OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Product ID: 410751285
🌍Covers emerging & global markets
🎯Focus on B2B, luxury & services
📈Data-driven growth insights
13279 som
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Description
🚀 Unlock the science of unstoppable brand growth!
- BOOST YOUR BRAND IQ - Unlock actionable frameworks to elevate marketing productivity and performance.
- GLOBAL MARKET RELEVANCE - Includes emerging markets to keep your brand ahead in diverse economies.
- EMPIRICAL MARKETING MASTERY - Groundbreaking evidence-based strategies that redefine brand growth.
- PROVEN ACADEMIC ENDORSEMENT - Adopted by top business schools, trusted by marketing leaders worldwide.
- COMPREHENSIVE SECTOR COVERAGE - Insights tailored for services, durables, B2B, and luxury brands alike.
How Brands Grow 2 Revised Edition by Oxford University Press delivers a rigorous, evidence-based roadmap for brand growth, expanding on buying behaviors and marketing fundamentals across emerging markets, services, durables, B2B, and luxury sectors. Highly rated and academically endorsed, it’s a must-have for marketing professionals aiming to elevate brand performance.
Specifications
| Best Sellers Rank | #1,189 in Books ( See Top 100 in Books ) #1 in Public Relations #4 in Sales & Selling #7 in Marketing |
| Customer reviews | 4.7 4.7 out of 5 stars (117) |
| Dimensions | 16.15 x 1.8 x 23.5 cm |
| Edition | 2nd |
| ISBN-10 | 0190330023 |
| ISBN-13 | 978-0190330026 |
| Item weight | 522 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 21 December 2021 |
| Publisher | OXFORD UP |
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