The Business of Baking: The book that inspires, motivates and educates bakers and decorators to achieve sweet business success.

This is a well written and accessible how-to guide for anyone in the baking business. BUT, it's lessons and themes have a much wider relevance in the small business world. If you make anything at all, and are wondering whether to or have started to go into business making that thing, STOP AMD READ THIS BOOK. It's invaluable to bakers everywhere, but also relevant to makers everywhere. It's accessible, and packed with relevant information and laid out in a very approachable way. The author's voice is genuine and her experience and advice is presented in a friendly and frank manner. And she will make you laugh. It will be my business bible for a long time to come. Can't recommend it highly enough.

Amazing book! While this book is authored by a Caker, I am a Cookier and all of the same principals apply for anybody in the business of baking. Highly recommend for any baker, super easy reading, with a lot of helpful hints and funny stories. A joy to read and will be a constant reference guide as I build my baking business.

This book is hard to put down. as a busy mom of 3 and having a full time in home bakery its hard to stop and read.but it is a must to read so take a break from Pokemon Go and sit and read this book. If this were in Audion id listen to it over and over. There are some great business tips in this book and every baker should read this whether they want to keep a home based business or start a brick and mortar

I'm reading this on my kindle and the grammatical/spelling errors are just about doing me in. I don't know if it's just this version or mistakes that went directly from the blog to the page, but there are many. And I'm not an expert on grammar by any means, but you don't need to be to easily come across the mistakes. That said, it makes the book feel lazy, she tells us right away it's basically the blog in book form, and I do not like to read blogs so I'm fine with the idea of compiling all of this information into a book. And much of the information is quite useful, but some editing would have been welcome! As I saw another reviewer said, even just changing time references a bit or, as I just read a chapter where reference was made to a meme posted on FB, but we can't see the meme in the book and it's not explained, so it does not translate well. All in all, it is worthwhile read packed with a lot of knowledge, so I do recommend it. But please, someone out there in editing world, clean it up!!

Nice book

Although the intended audience for the book is the home baker industry, the business advice is applicable to any small business owner. So much so in fact, that I bought this book for my sister who helps run a doggy day care! The book answers questions on employee management, pricing, advertising, customer service, self care, and so much more. And it does so with a voice that's honest and passionate. I would recommend for any business owner!

I am not a baker but I used all of Michelle's great advice to move my art business forward. This is not just a book about business , it is about how to create the life you want to live and find the balance so that you can enjoy your hard work and feel proud about your efforts and success. She holds the keys and I can't recommend this book enough ( and every other product) Michelle has to offer. So think differently....it is not about baking or about cake it is about being an entrepreneur in your creative field of endeavor.

The good news first. Great content! Smart, practical, full of common sense, and fun to read. The not so good news? Lots of typos, a pet peeve of mine. Also, it wouldn't take too much tweaking to make this feel like an actual book and not a collection of blog posts. For instance, taking out references to "last week " and replacing the word "post" with "chapter". Overall, though, a very good book. Based on the book's content, I would definitely sign up for the author's classes. I would have given it 4 1/2 stars if I could have.

Me encantó desde la primer página que leí, no lo he terminado pero ya se convirtió en uno de mis libros favoritos! 👌🏻

Business of baking is a useful book for all the bakers who wish to make their baking into business. She had explained most of the scenarios a baker will go through while running their business. Her personal experiences are also there in the book. loved it so much. Thank you Michelle for sharing valuable knowledge and experience, you have earned through your journey to all the bakers out there. It's really inspiring and a genuine writing.

This book was everything I needed to read and more. I just keep it on my desk and whenever the doubt creeps in I fetch it and look for the right chapter. Whatever the question, there is an answer for you. It is a great book for everyone on the baking business, whether you are starting or already have an open business: there are always situations where you do not know where to turn or maybe you do not have a cake friend to help you. Michelle organized the book in the most easy way, for you to be able to refer to it afterwards and she just clears all the obstacles, so that you can make the smartest decisions for your business. Also, her book is based on her experience and you can feel she completely knows what she is talking about. I recommend this book to anyone on the business of baking. It will save you SOOO many sleepless nights! I loved it!

This book is fabulous. Michelle is bang on the money with all of her advice and relates well to the average homebaker looking to get more professional in their cake or confectionary business. There is also plenty in here to help the established business owner get on top and organised in this industry. Michelle is an encourager and a realist. She writes from the heart and from a wealth of experience. She shares everything she thinks we might need to suceed. And holds nothing back. She has written this book with a genuine desire to see people suceed in the business of baking. An absolute must read for anyone in or contemplating going into business for themselves.

BUY IT! It is worth every penny. From home bakers just starting out to seasoned professionals with store fronts this book will get you where you need to go. Written in an easily digestible format (by someone who knows how little time you have to focus on reading) It's broken down in to managable chunks enabling you to dip in and out when needed. It's pages are brimmming with a wealth of up to date, sensible business advice, culminating in a hug of understanding - proving that the author knows just what goes into the daily persuit of sweet success. This book answers ALL the questions, giving focus to Pricing, uncovering the secrets to confidently charging what your worth, Marketing, for those that want to attract the "right clients", Selling, and how to do it in a non icky way, Social Media, with actionable tips and tricks for those that struggle with fresh content and Customer Service, offering advice on how to respond to those that aren't quite the right fit - plus much, MUCH more If you are serious about taking your business from a hobby, and turning into a money making proffession this is without doubt the book for you.