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💼 Elevate your grooming game with medium hold and natural shine — because first impressions last.
American Crew Forming Cream is a medium hold, medium shine styling cream designed for all hair types. Its water-based formula includes glycerin to thicken hair appearance and lanolin wax for flexible hold, providing a natural, polished look that rinses out easily. Trusted by professionals since 2006, it delivers reliable styling with a subtle scent and cruelty-free ingredients.












| ASIN | B000KEIPC6 |
| ASIN | B000KEIPC6 |
| Batteries | AA batteries required. |
| Benefits | Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue. |
| Best Sellers Rank | 1,427 in Beauty ( See Top 100 in Beauty ) 13 in Hair Styling Creams & Lotions |
| Brand Name | American Crew |
| Country Of Origin | USA |
| Country of origin | USA |
| Customer Reviews | 4.5 4.5 out of 5 stars (20,343) |
| Customer reviews | 4.5 4.5 out of 5 stars (20,343) |
| Date First Available | 6 Nov. 2006 |
| Department | men's |
| Global Trade Identification Number | 00738678002711 |
| Hair Type | All |
| Is discontinued by manufacturer | No |
| Item Form | Cream |
| Item Volume | 3 Millilitres |
| Item Weight | 3 Pounds |
| Item model number | 110017 |
| Liquid Volume | 85 Millilitres |
| Manufacturer | American Crew |
| Manufacturer | American Crew |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product Dimensions | 7.32 x 7.32 x 7.32 cm; 1.36 kg |
| Product Warranty | 2 year manufacturer |
| Scent Name | Great Scent |
| UPC | 077344766404 738678002711 |
| Unit Count | 85.0 gram |
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