- The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!

I bought this book in the pre-order period, and I was having no interest at all in TikTok ads! Just bought it because of authors’ reputation in the marketing world: Perry and Dennis in one book! Also, I have to confess I was hating TikTok 100% as a user. This book has changed my mind (ok, keep hating TikTok/Facebook/YouTube...etc... but use them as traffic source to hook potential customers), I read the first 25 pages so far and it’s full of unusual wisdom, it’s not only changed my view on TikTok ads but also new perspectives to look at marketing channels and strategy. In the beginning of the book, they recommended “The Make $1 Model” and that is an honest advice that helps you take off the ground unlike other shiny benchmarks that exist everywhere which eventually put heavy pressures on your shoulders. I thought I will delay reading this book for years, till having some interest in TikTok! But after skimming it and reading some pages, now moved to my top reading list. And I urge you to read this book even if you insist to never do something on TikTok! Because the book has strategic wisdom that’s crucial for marketers and entrepreneurs in this decade. Thanks Perry and Dennis for writing such amazing book.

Excellent starter material for TikTok ads. I'm an ad buyer who wanted to learn TikTok because that's where people's attention is, and I was not disappointed! While TikTok ads are still new and there's a lot that you need to test on your own to figure out what works for your business, this book is a great first resource for those who want to get started today. One of the most valuable aspects is provided by Dennis Yu that teaches you how to produce TikTok content at scale, even if all you have is content from other platforms. Overall, the book is worth the price because in order to learn on your own what this book teaches you, you will spend hundreds or thousands of dollars on ads testing things.

I've been reading and following Perry Marshall since 2010. I attribute the success of my 3 businesses largely to his ideas and guidance. Beginning with the Ultimate Guide to Google Adwords, then his newsletter, then the Ultimate Guide to Facebook Advertising, then the 80/20 Sales and Marketing. The Definitive Guide to TikTok Advertising doesn't disappoint. It provides both the conceptual foundation (based on the 80/20 law and the Tactical Triangle) as well as hands-on instructions on how to create and run TikTok ad campaigns. Without spending a whole day shooting videos. Now I have a clear vision for how to scale my business using TikTok ads.

I was a complete novice when it came to TikTok. Dennis Yu and Perry Marshall seamlessly walked me through the process . What I found most compelling was the strategy of repurposing Facebook Video ads that were profitable into TikTok ads and posts of various length.

Highly recommended for anyone who wants to get started with TikTok advertising but doesn't know where to begin! Dennis Yu and Perry Marshall lay out a great foundation for understanding the potential of TikTok advertising and how to get started with a simple framework to get going - amplifying what is working. I would highly recommend this book to anyone who wants to get started with TikTok Advertising AND do it the right way - guided by two of the best in the business.

This is one in a series of books about online marketing by Perry Marshall. There is some very good material in this, but be aware it's written for professional marketers with considerable experience in Facebook and other venues. For instance, it starts out telling you to sign up for a TikTok Business Center account. This is NOT needed or even recommended by TikTok for individual advertisers. It's for marketers with multiple advertising accounts and/or working with a team. The best material tends to be on basic approaches to social media advertising, and this was worth the price of the book. Marshall himself doesn't even claim to know much about TikTok, to the point that he had to bring on a co-author to write those parts. And even then, the material is more a description of how that co-author, Dennis Yu, uses the platform, rather than a comprehensive discussion of options. The few questions I brought to the book were mostly not addressed -- basic questions about comparing types of targeting, or different options for bidding and budgeting. I found much more helpful material on TikTok's own help pages for advertisers. One big complaint I had was that much key material was contained in charts and screenshots, and these were so small and low-contrast in the paperback that much of the text was simply unreadable -- even with a magnifying glass! Whoever designed this book had no clue how to handle graphics in print. I have no idea how a final proof looking like this could have been approved, or why the book is still on sale in this state. I would think the authors would find it an embarrassment.

The combination of Perry & Dennis hits the sweet spot. The book starts with this statement on the TikTok strategy → "Yes. You read that right. 30 minutes." (per week) then goes on to teach the principles that enable you to do exactly that. This isn't a hacks & tricks book, it's a broader strategy book that, if you implement, get's you off the endless content generation treadmill and onto the promised 30 minutes a week. Highly recommended for those who are not looking for the next bright shiny object hacks.

Whether you are a beginner or well versed in the ways of TikTok this is an excellent book. It is long enough to give you PLENTY of information, but short enough to get a running start with TikTok. You can't go wrong with Perry Marshall and Danny Yu teaming up. This book is worth it. It helped me get started.

Excellent

Perry Marshall has been my go-to-expert for any advertising advice and tutorial on Google, Facebook, and now TikTok. With his recently published "The Definitive Guide to TikTok Advertising," you only have to combine his 80/20 approach and sales and marketing expertise and you are on your way to scale your ad campaigns for profits on TikTok. He is the master of the arena, and quickly masters any new arena that comes into play. Pay attention to what he says, he isn't one of the world's most expensive and sought after business and marketing consultants for nothing.

Con un approccio pratico e diretto, non si perde in tante filosofie. Pieno di ottimi consigli che ho applicato alla mia attività, devo dire che è stato davvero prezioso e i suggerimenti funzionano e sono efficaci (cosa rara per i manuali simili in italiano, in tutta onestà). Consigliatissimo.

This book is perfect if you are a business looking to grow and get traction on TikTok. No wonder Facebook is taking a hint from TikTok. Get this book now as it's really a step-by-step guide to boost your sales using TikTok. Lots of insights and written by two veteran marketers.