JOAH Beauty Perfecting BB Cream with Hyaluronic Acid and Niaciminade, Korean Makeup with Medium Buildable Coverage, Evens Skin Tone, Lightweight, Semi Matte Finish, Fair with Warm Undertones

Fair warm looks really nice on me, it's the closest match I've ever found in a bb cream I could get on Amazon. Usually I find that they make me look either grey or pink, so I was excited to see that this had more different undertones listed in the range of shades. Perhaps this will be the one that doesn't look like a creepy mask on me?! Y'all, it's perfect. No fragrance, just smells vaguely cosmetic. I like the squeeze tube with small applicator tip, rather than a pump, for how easy it is to get exactly the right amount of product. But some people might not like this style of dispensing. The first time I put it on, I used my fingers to apply it from the back of my hand. I wanted to test the ease of achieving a nice finish, because in my mind, I'm choosing a bb type product when I want a more simplified process. I patted my finger into it and started dotting it over one cheek under the eye. I was instantly nervous that it wouldn't spread across my skin smoothly, the texture felt thick at first! But it was very blendable, and after I patted it out a bit more with my fingers, I had beautiful, even, medium coverage. The finish is very natural, not particularly matte or dewy, which I love. It is comfortable to wear, not drying or heavy. I do have some dry skin patches occasionally from using actives, but as long as I take care of them while prepping, this product does not highlight or exacerbate the issue. I used a bronzer stick and cream blush which I placed directly onto my face and tried to blend with a brush, but it disrupted the base a bit so I went back to fingers. The result was great. I think grabbing these other products from the back of my hand to the brush to my face, instead of applying to my face and then blending with the brush, might work better. This bb cream doesn't set down on a way that allows for tons of blending over the top, but the natural warmth of skin does a lot to help. I could probably be more gentle with it too, but I like to go fast and it comes at a cost. So drawing on my face and using my hands is just fine. A brush or sponge to softly marry any harsh lines at the end and boom, she's a masterpiece. It didn't crease or separate through the day, not even into my 11s or smile lines, usually the first to show! But I tried blotting after about 4 hours, and this did pick up some of the product. Gentle powdering (the cute TM cat compact) over the t-zone got me through the rest of the day. My under-eye area looked lovely without any initial setting, and this product stands on its own so impressively that I don't feel the need for extra brightening there. I did add a tiny bit of powder there when I was touching up. Adding powder did not make my face look or feel caked. Just refreshed, exactly what I want from a touch-up. I feel REALLY pretty with this on, and it feels nice on my skin. Removal is easy, and my skin doesn't react to this product. I haven't tried priming underneath, or setting with spray or powder at the end of application, but I may toy with that to see how it combats the t-zone oil breakthrough. I'm not too worried about that in these winter months though. I don't think this is the choice for someone who needs more full coverage from their bb, but you could add concealer to top it up. As long as you blend with a light touch, this product lays nicely with others over the top. But again, it doesn't dry down fully and has some transfer, so go easy and maybe use your hands. :) If you are looking for mask-proof or similar, this isn't it. Long wear, I don't really think so. I wouldn't wear this to go try clothes on at a shop, or expect it to stand up to high humidity/sweat all day. But on a day when I'm just looking gorge with my face out on display, it's perfect. Anyway I love this product, and will keep repurchasing until it stops looking this good for me. If it's still a shade match for me in the summer, no other bb creams exist in my universe.

This is awesome for anyone with a few lines and wrinkles. The cream doesn’t make them stand out like other makeup I’ve tried. It’s not super moisturizing but that is not what I wanted it for. Color was great for my fair complexion. Easy to apply for a natural look! I love it!

I finally found something that matches my skin tone! FAIR looks perfect on my fair skin that has cool undertones. This seems a little heavier than I expected, but is fine as a medium coverage foundation. It doesn't feel very moisturizing but has some good skincare stuff that I need. All in all it seems more like a foundation than a lightweight BB. Didn't settle in my lines as much as other brands. Finish looks nice.

This BB cream is really lightweight and matches my skin tone really well. It smooths out my tone without being cakey which is important to me. I decided to try it because it does NOT have SPF/sunscreen in it.

This is a nice BB cream for the price! Has fairly good ingredients... Certainly is easy on the budget, so thanks for that! It goes on smoothly, as long as you have a sufficiently moisturized face. Remains the same color on the skin, which is a big one. I have the Fair with Warm undertones color and it is very light, which works well for me but this one is almost too light! If it's too light for me, that means it's practically white! LoL

Really beautiful coverage and great for cool and neutral undertones. I will keep repurchasing this one.

Total waste of money. Tried finding BB fair/ pale and it’s gone. Why do they get rid of the palest colors first? This “option” came up. I ordered Fair with cool undertones. Opened it and it’s the same as BB LIGHT. AND COOL UNDERTONES??? The color I am trying to replace is in the middle.

Like the color and the texture. Cant stand that the product leaks out and keeps pouring even if you’re squeezing it. Needs to be repackaged for me to ever reconsider buying it again

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