Why is it that the darker shades are more expensive ?

Good observation and it's normally down to demand and profit. If will can't locate it instore as is mostly the case due to limited darker shades instore your next route is online. But If you go online you will find the full shade range but darker shades depending on the Retailer may sell for more. Superdrug and Boots will always charge the same for their products.

What colour is one down from soft beige?

I imagine it would be porcelain. I have bought both shades and porcelain is lighter.

I have tan skin what shade should I go for?

I would go for a darker colour than classic beige. Next shade darker

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London Match Perfection Foundation SPF20, 100 Ivory

Product ID: 47920058

Details

Brand
Rimmel
Colour
Ivory
Item form
Liquid
Material Type Free
Cruelty free
Package information
Bottle
Product benefits
Medium sun and

🎨25 shades for perfect match

💧24-hour hydration, no creasing

☀️SPF20 sun protection

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Description

✨ Own your glow, protect your vibe ☀️

SUN SAVVY BEAUTY - SPF20 shields your skin from harmful rays while keeping your look fresh and flawless.
HYDRATION THAT LASTS - Enjoy 24-hour moisture without any cakey or creased finish—your skin’s all-day BFF.
CRUELTY FREE CONFIDENCE - Leaping Bunny approved—beauty without compromise, because ethics matter.
FLAWLESS MATCH EVERY TIME - Smart tone tech blends with 99% of skin tones for that natural London glow.
DEWY FINISH PROFESSIONAL EDGE - Medium coverage with a radiant finish that’s perfect for the busy millennial manager on the go.

Rimmel London’s Match Perfection Foundation in Ivory offers medium coverage with smart tone technology that matches 99% of skin tones across 25 shades. This cruelty-free liquid foundation provides 24-hour hydration with a dewy finish and SPF20 sun protection, ensuring a natural, flawless look that lasts all day without creasing or caking.

Specifications

ASIN	B015CMHBRA
ASIN	B015CMHBRA
Age Range Description	Adult
Benefits	Medium coverage, sun protection and long-lasting hydration
Best Sellers Rank	2,187 in Beauty ( See Top 100 in Beauty ) 32 in Face Foundations
Brand Name	Rimmel
Colour	Ivory
Container Type	Bottle
Coverage	Medium
Customer Reviews	4.6 4.6 out of 5 stars (4,056)
Customer reviews	4.6 4.6 out of 5 stars (4,056)
Finish Type	Dewy
Global Trade Identification Number	03614220954011
Is discontinued by manufacturer	No
Item Dimensions	32 x 32 x 127 millimetres
Item Form	Liquid
Item Type Name	Match Perfection Foundation 30Ml Iv
Item Weight	117 Grams
Item model number	34778804100
Manufacturer	COTY
Manufacturer	COTY
Manufacturer Contact Information	Coty UK & I Ltd, Rimmel London, SW19 4DR.
Manufacturer Part Number	34778804100
Material Type Free	Cruelty free
Model Number	34778804100
Number of Items	1
Package Type Name	Bottle
Product Dimensions	3.2 x 3.2 x 12.7 cm; 117 g
Recommended Uses For Product	Skin Care
Skin Tone	Very Light
Skin Type	Combination
Special Features	moisturising
Specialty	Cruelty Free
Sun Protection	20 Sun Protection Factor (SPF)
Unit Count	30.0 millilitre

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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