OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Product ID: 410751285
🌍Covers emerging & global markets
🎯Focus on B2B, luxury & services
📈Data-driven growth insights
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Kyrgyzstan.
🚀 Unlock the science of unstoppable brand growth!
How Brands Grow 2 Revised Edition by Oxford University Press delivers a rigorous, evidence-based roadmap for brand growth, expanding on buying behaviors and marketing fundamentals across emerging markets, services, durables, B2B, and luxury sectors. Highly rated and academically endorsed, it’s a must-have for marketing professionals aiming to elevate brand performance.
| Best Sellers Rank | #17,450 in Books ( See Top 100 in Books ) #6 in Public Relations #62 in Sales & Selling #101 in Marketing |
| Customer Reviews | 4.7 out of 5 stars 113 Reviews |
A**N
Simply Outstanding!
I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.
S**S
EXCELLENT PIECE OF WORK
EXCELLENT
B**A
Mind blowing!
A qualidade material do livro (capa dura), a rapidez de entrega...tudo 5 estrelas! Quanto ao conteúdo, o livro é mesmo excelente. Mind blowing!
I**V
Don’t buy both part 1 and 2!
Ok but not much news versus part 1. Should been an update of part 1, not a different book.
A**E
Quality and Delivery Speed
Book received in good condition. Delivery of book was faster than expected.
Trustpilot
1 week ago
2 months ago