Branding In Five and a Half Steps
Product ID: 49691076
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Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding , Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. Review: The best book on the whole branding process there is. - There are great books on strategy. There are great books on design and branding. But there's never been one book for both. Until now. This book is a must for anyone (at any level) working in the field of brand identities. Be that agency side or client side. It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations. In short - this book is a future classic. Add it to your brand bookshelf asap. Review: Great book. Received undamaged. - Extremely educational book. Received without any damages.
| Best Sellers Rank | 148,707 in Books ( See Top 100 in Books ) 31 in Branding & Logo Design 152 in Advertising (Books) 1,480 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.6 out of 5 stars 292 Reviews |
A**R
The best book on the whole branding process there is.
There are great books on strategy. There are great books on design and branding. But there's never been one book for both. Until now. This book is a must for anyone (at any level) working in the field of brand identities. Be that agency side or client side. It successfully demystifies the branding (or rebranding) process from start to finish. Eschewing marketing speak in favour of plain English - it's a joy to read. Fantastic examples from all over the world are used to illustrate points, along with some honest anecdotes covering the highs and lows of rebranding massive corporations. In short - this book is a future classic. Add it to your brand bookshelf asap.
A**R
Great book. Received undamaged.
Extremely educational book. Received without any damages.
D**D
One of the best books of branding I luckily have found in my way
It summarises information from a lot of recognised branding books and it exemplifies all the theory through very relevant and clear cases of study. I just completed a Master in Branding and I really wish I had discovered this book before. It also go through the different stages of design, bridging strategy with design which, for me, is brilliant. I think that if you are interested on the branding field, this is a must!
R**N
Fantastic Demystification of Branding Jargon
I've read a lot on this subject and I'm also a branding practitioner. Michaels's book may, at first, seem slightly light some the more seasoned brand strategists/designers but in my opinion, there is still a lot to be learned from it's no BS simplicity. The key questions to ask one's clients, make a lot of sense and cut through in a world of Venn diagrams and frameworks like a breath of fresh strategic air. It's also one of the only books that tackle the overlap between strategy and design.
P**D
Brandwagonesque
Is that a value or a behaviour? Branding demystified for newbies and essential further reading for those with skin in the game. Perfect for a fledgling business getting on the brand wagon or for an established business in preparation for a rebrand. Don't be put off by the 310pp tome; it's an easy read with plenty of examples and, as you'd expect from Michael Johnson, an engaging layout.
K**S
A brilliant branding guide
This is a great book by one of the best designers around. It's not at all pretentious and jargon free. It's packed of useful examples which makes it a great source of inspiration as well as an excellent branding guide.
G**O
Great for novices and old hands
I bought this after attending a fantastic 1-day creative branding course with Michael Johnson. I'd recommend this to anyone who wants a demystified, b******t-free guide to branding that traverses the strategic and the visual brilliantly.
A**R
One Star
overrated!
H**E
produto com defeito - vendido como novo
livro veio com a lombada bem danificada, e foi vendido como novo
S**E
It's worth it!
No other book brings all the steps of branding together in such a coherent and easy-to-understand manner without losing the significance of any process.
J**S
❤️
Great book
C**N
Lleno de información útil y aplicable
Explica de forma sencilla todo el proceso de desarrollo de un proyecto de branding utilizando ejemplos precisos y muy útiles.
A**D
Book is not in good condition
With this kind of price, I was expecting a brand new nice looking book, but instead i get this dent and a tear on the cover
Trustpilot
2 weeks ago
1 month ago