amika bust your brass cool blonde strength repair shampoo

Best blonde shampoo. My hair always feels great after every wash and smells so good. Plus it takes the brassiness out of my hair

I’ve been using this for almost 10 years. I tried a few other purple shampoos prior to this one, but this one worked the best (& smelled the best). I use many other Amika products and they are my go to hair care brand! The shampoo itself is effective - it removes the buildup in my hair after one wash. It also doesn’t dry out my too much, so it stays soft, is clean and not frizzy. I’ve never had issues with delivery schedule, leakage, the bottle size or packaging of the product.

This stuff is amazing! I just did brand new highlights and I have naturally curly hair. Not only did it bring my color back, the softness is impeccable! It was so much softer just after the shampoo. That NEVER happened with my hair, let alone after a fresh bleach job! It’s usually dry and stiff. Yes, it’s pricey, but you get what you pay for!

I love all Amika products, so I was so happy when my hairstylist told me about the new purple shampoo they put out. Usually, I wash my hair with shampoo and then put in the purple shampoo because it’s so drying. However, this AMIKA formula, I was able to actually use it as my shampoo! It got my hair so clean on the first round I didn’t need another shampoo! Well that just saved me water and electricity and time! Thank you, Amika for making such incredible products!!! And the color tone of this shampoo is better than the other ones I’ve tried, one by “pulp riot” and another brand “Kristin Ess”

Amazing amazing amazing ! Great product I LOVE IT ! Volume and product performance is 100% a must have on grey hair ! My crown looks like a queen !

I’ve been a fan of amika for a while, and this shampoo is another win in their lineup. If you invest in salon-quality blonde, a good purple shampoo is a must—and this one helps keep brassiness at bay without drying out my hair. The consistency is rich and creamy, and the scent is lovely—fresh without being too strong or perfumey. One thing to note: it will stain anything it drips on, especially shower curtains or porous surfaces, so rinse thoroughly after using. That aside, it delivers great toning results and helps extend the life of my color between salon visits. A little goes a long way, and paired with the matching conditioner, it really keeps blonde hair looking fresh and cool-toned. Would’ve been five stars if it weren’t for the staining risk, but otherwise, it’s a strong performer.

I’ve tried countless purple shampoos over the years, but this one is hands-down my favorite—and I’ll definitely be repurchasing. If you have blonde hair and struggle with brassiness, this shampoo is a game-changer. It tones beautifully without drying out my hair, leaving it soft, shiny, and salon-fresh every time I use it. The pigment is rich but not overpowering, and I noticed a visible difference after just one wash. Plus, the scent is lovely—clean and subtle, not overwhelming like some others. It’s become a staple in my routine, and I genuinely look forward to using it. If you’re blonde and looking for something that actually works, this is the one. Total holy grail status.

super good if you bleach your hair and want a good looking blond hair try this amazing product to maintain it even

Il fonctionne et une superbe odeur et des cheveux doux.

Leaves your hair soft and you don’t need a large amount of shampoo. stops your blonde hair dye from going yellow that’s what the wife saying.

Worked great to remove the orange brassy color and keep my blonde highlights cool. Use regularly!

After looking for some time for perfect purple shampoo this is the one ! Love the product! Doesn’t dry your hair. Beautiful blonde ! Recommend it.

Does exactly what it says..