

🚀 Elevate your style, defy gravity, own the room.
Fudge Urban Anti-Gravity Styling Powder is a 10g invisible, matte-finish hair powder designed to instantly volumize and texture all hair types. Its lightweight, non-sticky formula provides flexible, long-lasting hold with a natural look, making it ideal for professionals seeking effortless, day-long style without shine or residue.







| ASIN | B072THGS9W |
| Benefits | Volumizing |
| Best Sellers Rank | 551 in Beauty ( See Top 100 in Beauty ) 18 in Hair Root Lifting Powders |
| Brand Name | Fudge Urban |
| Customer Reviews | 4.4 out of 5 stars 5,065 Reviews |
| Global Trade Identification Number | 05060420334135 |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Weight | 18 g |
| Item form | Powder |
| Item height | 12.8 centimetres |
| Liquid Volume | 150 Millilitres |
| Liquid volume | 150 Millilitres |
| Manufacturer | Fudge Urban |
| Manufacturer Contact Information | PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product benefits | Volumizing |
| Scent | Unscented |
| Scent Name | Unscented |
| Unit Count | 10.0 Grams |
A**R
Thicker and matte-appearance hair
I have pretty thin and weak hair, which tends to get quite shiny as the day goes on. This makes styling it a bit of a problem. But I've been using this hair dust for about 5-10 years now, and that's because it basically nullifies the above. If you give a good few puffs of dust onto the hair and style it, you'll get pretty good hold (nothing that holds back a good wind) and a matte appearance almost immediately. To this end, it's better than gel (shiny appearance) and clay (difficult to style often, and doesn't seem to hold its shape for as long as this dust does). I'm not totally sure about the long term health risk with breathing in the excess dust though... Anyway, worth it. Probably.
D**W
From Flat to Full in 10 Seconds Flat. This Stuff is Actual Magic
For years, I've been fighting a losing battle with my fine, flat hair. No matter what gel, wax, or mousse I tried, my style would either look greasy or completely collapse within an hour. I had basically given up on ever having hair with any real volume or texture. I was skeptical about a "styling powder," but this stuff is a complete game-changer. You just tap a tiny amount directly onto the roots of your dry hair, work it in with your fingertips, and it's like you've instantly defied gravity. The volume and texture appear out of nowhere. The best part is that it feels like absolutely nothing is in your hair; it just feels thicker, fuller, and incredibly easy to shape. And the hold is where it truly earns its five stars. It's not a stiff, crunchy, helmet-like hold at all. It’s a pliable, reworkable hold that somehow lasts the entire day. Through a windy commute and a long day at the office, my hair still has the same lift and textured style it had in the morning. There is zero stickiness, no shine, and no greasy residue, just a perfect, natural-looking matte finish. Pros: Provides instant, massive volume right from the roots. Incredibly strong yet flexible hold that lasts all day long. Completely invisible with a true matte finish (no shine or greasiness). A tiny amount goes a very long way, so one bottle will last for ages. A Quick Tip: This powder is powerful, so start with less than you think you need. You can always add a little more if required, but it's easy to overdo it at first. Final Verdict: Honestly, this Fudge Urban powder has completely revolutionized my daily routine. If you have fine, thin, or flat hair and have all but given up on finding a product that provides lasting volume without the weight or grease, this is the holy grail you've been searching for. I cannot recommend it highly enough.
A**Y
Good product, a little goes a long way!
My partner uses this for styling his hair, he's found it much better than hair gel as it leaves no sticky or shiny residue and you can't tell he has product in his hair from looking at it. Helps him to style it and give his hair more texture which really lasts. He said it can be a bit difficult to wash out, may need to shampoo twice and rinse with hot water but it does come out. I have also tried it myself on my roots to give extra volume which it does. Can make your hair feel a bit dry to the touch where its been applied, but not bad at all. The container is very small but a little really does go a long way, so don't be put off by the size. Great value for money given how only a light dusting of powder does the job!
M**M
THINNING MAN’S (OR WOMAN’S) BEST FRIEND
LOVE THIS! I’m in my early 40’s, receding and thinning with curly hair. How do I use it? After washing hair at night and applying a curl cream, I let it dry over night. Next day before teasing out the curls to look natural (curly hair people will get me) I dust this all over, avoiding the very front. The action of rubbing my hands through my curls at the scalp give immediate lift and volume, as if I have double the amount of hair. Finish with hair spray if you are going outside, no need for wax. If it’s a nice day, no need - provides a decent amount of hold to the lift. VERY NATURAL LOOKING. Helps add texture, it’s literally powder, you won’t feel it go on. Washes out easily - though takes me two goes with the shampoos to lather up and feel really clean. Hardly a deal breaker. Overall hair looks thicker and like you have a lot more of it.
A**D
good but need a lot
It gives good hold but you have to use quite a bit to get the style you want if you have a lifted pomp hairstyle. Their urban fudge matt hairwax is a better product. The good thing about urban fudge products is that they wash out easily and do last all day.
A**R
Wow! Easy to use, natural finish, tiny amount needed. 10/10.
This really works. Don't be put off by a 10g bottle, you only need the very tiniest amount to make a difference. It leaves a totally natural finish for me, so there is no visible product in my hair or change in visible hair texture (no clumps or shine etc). It's super easy to style and then re-style (no time limit like when hairspray sets your hair...) plus no sticky residue either. Much easier to work with than any hair spray I have ever used as well. I was initially a bit skeptical as I have very thick, straight hair that leans backwards, but this added instant volume as well as texture, so my hair isn't going straight up in lines, or is just lifted at the roots, it's all lifted and a bit messy looking - exactly what I wanted (and I am not great at styling my hair). This is SO easy to use and works a treat to lift my hair, AND keeps it in place really well. Used once and I will 100% be buying this again (when I eventually get through the bottle!)
D**A
Good price
Good product & lasts all day
V**M
Solid and cheap
It works fairly well
Trustpilot
2 months ago
1 month ago