Annie's organic toaster pastries

Are these more expensive than Pop Tarts? Yep! But I'm willing to pay more for better quality food. These are surprisingly good and they actually seem "heartier" than their popular counterpart, probably because they are made with whole grains. Worth it. Will keep buying.

Best 'adult' pop tart ever!!

2 problems - ordered in mid-June and the product expired the previous March. Also, the photo and description just show strawberry, but it was 18 strawberry and 18 brown sugar cinnamon. Will not order from here again and now need to go to trouble to return.

I am a fan of pop-tarts (cherry in particular) so these all-natural, organic tarts from Annie's were a welcome find.Opening the silver foil pouches releases a strong whole-wheat aroma, not the neon-sugar-smell of regular pop-tarts. The icing somehow looks more natural, but is still a hard candylike shell, as you'd hope to expect.Annie's toasted nicely, the whole-wheat smell grows in intensity as it's warmed. Little crispy browned edges, and the filling gets gooey. It was a tasty treat with a pop-tartesque experience, but here's where things changed for me.Aside from the icing, Annie's smell and taste like whole wheat toast with jam. They are convenient like pop-tarts and probably more of a reasonable breakfast food than pop-tarts, but for a guilty pleasure, I'd stick with the neon-artificially flavored pop-tarts to scratch that itch. And if I want a healthier alternative I'd save the money and buy whole-wheat toast with jam instead of Annie's.Overall, they are good and I'd likely reach for them again on camping or road trips. When I did a label comparison Annie's healthfully beat out pop-tarts in every category (fat, carbs, ingredients), though they seem to have 1gm more sugar than regular strawberry pop-tarts. But all natural ingredients and real flavors, not a bad trade.I'd recommend these for road trips and camping, but if you're looking for breakfast, a nice loaf of bread and luxury jam might do you better.

I do love these! I found them at my local Meijer a few months ago. I don't have any idea how much they cost but I do know I buy about 5 boxes at a time. The store is about an hour away so I stock up. They are perfect for a quick breakfast and when I'm working in the middle of the day and feeling hungry they make for a perfect snack too. I've been a vegetarian for many years and was so bummed when I realized Pop Tarts had gelatin. Annie and her peoples -- thanks for making these!

These are really good. The only complaint I have is the fact that you can hardly see the frosting on the top! They act like they're afraid to give you frosting. So for that, I'm taking off a star. Otherwise, great product. They really need to follow the other well known pop tart company, and ADD MORE FROSTING!

These are really good, much better than poptarts in my opinion. :)

They arrived in good condition but the product expiration had already passed by a few weeks. They should check that. They were edible but I don't think I'll order food again.