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โจ Glow smart, protect smarter with No7โs age-defying SPF powerhouse!
No7 Protect & Perfect Advanced All in One Foundation in Cool Ivory is a hydrating, age-defying liquid foundation with SPF 50 that reduces redness, blurs pores, and provides buildable medium coverage. Designed with Skin Expertโข technology analyzing 1.9 million skin tones, it offers a natural matte finish suitable for normal to mature skin, available in 12 shades, and formulated without parabens, sulfates, or phthalates.
























| ASIN | B0BRBMLLV9 |
| Additional Features | Hydrating |
| Age Range Description | Adult |
| Best Sellers Rank | #8,766 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #95 in Foundation Makeup |
| Brand Name | No7 |
| Color | 01 - Calico |
| Container Type | Bottle |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 2,086 Reviews |
| Finish Types | Matte |
| Item Dimensions | 3.15 x 1.42 x 1.57 inches |
| Item Form | Liquid |
| Item Weight | 22.68 g |
| Manufacturer | The Boots Company PLC |
| Manufacturer Part Number | 88-34-430 |
| Material Type Free | Paraben Free, Fragrance Free, Alcohol Free, Silicone Free, Gluten Free, Phthalate Free |
| Model Number | 88-34-430 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Anti-Aging |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | All |
| Skin Type | Normal, mature |
| Specialty | not-tested-on-animals |
| Sun Protection | 50 Sun Protection Factor (SPF) |
| Unit Count | 1.00 Fluid Ounces |
M**R
Best of the dozen I've tried with a high SPF. Good range of colors even for pink undertones.
This is the best of about 12 different tinted moisturizers and foundations I've tried. All had to have a very high SPF to be considered. The Korean brands were good but getting my pinkish skin tone in the Korean brands was impossible. I have pink or rosy undertones which has been a bear to match. I'd never heard of this brand but so very glad I took a chance on it. I think the color I ordered was Cool Ivory which isn't the right shade. But have ordered a couple more shades from Walgreens. This isn't a bad match but I think it could be better. It has medium coverage which was a goal. I've avoided foundation all my life and that is a long, long time. The high SPF sold it. It goes on smoothly with a damp make up sponge. Have yet to try a brush. The finish seems matte to me but I defer to others who know more about foundation than I. I have redness over the apples of my cheeks and have been using a green corrector to tone that down. This works just as well if not better and has the benefits of the high SPF. I think it looks pretty natural. My skin doesn't look dead or flat like with a full coverage foundation. I'm not into the "dewy" or shiny or glass look so the matte finish is perfect for me. Price is very reasonable compared to some of the higher end products I tried from Ulta and Sephora. When I get the correct color all will be well in foundationville.
B**Z
Favorite Foundation, in a handy tube
I am so glad to have found my favorite brand of foundation in a lightweight tube. It used to be packaged in a glass container, was a real PIA to get the last bit out... with the tube, it lasts and lasts... I thought I was running out of foundation, but I can't believe how long the first one keeps giving and giving. Great colour, and grateful for the SPF coverage.
S**E
Great for all skin types!
Love this stuff! I have extremely sensitive skin and this works great for me! Does not dry my skin out. Stays on skin throughout my whole work day. There is not a strange scent to it. The texture is creamy and so easy to apply. A little goes a long way! The price great for quality and the size you get. Will buy again!
A**.
Cute & Cover
Seems decent. Coverage is good. Nice silky feel. Good shades. Does not however turn back the years in a way I would like (miracle needed)
E**L
Respected brand, great foundation, and SPF too!
I was considering a much more expensive foundation when I came across this one. I was impressed by the glowing reviews and the price is very reasonable. I also know that the No7 brand name is popular and respected. So I decided to try it. I have a very hard time selecting the right shade but luckily I got it right this time. This may be the best foundation I have ever used. It goes on easily and covers well. And it has SPF so you get a lot of features in one product. I really appreciate all of the positive reviews because they helped me decide to try this. And I'm happy to add my own.
V**A
Love this stuff
Oh my goodness I just started using this foundation a month or two ago. Where has it been my whole life? I love how it feels like a skin care instead of makeup after I put it on I donโt feel it on my skin. It doesnโt feel sticky. It has sunscreen in it, which is really nice because I live in a sunny state. Itโs super easy to apply. You can use a blending sponge or your fingertips or a brush. The color tone is beautiful. It blends into my skin tone nicely! I ordered cool ivory which I usually get a warm beige color and other foundations. It doesnโt seem to set in fine lines, which is awesome. I actually ordered another one so when I run out, I have it ready to go. Itโs gonna be my go to foundation forever and I hope they never stop selling it. Definitely give it a try you wonโt be disappointed.
S**S
Ends up being pretty costly since you use so many layers and the tube is not a whole lot.
This is really good stuff. I agree with the 5 star people on this for sure. The problem is its a small amount and you have to use quite a bit. You can set it with a spray maybe that lasts longer but really you will need to top it off later on in the day. So if you spend a ton of money on make up and your grocery bills don't cause a coronary, it may be fine but if your on a budget just remember to get that flawless look you have to keep layering it on. So the tube is small. just facts.
D**Y
I love this foundation and I'm 71 and hard to find one that doesn't seep into my pores. Thank you!!
I love this foundation with the sun protection. The texture is creamy, stays on all day, no fragrance, crease-resistant, doesn't sink in to my pores and I'm 71 years old. This foundation is the best I've ever tried. I love the color, Cool Vanilla and will purchase again. You can also keep layering this product on your face without looking thick and caked on. Great seller and super fast shipping.
V**Y
No7 Foundation
Love this foundation initially I bout it from boots but found it on Amazon for slightly cheaper matches my face well
S**1
Great daily foundation
Good coverage. Blends well. Applies easily. Good value.
M**S
Great product
Great foundation. Live it
D**H
Easy t apply
The foundation spreads evenly doesnโt need any moisturiser. Matched my skin tone.
A**R
Good quality
Nice cover and blends easily
Trustpilot
3 weeks ago
2 weeks ago