L'Oreal Paris Superior Preference Color Care System Dark Ash Brown

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

Bought for my wife who likes this

This colour is neither ashy nor dark. I have naturally dark ashy hair and for a while now have been using nice n easy’s ‘darkest natural brown’ but found that it still left warm undertones in my hair which was noticeable as soon as my roots grew out even a tiny amount. Was really hoping this colour would solve that but unfortunately it was MORE orangey than my previous colour and definitely a lighter brown. I’m really surprised by the other reviews here saying that it’s the perfect cool and dark colour, almost feels like I was sent something different! Anyway it didn’t work for me, will need to re dye with my previous colour.

And the color changed disappeared as if i haven't dyed my hair

Easy to use and rich colour results. Beautiful

Definitely not long lasting. The quality of this brand has changed big time. Not the same as it used to be. The color washes off quickly! Not ash as well. Lots of red tone.

The new formula is casting red even for the ash shades. Terrible!

I don’t hate the color, but I will say that the color wasn’t quite what I expected. I bought the 4a dark ash brown, but as soon as I got out of the shower I noticed that it had quite a bit of red still. My hair naturally always pull red, so im not super surprised. But I guess I just expected something different from the ash dye instead of neutral or even just cool. But it’s not super red anyway so it’s alright!! I’ve dyed my hair with box dye quite a few times throughout my life, so the process was normal and easy. One thing I couldn’t help but notice was how strong the ammonia smell was with this one. It burned my eyes and smelled so bad; I turned on my fan to try to get some airflow but it was still really unbearable at times haha. One thing I love as always about box dyes is the conditioner it comes with!!! Soooo good and leaves me hair so pretty and smooth:) now the color is dimensional and pretty, just not exactly what I was hoping for. I like it though :p *pic 1 is a few washes after dyeing, pic 2 is immediately after