The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

It isn't very often that a non-fiction book excites me. Each month I read at least one book on the profession of writing or related topics, and they're all useful - even the bad ones. But every once in a while I read a book that gets my adrenaline going and my mind racing. A book that provides me with that "Ah ha!" moment. One that changes the way I think about a subject dramatically, and for the better. For example, Peter Bowman's "Well Fed Writer" book took my ability to understand freelance writing and what people need to a whole new level. It immediately led to my Permaculture Magazine article, which in turn taught me that I don't really want to write magazine articles for a living, along with a lot of other useful ideas. Kelly Enger's book "Writer for Hire: 101 Secrets for Freelance Success" was another such book, and led to some great contracts and a reputation that gets better with each new client. Sales, however, has always been my weak point. I couldn't sell pocket warmers to Eskimos. I've had to rely on my portfolio and testimonials to secure clients, as well as a solid web presence that no one much reads, but which validates me to prospective clients. But selling myself? I've never been able to do it well. However, I recently stumbled across a book that had a profound effect on me. In the first five chapters, something just gelled in my mind. I was suddenly flooded with ideas, and excited about possibilities, the way only a handful of books have done before. THIS is that book. At almost $13 for the Kindle edition, you can bet I did a lot of reading up on it before I bought it. I had it in my Wish List for a few months, and would look at it on Amazon every week or so, debating it. I bought it a while back when I was a bit flush, but I didn't read it right away. I was in-progress on two other professional books and a fiction trilogy, so it took a while to get to it. And when I did finally get around to reading it, by the start of the 5th chapter I knew I should have read this thing a long time ago. What a difference it could have made when I attempted long-form sales sites! Or when I put my old freelancing web site together (now long dead). If you have any need for direct response sales, even peripherally like I do, I can't say it enough: "Buy this book."

If you are interested in learning copywriting, I would only say do one thing before reading this book; read it only AFTER you have read something else to get you started. Either Bowerman's "Well-fed Writer", Bly's "Secrets of a Freelance Writer" Slaunwhite's "Start and Run a Copywriting Business" or Meanwell's "The Wealthy Writer." Any one of these books will give you a solid foundation to build upon. THE ADWEEK COPYWRITING BOOK by Joe Sugarman is a "must read". I believe, however, you will gain more value from this incredible book if you use this as somewhat of a "second phase" of your copywriting education. That's not to say Sugarman's book is difficult to understand. It's not. There are just some other things you need to learn and understand first. This book is brilliantly laid out in a step-by-step, easy to follow format with wide margins for lots of notes. Sugarman takes you through the process of actually writing copy from beginning to end. The emphasis here is on print advertising, but the relation and application to any other form of copywriting is easily discernable. The brief final section of the book even covers writing for other types of media. Sugarman is a great teacher. This book pulls largely from the training seminar Sugarman taught for many years. Only you get the $2,000 seminar for the price of a book. What a deal!

This is hands down the best book on sales. I have read a lot of others and this book covers everything. Sugarman starts off very slowly and teaches you his methods (which are brilliant btw) one by one. In the end of the book, he adds some of his own sales letters as well as others and reviews them WITH YOU. This is great because it is easy to forget the things that you read, this review is needed and really helps you internalize what you've learned. The addition of those sales copies at the end also allows you to see what GOOD sales writing looks like. This makes it easy to learn all the principles in the book. Also, the margins are very big in this book, so you can take a lot of notes. If you're a beginner and want to learn sales, get this book. If you are already in sales, this will be a great way to review.

I read this book in about 4 sittings. My highlighter was well used by the time I finished and I started almost immediately to write a two page ad that I wanted to get out to companies who I wanted to sell website services to. I showed the ad to three of my family members. They said they couldn't put the ad down - it was so interesting that it kept their attention to the last. This was high praise for me, but even more for the book. I sent my ad letter out to 10 local companies yesterday and am waiting to see how effective it is with potential customers!

There were such great reviews about this book that while I was purchasing Words That Sell, Phrases That Sell, and Letting Go of the Words...I just couldn't resist The AdWeek Copywriting Handbook. Hey, can't have too many books on writing copy that sells. When you buy this book, you are following in the footsteps of a legendary copywriter and ad man, Joseph Sugarman while he is teaching at seminars and creating his clients' ads. He provides insight into what he was trying to accomplish with a specific audience. Very informative, motivating and at the same time humorous. One couldn't go wrong studying Sugarman's methods.

