Iconic Youth Serum

MERUMAYA Iconic Youth Serum 30 ml is from a brand not previously seen, ordered not for personal use but by a female family member. Its products are all in the area of anti-ageing and related areas and the company founded by someone who spent most of her previous working life of more than a quarter-century in helping develop and promote the 'Clinique' brand to a leading position. The intention is to use the knowledge and experience in a new way with a brand new product range. The serum is of a soft-to-medium consistency, thinner than a cream although thicker than a milk or lotion and with an 'oily' feel. It is fragranced, not too heavily, and with a slight and pleasing lemony smell. Although also personally unfamiliar with the finer points of a 'serum' from other possible consistencies other than that potency is usually claimed as higher, their effect may be longer-lasting and not necessarily requiring re-application during the day. The moisturing effects provided by this formulation were excellent, better than many other inexpensive inexpensive formulations from some mainstream brands and it also appears to continue working for many hours. There was a degree of plumping and smoothness that was fairly quickly immediate and which will build on repeated application over a course of treatment until its maximum potential is attained and later maintained. It is said to be an ideal companion to another of the brand's products which also provides a minimal level of SPF abilities which this does not. The product is priced at the mid-to-high level considering that the dispenser holds just 30ml although the dispenser is misleadingly large and will require a few pumps to prime but only a small amount of product will be needed. There is also a 15ml travel size should that be more convenient. There were no adverse effects when used which is not the experience with another brand of of similar products.

I've tried a lot of different types of moisturiser as I have patches of very dry skin on my face which can be very embarrassing so I'm always looking for the one that will do the job with minimal fuss and strife. There is good and bad about this product and I;ll start with the name as billing a product as an "iconic youth serum" is immediately raising expectations. Do I look younger after using for a month? No. I still look like a typical 40 something. Does it hydrate my skin? Well, yes and rather well although I find I need a re-application by mid-afternoon to avoid any dry skin in my problem areas. Is it any better than most standard moisturisers? Not that I can see. Also on the downside, I wasn't keen on the smell and the packaging looks really, really cheap. On the plus side, I found it sinks into my skin really easily and a little goes a long way. The consistency was good too as I find some creams to be really greasy or thick and gloopy. This one is about right. Finally, there's the price. As I have said, a little goes a long way and for this price that's just as well as it's really not cheap at all and for £35 I would expect a little more refinement.

I rather like this brand having tried a number of products now and this is as good as the others. It's purpose is to act as a pre-moisturiser 'conditioner' and the serum has a nice consistency and is easy to apply- skin feels soft and supple afterwards. I personally like the packaging too- clinical and efficient and the dispenser of the serum is very good quality. Must say pleased with Merumaya stuff all round, becoming a fan.

This is supplied in quite a plain unassuming pump bottle, it has a pleasant smell, glides over the skin easily and is absorbed quickly. It doesn't leave any greasy residue and leaves the skin feeling smooth and moisturised; the bottle does suggest following application with a moisturiser but in practice this didn't seem necessary. Skin did seem softer after application with some of the fine lines less prominent, subsequent applications improved on that. The product was also supplied with a sample of Merumya's melting, cleansing balm which also seemed to be very good.

Pleasant smell, not too powerful, light consistency, nice feeling on skin when applied, absorbed quickly. Only draw back is if I rub my eyes after putting it on and Ihave any traces of the cream left on my fingers my eyes water for some minutes as the cream stings. I hadn't put it near my eyes but what was left on my hands was enough.

I wasn't hugely impressed by this cream. It seems to be really thick for my liking, far too thick. This gave me an unnatural colourcast and it just made me very shiny and waxy - not a good thing. Yes, skin doers feel very moisturized, but equally it was waxy which defeated the point. I don't think it tightened the skin at all - which is a disappointing. The smell wasn't great either. All in all not very convinced by this, may just be my skin though.

This is a smooth cream which is easily absorbed by the skin. It smells nice, and certainly seemed to improve the look of my skin. I have sensitive skin and it didn't cause me any issues. The only down side is really the packaging - it doesn't look or feel like a premium product.