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๐ Elevate your curls with clarity and moisture โ because your hair deserves the spotlight!
As I Am Curl Clarity Shampoo is a sulfate-free, hydrating cleanser designed specifically for curly and color-treated hair. It gently removes buildup and impurities while preserving natural moisture, leaving curls soft, defined, and ready to absorb styling products. With a 237ml bottle, this cruelty-free formula offers lasting value and is a must-have for maintaining healthy, vibrant curls.


| ASIN | B0065QZPI0 |
| ASIN | B0065QZPI0 |
| Active Ingredients | glycerin |
| Age Range Description | Adult |
| Benefits | Hydrating |
| Best Sellers Rank | 3,557 in Beauty ( See Top 100 in Beauty ) 166 in Shampoos (Beauty) |
| Brand Name | As I Am |
| Country Of Origin | USA |
| Country of origin | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,467) |
| Customer reviews | 4.4 4.4 out of 5 stars (2,467) |
| Global Trade Identification Number | 00858380002004 |
| Hair Type | coloured |
| Is discontinued by manufacturer | No |
| Item Dimensions | 46 x 46 x 178 millimetres |
| Item Form | Liquid |
| Item Type Name | Curl Clarity Shampoo |
| Item Weight | 8 Ounces |
| Item model number | AIA005 |
| Language | English |
| Liquid Volume | 8 Fluid Ounces |
| Manufacturer | As I Am |
| Manufacturer | As I Am |
| Manufacturer Part Number | AIA005 |
| Material Type Free | Cruelty Free |
| Model Number | AIA005 |
| Number of Items | 1 |
| Other Special Features of the Product | curl enhancing |
| Product Dimensions | 4.57 x 4.57 x 17.78 cm; 226.8 g |
| Recommended Uses For Product | Moisturizing |
| Scent Name | Unscented |
| Suitable Hair Colour | All Hair Colours |
| UPC | 787302365135 746122503608 798746805293 755332119394 730158615886 884826569145 787734764209 885156336100 793379235721 858380002004 785479317223 887134480553 |
| Unit Count | 237.0 millilitre |
S**M
Great for 3A hair and smells good
Great for mens 3A curly hair with a great smell No greasiness and provides a great amount of shine and definition to my curls Should last me half a year so excellent value for money
R**K
Wonderful Shampoo
This shampoo cleanses my hair thoroughly without stripping it, which is hard to find for low porosity 4C hair. It removes buildup while still leaving my curls feeling soft and defined. My hair feels lighter and easier to style afterwards. Itโs become an essential part of my wash day routine.
A**R
Doesn't clean that well
I'll start by giving a backstory on my hair type because I feel like hair products are very dependent on the individual's hair: So I always had type 1a hair - very straight, very, very fine, very limp/lacking body. I've tried a lot of things to get body: different 'body' shampoos; conditioners; products- mousses, powders, sprays - nothing really worked that well, and I have very sensitive skin/MCAS which didn't agree with many of these products, just to complicate things. So I tried using the curly girl method and oddly enough, it changed the texture of my hair to varying degrees of type 2/wavy and offered it a lot more body. I started by using Hair One co-wash until it became unavailable so I switched to Shea Moisture which I loved until recently, when it began making my hair feel waxy and making my scalp itch. So I decided to give this product a try for the first time instead. Main review: This shampoo smells nice (though a bit too sweet for my taste personally) and it fits the bill in that it gives my hair the body and waves I like, however it doesn't feel or look very clean. I've attached a picture of my hair after washing THREE times and allowing it to air dry fully. The reason I washed it 3 times is because the shampoo came out quite watery, was difficult to distribute evenly and my hair still felt very greasy after rinsing. I made sure to rinse thoroughly after washing, too. I've done 3 washes with this now, and if I use a *lot* of product, then it's kind of ok. I can't say for sure if the product is genuine as this is the first time I've tried it, but as it is making my hair wavy I would guess it is real - though perhaps watered down? I don't know, but I don't think I'll buy it again as it is taking so much effort and product to get my hair looking clean.
L**A
Worth the cost
My son bought this for his curly hair (he is mixed race with bouncy curls rather than tight Jamaican) and it works really well. He even invested in the other items from this brand. Definitely recommends it, it's expensive to start off if u want all the products but they last well and run out at different times so when u need to replace it's only one product at a time so feels more affordable.
I**A
Really good shampoo
The smell is lovely and it really brings out a shine in my hair after using it. Also makes my hair feel really soft
K**R
Cleanses really well
Great cleaning shampoo! I wash my hair weekly (4A/3C) and I find this is great when I want to start a fresh after using different products in my hair. I only us 2 or 3 times month as to not dry out my hair. But I would definitely recommend.
A**T
As I Am shampoo
Great product helps my hair a lot
M**I
drying
It did it work, but make my hair dry and my curls define was not at their best possible way.
Trustpilot
2 weeks ago
2 days ago