This book is Truly Amazing. I'm not a copywriter. Never intend to be one. I'm in the speaking/training business, and I needed some material that would teach me how to write successful copy. Since I have to do my own marketing, I needed something that would help me right away. Plus, I didn't want to lose any more money buying books to teach me about copy writing that simply DID NOT WORK. I have bought a couple that were a total loss of my money. I won't mention the names of the books because I don't want to offend anyone. But I will say this about this book (and by the way, this is my FIRST review for any book I've bought), if you're looking for a method that is VERY EASY TO UNDERSTAND, FOLLOWS A LOGICAL PROCESS THAT WORKS, and is GUARANTEED TO GET YOU RESULTS, then you owe it to yourself to BUY THIS BOOK. I just wish I knew about this book BEFORE I wasted my money on the other books I bought. Joseph's methods are so POWERFUL, I even use them when I'm speaking. I keep my audiences SPELLBOUND. They hang to EVERY WORD I say. Now, just imagine... if people give me their attention to a 45-60 minute speech, can you see what it will do for your copy? People respond the way I want them to respond as a result of the methods I'm using from Joseph Sugarman. I'm VERY GRATEFUL I bought this book. You'll be GRATEFUL too. Buy it!

I'm not an expert by any means, but I have read 3 other copywriting books from the best of all time, and taken one class. And if you're trying to learn how to write copy, buy this book RIGHT NOW. Or go "get" the PDF for free - I don't care. The point is, this is the best book on the subject, period. How can I say that, if I'm not an expert? Because IT'S THAT GOOD. If this book is the only place you learn about copy in your life, but you master all the principles, you will be an amazing copywriter.

Without understanding the basics of persuasion you’ll never convince others buy what you are promoting or selling. Creating copy that sells is a skill that can become an art form. This book can be the your guide as you build skill into profitable art that sells.

This book contain all you need to become a Great CopyWriter . This book Is spectacular because , he explain the cruscial psicological trigger in a simple and Fanny way. It Is Outstanding because explain basic and advanced copywriting tecnique in a single Outstanding way , that you can't wait start write a Sales Letter.

Found this as a recommendation from a social media person I follow. She recommended the first half of this book, as an aid to critical thinking. Boy, she was not wrong. I have zero interest in copywriting, but this should be a top read for anyone who wants to be an informed, critical thinker. Don’t just believe everything you get told. So good.

毎日100通以上の売込メールを受け取っている今日この頃。なんだかダラダラとした文章がいやでいやでたまりません。どうしてこんなメールが多くなってしまったのか？ セールスレターってこんなにダラダラしているものなのだろうか？と思い、パソコンで検索してみると、実は、今主流になっているダラダラメールは、本来は似て非なるもの。基本になるセールスレターが湾曲され、やたらとダラダラした文字の列挙にしか過ぎなくなってしまったことが解りました。 10社以上の実際の広告を使って、その中に使われているSales Letterのテクニックが説明されているので、非常に参考になりました。 この本は、本来のセールスレターを書くということの考え方やプロセスが説明されていて、非常に役立ちました。基本からセールスレターとくにダイレクト・マーケティングを学たい人やそういった仕事につく人にとってはかなりお薦めの本の一つです。

If you want to learn how to write a sales letter or an add, you must read this book. I am Spanish. I have a Spanish level of English. If I could understand every word Joe said here, imagine how easy can be for anyone in the world. Other books about sales are interesting, some of them are very helpful. But this one is the special one. When you have read it, maybe you'll remember that there was a Spanish boy who was right. You're welcome.

En tant que formateur en copywriting, je recommande toujours le Handbook de Sugarman. Pour les anglophones, ce best-seller, certes un peu daté, contient les clefs du copywriting. Il fait partie de ceux qui m'ont le plus inspiré pendant l'écriture du Guide du Copywriting, et il a marqué des générations de copywriters. A lire les yeux fermés (enfin, ouverts. Vous me comprenez !)