within a day, After unpacking books from the first layer of package,i.e., amazon packege i thought that it's a defectedas well as used product and hence not a good product, But thankfully, the defected part was over the another layer of package by the seller, and after removing the final layer of package, I got the 15th edition of the book along with a Case study book, I haven't started reading the book yet, and hence I can't comment on this topic, Although I was checking damage on the pages, and fortunately I didn't found any, The contents are printed in a really good paper, it's coloured and it I think it's gonna be fun to read this one, unlike boring books. 👍🏻 So I'll give it a thumbs up.

Just started reading, each line is very important and usefull. Best books in business and marketing management section.

The Bhagwat Geeta on Marketing, which every Mktg student should buy and keep on his desk. This book will help you life long but you have to read it over and over again to get the different perspective of the writing. Like Bhagwat Geeta, whenever you stuck in your marketing work, and you want a solution, just re-read this book and you will get the insight to handle your current problem. Printing :: 6/5 (Colour Print will make it a 7" tablet. It's not B&W monotonous book). Page quality :: 5/5 (Increase your interest). Binding :: Good Delivery :: On time Price :: CHEAP Free Inadian Case study book make this deal a steal.